Developing an E-Business Strategy for the Australian Market

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E Business Strategy
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Table of Contents
Executive summary.....................................................................................................................................3
Introduction.................................................................................................................................................5
Part 1...........................................................................................................................................................6
Research Questions.................................................................................................................................6
Justification for choosing topic................................................................................................................6
Research method.....................................................................................................................................7
Part 2...........................................................................................................................................................8
A. Company and their background.......................................................................................................8
B. Their interfaces with each other and necessary standards..............................................................12
C. Migration plan to develop e business capability from scratch...........................................................13
D. High level design.............................................................................................................................15
E. Proposal and justification for an e-Business strategy........................................................................17
Conclusion.................................................................................................................................................18
References.................................................................................................................................................19
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Executive summary
This research includes the impact of e-commerce in business of electronics and groceries.
Grocery and electronic are essential need for human. The research includes data from the
relevant sources that makes this research appropriate. Methodology implemented for this
research is interpretation. Critical evaluation of the business strategy of The E-Commerce
business is accomplished in this assessment. The supporting system of The E-Commerce
business is also analysed in this assessment. E-Commerce Business design and development is
also analysed forest research.
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Introduction
E business is electronic business where is no shop for visit on place it is only discuss and detail
about products and sale by online payment system. These services are in online like as buying,
selling, choosing, paying and manage of products. There is business partners are also including
in services like automated employees. It is dependent on the internet and communication skills.
There is in global business age the marketing is in application and mobile bazaar in various
fields. The people are busy in schedule they cannot go daily market and shopping so there is
made comfortable for many things can purchase from the market by application software. In
companies are trends come in e business but some are following old traditional services in
business. E business is managed and apply is most easy by the software help and storage of data
bases make it easy.
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Part 1
Research Questions
What is the impact of e-commerce in electronic and grocery business?
How e commerce business is getting developed at present Times?
What is the effect of e-commerce on shopping?
Justification for choosing topic
It is very necessary to study this topic as Industries are growing at Rapid speed all over the
world. E-Commerce industry is having increment in the business as well as in Australia. E-
Commerce industry is having a boom because of the popularity of this industry among the
customers. Customer can easily access the product at the doorstep. This is the positive aspect of
researching this topic. Relevant data and sources are included in this research that makes this
research quite apt and appropriate in nature (Ahern, et. al., 2013).
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Research method
Research philosophy
The positivisms and interpretation is followed as a philosophy for this research. Accurate
information can be collected with effective interpretation.
Data collection
Data is collected from the primary sources that are available at the time of research. Data is
collected from the internet sources, PDF articles and journals. Only the data which is pertaining
to the topic is selected for this research.
Analysis of data
Analysis of the data is accomplished for this research in the confined way. The data is presented
in the non-biased manner. Analysis of the issue that is being discussed for the research can be
accomplished easily with the help of analysis of data.
Ethical consideration
All the moral values are implemented for accomplishment of the research. Implementation of the
moral value is necessary as personal interest of any community or an individual not affected.
Research is conducted in such a way that its conclusion will be helpful for the researchers as well
as business.
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Part 2
A. Company and their background
The company is ecommerce based company that is known as Kogan.com. It is located in
Australia. E business is comprised the business of selling electronic devices and groceries. The
company background is initiated the business by the help of technology in media and socially by
developing the source of electronically for informational development and can communication
made easier in global issues. The tasks of the internet provided by the application services and
tools are automated generated and regulate. The data base is organised with in response of the
time and data. There is no issue of the management because it fixed the target works in team
with the whole day submission and organised meeting software which is automatic regulates in
the office staff and their alarms. The business is operated by electronically is easier to create
space of business without office and place it is only work on electronic device at any where any
time. The company is provided the solutions of the web developing and now days it is
accelerated the many businesses by the software applications and company communications.
Analysis and critical evaluation of current e-business strategy and activities
The currently deals with the companies in view of electronics are strategies on product marketing
with prices and convincing the dealer or customer for buy products. This is currently strategy for
e business in company. Kogan.com creates website for the ecommerce portal and product list
with they can use the media for selling products. The analysis and critical evaluation of current
e-business by the company is in manner of internationally marketing and demands of capture
customers by surrounding. The applications are handled by the customers and company make
easy and regularly in demand of more features (Veit, et. al., 2014). The evaluation of the
strategic view of the E- business is more technology can depleted the options and trends of the
current options on the website and applications. The trends and developments in innovation may
increasing the ideas of indulge in the website creations and their suitable software are mainly
influence the marketing of the E business. The evaluation is increase the cost of electronic
products and their relevant services for customers so it can be also involved the market
fluctuations (Douthitt, et. al., 2015).
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Techniques for uplifting company business
The techniques are uplift for company business by the following techniques:
Built business in strategy
The business can be built some perfect and good service strategy for customers and in market. It
is increases the market values and statement of trust for the business as key words of supply. The
statement of the words in Kogan.com may be fulfilled b product servicing.
Technological improvement
Technological improvement is more important is go through the developmental strategy and
technological innovations. The staff of the team is must be innovative in education and
knowledge and collective information strategy for next website creation of E commerce with
better options (Hsu, 2013).
Dash board design
Dash board may be includes the technological view for impression of the customer and options
of the easy to handle web sites and applications. The designing of the dash board is attracting
with the features of useful for normal customers and included the feedback of previous
customers are maintained by the latest. The reaching of facilities by the customer may easy to
login and customer serve care calling and messaging.
Regular updation in software
The softwares include the auto updates, malware protections, internet security, accounts
securities and anti viruses. The designing of the website tools is auto updated after comes in
contact with the internet connections (Soto-Acosta, et. al., 2016).
Market analysis
Market analysis techniques may be updated in time to time by analysis of prices up and down. It
creates relationship of comparatively studies of product selling on web pages and customer
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reviews of markets. The product is in presentation of interesting way on display of website
(Longenecker, et. al., 2013).
Proposal and justification for systems architecture to support e- business
Applications for need
The application for concerning about the E-business is business by customer, product, market,
payment and management with administrations. The products details are send by the
manufacturer in website and launch on pages with their details and attractions. The market
analysis application is involved for analysis of the market value of this project by time and
automatic updates. The links with the other applications are like payment applications of the
banks as online transactions in the safe way, feed -back applications and other joint venture
applications. The E commerce business is untouchable business now days by the populations. So
the applications are needed to interlinked and easy to operate.
The number of applications is in manner of wholesale and retail business which is also source of
indirectly profitable option for the customer. The customers are buying on this and refer to other
make some award on this if next sharing customer buys it. This is working on the electronic store
is known as e- retailing and generates online catalog also.
The options with the products details may be used in manner of purchasing, preferences,
negotiations and enhancement for the customer relationships. Marketing of the products in the
attractive way to attract people and clearly defines the features f the products. The preferences
and the references of the latest and old customer is included on display is make market strong
(Demirkan & Delen, 2013).
Finance department is used for the securities and software of the applications for the payment
should clean. The applications need in software technology coding is in easy and tactical to
stolen activities. The activities of the transaction money is making easy and secure for the
customers. The transactions of the payment auto generated bills and online bill by email and
mobile messaging in fast way. Stocks of the products is in trend is also include new feature in
online marketing.
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The supply chain management is the best part of the web development of Electronic business.
The manufacturing of products unit are involved in business and included in supply chain. The
product are buying, selling, trading and trading of market. This type of process increases the
market exposure to the products and inventory control by the websites and raw material supply
also among this business. Auctions and billings by the E business is mainly income source in
these days. E-Commerce customer and customer are involved in directly buying and selling.
Bidding is allowed by the most of the companies by these portals (Bonakdar, et. al., 2013).
E commerce sites are mostly used for the gaming, entertainments, book tickets, videos, events
tickets and interactive advertising and for online discussion. Electronic business is take boom in
education field by the whole world resources of books are available on the internet and online by
the some money investments and interactive education system by the online classes and courses.
Many of the institutions and schools are connected on internet by fee structured, literatures and
courses online by payment and certificate also generated through the online process.
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B. Their interfaces with each other and necessary standards
Differences between past and current situations
More people are acknowledged by the electronic business is main thing to influenced it past and
current days (Savrul, et. al., 2014). The differences between past and current situations are the
knowledge and media for the relationship between the business and customers. It is milestones in
the electronic business. E Commerce systems are well known and great deals purchasing options
for the vendors and customers. There is marketing strategies and targeting market for specific
products is become easier for the upcoming advancement of the online market industry (Elhady,
et. al., 2013).
The promising rate increasing of the product marketing by the online business and good efforts
are involved in the income bases. Small to large organisations and small vendors, housewives are
involved in earning by through some efforts due to electronic business. Not only business deals
with largely but also banks and finance companies will be developed in departmentally in the
various options for the vendors and customers attractions and earn on scale. Marketing is
becoming easier through the social media and social sites of most of people daily visited. It is
easier to make preferences and demands of the customer and easy to approaches. It is also source
of communication for market is developed. It is in internationally in approaches. According to
past to present technology is reached most of the people and small to large is connected go
through and earn by business easily.
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C. Migration plan to develop e business capability from scratch
Impact on organisations
The ecommerce business strategy impacted on the traditional strategy of the business and
markets. The traditional business has potential of the behavior of customers and clients. This is
really a new concept for the online marketing and business by home from electronic devices is
easier in approach. There is supply chain management by the years and trends of the business
started. This is conducting through the internet. It also impact on the organisation structures. It is
decentralized the organizational structure. Some companies are started by the individual where is
fraud cases and duplicates business sites is find in probably. It is also cyber crime and business
level crime of big money transaction with data stolen. The separated units for E Commerce site
is want some staff of experts and analysts. The marketing is go through the data analysis and
online convincing people for purchasing. The impact on the old organisation is staffing and
manages the data by the technical and non technical staff. The old organisation is afraid to
unknown about the strategy of business online.
Generation of the e commerce business is included designing of the products, companies
involved for business, setting goals, planning , management of the technical staff, facilities of the
internet, implement solutions , departments of the divisions in business and their
responsibilities. . There is vast recruitment processes for the technical staff. This is timeless
business and deals by customers in minutes. The change in traditional business is challenges in
the E commerce business.
Benefits
Speed of the services, fast payment option with intimate is also in messages, more offers
available, discounts by the credits, next product, one get buy one schemes and more options for
the searching product on one place. The products are in same place from different places. The
products are deliverables at home. The products are returnable on the some days. The products
are in range with various options and in various varieties of brands and companies. The
structures of the evaluations in shopping and online businesses are simple, secure and
intelligence in less time. The better facilities and without any hack tick things and products are
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