E-Business Strategies, IT Integration, and Professional Report Writing

This report provides an overview of e-business strategies and their implementation within a retail context, focusing on JB Hi-Fi Limited. It examines the theoretical and practical knowledge required for designing effective business activities, including the application of e-commerce strategy models. The report showcases research skills by integrating academic literature with information technology issues relevant to e-business, such as virtual buying and customer conversation using AI. It further demonstrates the ability to write a professional report, covering key considerations, recommendations, and valid information for career development in IT and online business. The conclusion emphasizes the importance of adapting policies to customer needs for sustainable growth, recommending that JB Hi-Fi Limited focus on enhancing its online presence and customer engagement strategies. Desklib offers a wealth of similar study resources for students.

E- Business 1
E- Business

E- Business 2
Table of Contents
Introduction................................................................................................................................3
Theoretical and practical knowledge in the design of business activities..................................4
Application of Business e-commerce strategy model................................................................4
Demonstration of research skills using academic literature and integrating the ideas to the
information technology issues....................................................................................................5
Demonstration of the capacity to write professional report.......................................................7
Conclusion and Recommendation..............................................................................................9
References................................................................................................................................10

E- Business 3
Introduction
The report explains the various theoretical as well as the practical knowledge about the
design which is prepared in the organization so that the application of e-business within the
organization can be determined. To understand the theoretical and practical approach, a retail
company named JB Hi-If Limited has been chosen in order to identify and understand the
needs of the online retail business. The various strategy models which are being used and
applied in the economy will also be identified. Another part of the reading will depict various
strategies related to e-commerce and their implication in the business. The last part of the
report also demonstrates about the capacity with the aspects of the professional reports that
are used so that the proper understanding of same can be determined. Various
recommendations related to it are also highlighted as it will enable the organization in taking
the actions accordingly so that the improvements in the current systems can be made and the
actions for the future can be determined.

E- Business 4
Theoretical and practical knowledge in the design of business activities
JB Hi-Fi Limited is a world-class retail service providing company and obtains its own retail
business through online media. Nowadays online businesses totally rely on social media
software and business applications. Use of these applications helps the businesses to contact
customers directly. E-business, E-marketing and e-commerce activities have become the
future of the organisation. Online business can become more effective if applications are to
be made as per companies plus customers’ requirements. Online startups basically assume
that going with online business would help them increasing more profit but it will increase
the capacity of leverage to handle more data on projects.
Recommendation and adaptability of business services:
Designing business application and service activities effectively will create a dilemma and all
things are to be related to competing as per demands. JB Hi-Fi Limited basically operates and
manages lots of collaboration for a marketing campaign and designing websites, websites
designing, content delivery, social media promotional activities have been becoming very
supportive in managing marketing activity for business services, but they need proper
corporations with team and technology.
Application of Business e-commerce strategy model
Evaluation:
As a business, we have to invest in building our capacity (or acquire new talent) to be able to
leverage data to discuss, develop, and implement a marketing strategy for our clients. Now,
more than ever, it’s easier to miss opportunities and emerging trends (and ride the
bandwagon) to create engaging content for our clients
Application:
E-commerce Business model has two major categories:

E- Business 5
1. Business to business (B2B): B2B concept clarifies activities related to selling services and
products business to business (other).
2. Business to customers (B2C): Selling products directly to the customer online.
In the case of JB Hi-Fi Limited, the company needs to make effective strategies and plans to
execute them on time. Team members need to believe in e-partnership and e-commerce terms
and guide in order to reach to their customers and meet their requirements. JBH Company
keeps their culture intact by improving and hiring better business processes. Develop a
marketing plan that defines your target client/customer. A strategic approach to marketing
tends to pay off more than just paying for a bunch of marketing campaigns.
Social Media is a great tool to get the word out but you need to support it with content and
resources that provide legitimacy to your product or service. The average consumer these
days seems to check on reviews for everything before purchasing anything for that matter
(Clarke, 2012). Selling and buying of websites are the most trending topics that you will
come across the internet. A lot of people dealing with such business have claimed to earn
higher profits (Kasemsap, 2018)
Demonstration of research skills using academic literature and integrating the ideas to
the information technology issues
Any small-scale business has the ability to make capital returns around 20% - 30% of the
amount you have invested. Buying a website instead of a physical store can help investor gain
profit for a long-term as the evaluation of the asset is based on its trend. Since it is a digital
age; a website will give a higher ROI than a physical store (Brannon, 2017). The e-business
Assets portal enables you to choose an ideal website that you would like to run. Hence, one
should buy only that website which is doing well with excellent traffic on the website. The
EBA website consists of established businesses ranging from multiple industries with
consistent traffic on the website. If one is planning to run an online business, must remember

E- Business 6
that it’s a lot of effort to get traction and beat the competitors in the industry (Trang, et. al.,
2016).
A realistic goal will help you become successful in a long run. Ex: e-bay, Amazon, flipchart,
Alabama, ticket booking websites (in their case, suppliers upload their goods and buyers pay
for delivery completely online) Ex: Factory automation, optimization of the process flow,
supply chain management. JBH Company should make their clear target to achieve their aim
and reach a potential customer.
Integration of ideas to the information technology issues in E-business
1. Virtual buying
From browsing through products to the final act of the purchase, customers of e-commerce
stores go through various processes of comparing and evaluating. AI is extremely helpful in
these situations where customers need and crave information to justify their purchase. AI
powers virtual assistants, or bots and apps that provide customers with information to help
them during the buying process.
2. Customer conversation
A meaningful conversation is crucial to making a strong connection with any customer. With
a large number of people being entertained by your reps, it’s hard to expect them to always be
on top of their game. Fortunately, AI exists to help them do better (Koo, et. al., 2016). Voice
recognition, natural language processing and chatbots are AI innovations in customer
experience that can help companies ensure that every conversation is relevant and responsive
to the client’s needs (Mazzarol, 2015).
While making marketing plans, it is essential to define targets to the customers. A strategic
approach will be helpful in paying off marketing pay which leads to handling a bunch of
marketing and promotional activities. Selling buying on online business over social media

E- Business 7
would support the content and resources in order to provide legitimacy related to product and
services.
Demonstration of the capacity to write a professional report
Writing a professional report career development report may contain flowing things such as
considerable points, recommendations and valid information to prepare for the career in
information technology and online business. Such kinds of the report are a continual process
in order to manage learning, professional tactics, leisure and progress through the work. It is
known as career planning and development services which help the people to make
immediate decisions regarding technology, training and profession. Professional report for
online business and professional career mat opportune you to meet all your needs and make
effective contacts which help in work in future (Turban, et. al., 2017).
Capacity to write professional report helps in getting proper knowledge and information
about business and career. Organizations will have to expand our team and bring in people
who have a background in data science and practical experience (or at least in-depth
understanding) of leveraging data. The business report helps the JBH Company to believe in
e-commerce websites and making their easy use in an effective manner (Chatzoglou &
Chatzoudes, 2016). There is just a scant few businesses today that does not have a website to
bring customers to them or to actually conduct e-commerce sales directly over the Internet.
But in this seemingly egalitarian market, giant players like Google, Amazon and eBay have
emerged and are using their massive reach and deep pockets to crush more and more
small businesses.
E-enabled business is the application of information and communication technologies (ICT)
in support of some of the activities of business which will spread their reachability.
Ex: Airlines, IRCTC, Flipkart's retail (these are using technology but not completely
automating the process) (N7Z et. al., 2016). With JB HI-FI Limited, coming along (for whom

E- Business 8
social media and apps are a primary form of interaction with businesses online), e-
business and/ e-marketing are becoming the future of businesses. Eventually becoming just
content producers can be a great pleasure if people do not keep up with the increasingly data-
driven marketing needs of our clients. They believe that goes for any more
marketing business /agency in the industry. If they don’t develop the capacity to leverage
more data, they’ll just be left with handing such projects (Sharpley, 2018). And they are
seeing new start ups cropping up here, and most of them are solely building their business on
writing content. They will end up in this dilemma. And they’ll primarily be competing on
price. Because creating and managing marketing campaigns require a lot of collaboration
between teams (web design, content, graphics, seo). Without people who specialize in
analyzing and leveraging data on board, could be read. Develop a marketing plan that defines
your target client/customer. A strategic approach to marketing tends to pay off more then just
paying for a bunch of marketing campaigns. Social Media is a great tool to get the word out
but you need to support it with content and resources that provide legitimacy to your product
or service.
Advantage and sound recommendation to write a professional report:
Easy for the customer: - Sometimes, customer need is different then what we are displaying
them but if they have e-commerce website they can filter it out what they actually need it will
be more easy for the customer to get what they want.
Increase sales: With effective e-commerce website that can attract customer, will give you
more business physically as well as could be done by some extra efforts to explore business
and make profits effectively (Soto-Acosta, et. al., 2016).
Personnel growth It gives you growth at a personal level also, by satisfying customer need
you can increase your personal and also business growth.

E- Business 9
Conclusion and Recommendation
From all the reports it can be concluded that the Vodafone shop has its operations all over the
world which has enabled it to capture the market so that the profitability of the organization
can be increased and enhanced. With this, the skills which are required to run the store are
also reported in the report as it will enable to achieve organizational objectives so that the
overall growth of organization can be achieved in the external market. It is recommended to
the organization to design the policies according to the needs and demands of the customers
so that the growth of organization can be increased and the sustainability be achieved by
attracting a large number of buyers to purchase the product.

E- Business 10
References
Brannon, J. (2017) Mixing methods: Qualitative and quantitative research. Germany:
Routledge.
Chatzoglou, P., & Chatzoudes, D. (2016) Factors affecting e-business adoption in SMEs: an
empirical research, Journal of Enterprise Information Management, 29(3), pp.327-358.
Christou, & Gretzel, U. (2012) Social Media in Travel, Tourism and Hospitality: Theory,
Practice and Cases. UK: Ashgate.
Clarke, J. R. (2012). Marketing in Travel and Tourism. Germany: Routledge.
Kasemsap, K. (2018) The importance of electronic commerce in modern business,
In Encyclopedia of Information Science and Technology, Fourth Edition, pp. 2791-2801.
Mazzarol, T. (2015) SMEs engagement with e-commerce, e-business and e-marketing. Small
enterprise research, 22(1), PP.79-90.
N7Z ansuch as d other companyShin, S., Gretzel, U., Hunter, W.C. and Chung, N. (2016)
Conceptualization of smart tourism destination competitiveness. Asia Pacific Journal of
Information Systems, 26(4).
Sharpley, R. (2018). Tourism, tourists and society. Germany: Routledge.
Sigala, M. and Gretzel, U. eds. (2017) Advances in Social Media for Travel, Tourism and
Hospitality: New Perspectives, Practice and Cases. Germany: Routledge.
Soto-Acosta, P., Popa, S., & Palacios-Marqués, D. (2016) E-business, organizational
innovation and firm performance in manufacturing SMEs: an empirical study in
Spain, Technological and Economic Development of Economy, 22(6), pp.885-904
Trang, S.T.N., Zander, S., de Visser, B. and Kolbe, L.M. (2016) Towards an importance–
performance analysis of factors affecting e-business diffusion in the wood industry. Journal
of Cleaner Production, 110, pp.121-131.