E-Business Security: Challenges, Solutions, and Future Directions

The rapid expansion of e-commerce and mobile commerce has brought about significant security challenges including data breaches, fraud, and privacy issues. Traditional security measures such as firewalls and antivirus software are often insufficient in the face of sophisticated cyber threats. This paper explores existing solutions like encryption, multi-factor authentication, and cloud-based security services while highlighting their limitations. Additionally, it delves into emerging technologies such as blockchain and artificial intelligence that promise enhanced security frameworks by providing decentralized control and predictive threat detection capabilities. As e-business continues to evolve, ongoing research and innovation in cybersecurity will be crucial in addressing these complex challenges.

E-business and E-commerce
Marky G’s

Table of Contents
Introduction...........................................................................................................................................1
Fraud and potential issues faced by Marky G’s.....................................................................................1
Ways to protect Marky G’s from potential threat and frauds:..............................................................3
Ethical issues faced by Marky G’s:.........................................................................................................6
Legal issues faced by Marky G’s:...........................................................................................................7
Solving ethical issues:............................................................................................................................9
Solving legal issues:.............................................................................................................................10
Conclusion:..........................................................................................................................................11
References:..........................................................................................................................................12

Introduction
Online transactions are susceptible to many risks. The meaning of risk is the vision of any
misfortune or loss that can occur in e-business. The risk may lead to loss of financial,
goodwill and mental wealth of company. The following report is going to analyse about the
various potential risk and fraud which has to be faced by Marky G’s during online business.
It also analysing about the various possible solution to mitigate the risk and frauds of e-
business (Cavusgil, et al., 2014). The second part of the report analyses about the legal and
ethical issues which Marky G’s is facing in the market. And it also analyses the various
possible solution to remove these issues in e-business of Marky G’s.
Fraud and potential issues faced by Marky G’s
Security Awareness
The biggest threat faced by e-commerce companies are insecurity of financial transaction and
loss of privacy of customers. Privacy has become the more serious concern for the company
as well as government. According to the report by U.S major issues are faced due to credit
and debit card transactions. In this, the user's information is leaked while transaction (Grant,
et al., 2014).
In any e-commerce company, the issues like data integrity, client and customer verification
and non-revocation are problems to the achievement of any online business. Data integrity is
the affirmation that information transmitted is reliable and accurate meaning that it has not
been altered or adjusted at all amid transmission (Ruch & Sackmann, 2012). The risk of
transmission of sensitive data is also increased when customers complete the online
transaction.

Network issues: All networks possess own security concerns primarily due to the reason that
maximum networks are reliant on further private networks which are possessed and
administered by the third party and on a public-shared structure where the company has lesser
control and knowledge about the applied security actions (Zhang, et al., 2012). One of the
greatest worrying safety issues faced by e-business is at times when a hacker introduces a
denial of service attack. This attack is considered by an explicit effort by hackers to stop
users from using an e-business structure.
Technical attacks: Technical attacks are the crucial challenges which e-commerce companies
are facing regularly main issues in technical attacks are:
Denial of service attacks: These attacks comprise of crushing a server, a network or a website
in the request to paralyze its ordinary movement (Liu, Cao & He, 2011). Safeguarding
against DoS assaults is a standout amongst the most difficult security issues on the Internet
today. A noteworthy trouble in obstructing this attack is to follow the wellspring of the
assault, as they regularly utilize wrong or spoofed IP source delivers to mask the genuine
starting point of the attack.
Brute force attack: A brute drive attack is a technique for crushing a cryptographic plan by
attempting a substantial number of potential outcomes; for instance, an immense number of
the conceivable keys in a space keeping in mind the end goal to decrypt a message. Brute
Force Attacks, although saw to be low-tech in nature are not an artefact of days gone by. In
May 2007 the web foundation in Estonia was disabled by numerous managed animal power
attacks against government and business organizations in the nation.
Software development issues:

Security holes are present in all new and present software systems primarily because of
software bugs due to carelessness and on the other hand, not the very talented security-
centred developer or programming designers. A software bug could be just a mix-up or
oversight in a PC program or site coding that influences the site or program to act in a
unintended way that could extend from a minor issue like incorrect rendering or designing of
the data on the screen to a noteworthy issue like enabling unauthorized clients to get to vital
information on the servers (Turban, et al., 2015). And moreover, network and communication
rules and regulations are continuously changing creating difficulty for security advisors.
On top of these, network and communication standards and protocols are in a state of
continuous changes which makes keeping up-to-date with all security advisories and security
patches a difficult task (Highsmith, 2013). Likewise, programmers can utilize viruses and
different noxious programming to hack e-business frameworks and have the capacity to take
clients' data, steal information misfortune, or make e-business frameworks out of reach.
Wireless and mobile issues:
Numerous consumers use wireless Internet networks and mobile devices to access e-business
structures. Wi-Fi networks and mobile devices show a security threat since external users can
snoop on wireless infrastructures (Sood, 2012). Safeguarding a wireless network with the
help of password lock creates more difficulty for external users to associate to a network and
use sensitive information, still a wireless connection is not secured as a wired network most
vulnerable threat is information leakage of users through the implications done by a hacker
camouflaged in the mobile system. The hacker issues various queries in the database server
with the objective of inferring parts of customer’s buying pattern and history (Dinh, et al.,
2013).

Ways to protect Marky G’s from potential threat and frauds
Choose a Secure e-Commerce Platform
Selecting and adopting a protected e-commerce platform is the first stage in safeguarding the
website of the company from cyber-attacks. E-commerce stage is the main base for
companies’ online store. The Marky G’s should consider the use of refined object-oriented
programming or language enhancing the internal network and management panel. This
creates hackers inaccessibility of using company data and information. The integration to
third-party safety provisions and updating latest version secures company website from
hackers (Galliers & Leidner, 2014).
Selecting right hosting provider:
The hosting provider impacts on the safety and security of business to a big extent. So the
Marky G’s should not go for a host which is not precisely providing to all the requirements of
the business website because the website is generally used for commercial purpose only. To
guarantee the safety of e-business, Marky G’s should ensure dedicated host provider for
business use. The main features web hosting company should offer are an immediate
recovery in case of disaster, 24 hours assistance, and observation of project, AES encryption
and much more to create a safety shield around business from cyber-attacks
(Niranjanamurthy, et al., 2013).
Get SSL Certification:
The Marky G’s should use HTTPS encryption instead of HTTP encryption. And it should get
a strong SSL authentication in order to create more safety of e-business. The SSL not only
protects data and sensitive information but also verifies the characteristics of the business. By
using this online buyer can rely on company website about the entered information. The
company should go for EV SSL certification which provides a positive signal for website

safety against hackers. EV SSL has done this through by adding a green HTTPs prefix and
symbol on the web page.
Store Less To Lose Less:
There would be no risk of digital attack if the Marky G’s doesn't have any delicate data put
away on your web-based business web page. Keeping in mind and evaluating if abstaining
users financial information can save the clients data, at that point do as such. As indicated by
the PCI Security Council, it is never a smart thought to store any kind of delicate data like
MasterCard or check card subtle elements on own server (Gloor, 2012). It is prescribed to
store an insignificant measure of information that would be sufficient for discounts or charge-
backs on your online business website to shield it from digital assaults. And if the company
website doesn’t have anything to offer, the digital hackers could never care to loot a
company.
Become a PCI client:
For a web-based business companies like Marky G’s supporting payments through cards or
online exchanges, it is imperative to conform to every one of the controls given out by the
PCI Security Standards Council to keep any kind of digital attack. The Marky G’s in advance
should perform out all the security checks that are being asked by the Payment Card Industry
to become a member of PCI compliant. Not adhering to the directions may leave the sensitive
record and card data of online clients vulnerable to the attacks by digital offenders and
programmers. Additionally, it may occur need to pay immense fines for not complying with
the same (Ferrer, et al., 2012). The PCI hazard evaluations ought to be performed timely
according to a number of exchanges occurring on online business web page every year.
Layering the security:

The Marky G’s should develop a powerful security barrier which cannot be broken by the
virtual attackers. This wall should be made strong and concrete in order to protect the
security of e-commerce website. The first layer which should be used is the firewall. And in
order to add the extra layer, the company can put various applications, contact information
details, login checkboxes, CVV2 box and much more. This all additional layer protects the e-
business from various application attacks like cross-site scripting and SQL injections.
Ethical issues faced by Marky G’s
Web tracking:
E-business like Marky G’s infers information about how users use a website through log
files. The analysing a log file means the decoding of log data into the presentation or
applying software which pools the significant information from different files in-house. The
Marky G’s can track individual deviation from hacking software and cookie analysis.
Moreover, programmes like cookies create a batch of privacy concern (Camarinha-Matos,
Afsarmanesh & Rabelo, 2013). The tracking history is saved by computer and any time a
customer re-visits the page the information is retrieved. It is leaking personal information of
customers to public creating ethical issues for the company.
Online piracy:
The online piracy can be defined as unauthorized copyright of electronically protected
property, for example, eBooks, music or recordings. This untrustworthy action happens when
the Internet clients utilize the product and equipment known in an illegal way to exchange the
electronic licensed property over the Internet. For instance, some online applications like
www.napster.com have empowered huge scale misuse of music tests and sound
arrangements. According to Salman, Saad & Ali, (2013) programming that is accessible for
nothing of cost on the Internet permits the exchange of music and recordings without the

approval of rights holders. Additionally, CD copiers and convenient MP3 players permit
copyright infringement to happen rather effectively.
Cyber-squatting:
Cyber-squatting is an action in which a man or company can enrol, buy and uses the current
space name, having a place with the famous association, with the end goal of infringing its
trademarks. This sort of individual or firm, called digital squatters more often steals the
trademarks to coerce the payment from original trademark's proprietor. The coercion of
payment happens when they offer the costs which are far more remarkable than what they
have paid to buy the company’s space name. Certain digital squatters set up deprecatory
comments about the individual or organization which the domain is intended to speak to, with
an end goal to urge the business to re-purchase their domain from them.
E-mail spamming: It is also known as UCE (unsolicited commercial e-mail) which uses e-
mails to direct or transmit unwanted promotion and correspondence on the internet. The
person who spams their email is typically called spammer. Numerous spammers
communicate their email with the end goal of attempting to get individuals' money related
data, for instance, Visa or record bank numbers so as to swindle them. The case of extortion
utilizing email is spammers will trap customers to enter their own data on counterfeit site
utilizing email, produced to seem as though it is from the approved association, for example,
bank. The substance of email frequently guides the purchasers to the fake site so as to trap
them to fill their own data, for example, credit card or financial balance's details. This
procedure is called phishing.
Legal issues faced by Marky G’s
Fraud on the internet:

E-commerce scam exploded out with the quick surge in the reputation of websites. The
cheats are active mostly in the part of stocks. The minor depositors are attracted by the
assurance of incorrect incomes by the stock agents. Auctions are also prone to fraud equally
by suppliers and consumers. The accessibility of electronic mail and pop up commercials has
cemented the path for monetary offenders to have the entrance of all people. Other zones of
the potential scam include spectre business chances and false reserves.
Copyright: The copyright laws ensure Intellectual property in its different structures, and
can't be utilized unreservedly. It is exceptionally hard to secure Intellectual property in E-
commerce. For instance, in the event, that of purchase programming company has the
privilege to utilize it and not the privilege to appropriate it. The circulation rights are with the
copyright holder (Iqbal, Khan & Naseer, 2013). And moreover duplicating substance from
the website disregards copyright laws.
Domain names:
The rivalry over domain names is another legitimate issue. Web addresses are known as
space names and they show up in levels. The finest level name is qburst.com or
microsoft.com. Another level name will be qburst.com/blog. Top level space names are
allotted by a focal non-benefit association which generally checks for clashes or believable
infringement of trademarks. Issues emerge when a few organizations having comparative
names contending over a similar domain name (Fleenor & Raven, 2011). The issue of domain
names was lightened to some degree in 2001 after a few upper-level names were added to
com.
Poor service: Online dealers can dispatch harmed or fake merchandise to clients, or neglect to
deliver any products whatsoever. They may decline returns or may fail to offer credit to the
client who in accordance with good faith restores the goods (Malhotra, 2014). They may

neglect to ensure products in shipment and decline to assume any liability when the
merchandise is harmed. Insensitivity is another regular concern in the online business world.
Websites offer client helpline yet never answer it or distract the client to the wrong number.
The skill to mount and bring down sites inside minutes enables unscrupulous individuals to
acknowledge requests, cash and then disappearing, just to pop up later with similar
merchandise under an alternate business name and site.
Solving ethical issues
Identify pirated content:
The best way to solve the piracy issue in Marky G’s is to include considerably more
obstacles, anybody submitting content for copyright security should likewise pay a charge.
Be that as it may, enough to influence the supplier to consider it. Along these lines, if Marky
G’s is not dismissive about securing their substance they'll pay for the insurance (Bélanger &
Crossler, 2011). Whatever expenses are gathered will go towards not just subsidizing this
archive but also towards enforcement.
Cyber-squatting:
In the case that Marky G’s enlisted somebody to outline website, the domain name could
likely be enrolled under that individual's name. Ensure it is enrolled for the sake of senior
administration or the organization itself. Have no less than two names on the enrollment with
the goal that when there are changes the two gatherings are told. Additionally, don't give
Marky G’s domain a chance to lapse directly in front of company. Domain enlistment centers
are revenue driven organizations; they are essentially recorded, attendants. In this way, when
a domain name terminates from an employee they will keep it for themselves in the event that
they believe that it is significant. Then Marky G might be compelled to purchase back in
company’s name (Guo, 2015).

Web tracking:
To resolve web tracking issues in Marky G, the company should use various tools to avoid
the tracking of data and information from the company website. The tools which are
prevalent in the market for stopping web tracking are Add-ons that block trackers, privacy
badgers, Adblock plus and much more. These all tools are brilliant in safeguarding the
information of company website to be attacked by the hackers (Baporikar, 2014).
E-mail spamming: An approach to secure email protection is to utilize Thunderbird with
Enigmail; Mac Mail with GPGTools; Outlook with GPG4Win. These tools enable Marky G’s
to scramble a present email address and offer a suite of security upgrades to guarantee that
information is being ensured. There are various email suppliers that have a model for giving
choice security to free or for an ostensible expense. The accompanying apparatuses give a
safe VPN to all web perusing, a USB-key essential email passage, and free email assurance
for Marky G email address (Zaidan, et al., 2011).
Solving legal issues
Fraud on the internet: Utilize an address and card confirmation framework. "Empower an
address confirmation framework (AVS) and require the card verification value (CVV) for
MasterCard exchanges to decrease fake charges. Moreover, the requirement of solid
passwords can resolve the issue (Mahdi & Rezaul, 2012). While it is the obligation of the
retailer to guard client data toward the back, Marky G’s can enable clients to help themselves
by requiring a base number of characters and the utilization of images or numbers.
Copyright: This issue can be resolved by filling the copyright in the government department.
If the company owns proper copyright or intellectual property rights then it can stop other
counterfeit companies. This can be implemented by Marky G’s registering the copyright and
trademark as soon as it creates with proper government authority and without delaying it. An