E-Business Applications Report: Online Retailing & Physical Stores

This report delves into the evolving landscape of the retail industry, focusing on the significant impact of online retailing on traditional physical stores. It begins by highlighting the benefits of online shopping for consumers, such as convenience, price comparison, and wider product selection. The report then analyzes the challenges faced by physical stores due to the rise of e-commerce, particularly the dominance of companies like Amazon. It explores how online platforms have altered consumer behavior and preferences. Furthermore, the report provides actionable recommendations for physical retail stores to regain their competitive edge, emphasizing the need for innovation, integrating digital elements into the in-store experience, and creating unique customer engagement strategies. The conclusion summarizes the key findings, emphasizing the potential for physical stores to thrive by adapting to the changing retail environment and leveraging both digital and physical strategies.

Running head: E-BUSINESS APPLICATIONS
E-Business applications
Name of the Student
Name of the University
Author’s note

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Table of Contents
1. Introduction................................................................................................................1
2. Benefits of online retailing.........................................................................................1
3. Online retailing and its impact on physical stores.....................................................2
4. Recommendations to revive back the glory of physical retail store..........................2
5. Conclusion..................................................................................................................3
6. References..................................................................................................................4

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1. Introduction
Online retailing is the latest trend in the market and it almost shut down all the
physical retail stores. The physical retails all over the world are suffering from this issue.
The report will show light on the online retailing and its impact on the physical stores
and the recommendations have been made to revive back the glory of the physical stores.
2. Benefits of online retailing
The customers do not have to go outside and travel for shopping, they can get the
advantage of shopping from anywhere anytime (Fisher, Gallino and Li 2017). The customers
have the luxury to shop online via various shopping web sites, can check and compare the
prices of the products they want to buy. They can even buy the products ranging from books,
clothes to household appliances at affordable prices. Also, the online retail stores offer the
best deals and offer discounts (Rafiq, Fulford and Lu 2013). Online shopping is beneficial for
them who hate crowds.
3. Online retailing and its impact on physical stores
With the advent of the smartphone and advanced internet connectivity, the trend of
online retailing is increasing day by day. The customers are not preferring to go to physical
stores and those stores are shutting down. The e-commerce is dominating at all sections
ranging from books, electronic goods, clothes to household appliances and also food
products. Amazon is the dominant player of this e-commerce (Acimovic and Graves 2017).
There the people can compare prices of various products, based on the ratings and feedbacks
they can choose the best products. Even via ratings and feedbacks, one can choose the best
trustworthy seller of a particular product. There they also provide best deals online time to
time hence attract customers to shop from the site. They have an excellent return policy as
well. Many physical retails have opened online websites to sell their products both online and

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at physical stores. However, they are facing hard times competing with Amazon (Nguyen,
Leeuw and Dullaert 2016).
4. Recommendations to revive back the glory of physical retail store
According to Doug, the physical retail store is not dead yet. He stated that the
physical retail stores need innovation. They must collide digital with physical as this
combination can give customers a whole new shopping experience and can also attract
customers. The future retail concept can include the following- the video screens where the
details of the products will be demonstrated, the customers must be given the opportunity to
view the product in a 360 degree angle, must also give the facilities to share Twitter reviews
live, also give the facility to try the products there at the physical stores.
5. Conclusion
It can be concluded from the above discourse that the physical stores are not dead yet,
with the smart move by combing digital with physical and providing customers a lot of
conveniences the retail stores can bounce back and get back their lost position. The report
highlighted the benefits that online retailing stores offer, the report also showcases the
impacts of online retailing on physical stores and finally, recommendations have been made
to revive back the physical retail stores’ glory.

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6. References
Acimovic, J. and Graves, S.C., 2017. Mitigating spillover in online retailing via
replenishment. Manufacturing & Service Operations Management, 19(3), pp.419-436.
Fisher, M., Gallino, S. and Li, J., 2017. Competition-based dynamic pricing in online
retailing: A methodology validated with field experiments. Management Science.
Nguyen, D.H., Leeuw, S. and Dullaert, W.E., 2016. Consumer Behaviour and Order
Fulfilment in Online Retailing: A Systematic Review. International Journal of Management
Reviews.
Rafiq, M., Fulford, H. and Lu, X., 2013. Building customer loyalty in online retailing: The
role of relationship quality. Journal of Marketing Management, 29(3-4), pp.494-517.