Detailed E-Business Plan: A Comprehensive Strategy for Online Success

This document presents a comprehensive e-business plan designed to guide the establishment and growth of a successful online venture. It begins with an executive summary that encapsulates the business's mission, target customers, products/services, and competitive advantages. The plan details the e-business concept, including its value proposition, market basis, and specific objectives, while also identifying the target customer base and their characteristics. It provides an in-depth analysis of the industry and market, followed by strategies for marketing and establishing a robust web presence. The plan also includes a technology and cost analysis, addressing the necessary infrastructure, software, and security measures, as well as a breakdown of start-up and operational expenses. Finally, it considers taxation, legal, and ethical issues relevant to the e-business, concluding with a summary of the plan's key points and the rationale for its potential success. This plan acts as a roadmap for entrepreneurs seeking to create and sustain a thriving online business.

Assignment Cover Sheet
Student ID
Student Name
Tutorial Time and
Day
Group number (as
registered in
Canvas)
E-Business Name
Additional instructions have been provided in red. Make sure you remove the text in red in
your final version of the full plan.
Before you start, read some of the useful business information from the Australian
Government website: https://www.business.gov.au/Info/Plan-and-Start/Templates-and-
tools/Digital-Business-Kits

[INSERT YOUR BUSINESS LOGOif you have one]
[Your Name]
[E-Business Name]
[E-Business Web site URL]
[E-Business Name]
E-Business Plan
Prepared: [Date prepared]

Executive Summary
Write this section last!
 You need to paint the picture fast – so be brief and concise
 Give a concise overview of the proposed e-business, a mission statement (similar to
your elevator pitch)
o What will your business undertake?
o Who do you intend to serve?/ Who are your customers?
o Your products/ services
o How does it fill a need or improve an aspect of your target audience/s life?
o Start date, founders, current key players (management team)
o Who are your major competitors? How will your business stand out?
 Make it enthusiastic and professional
I

Table of Contents
Introduction.................................................................................................................................1
The E-Business...........................................................................................................................1
Create subheadings if needed..................................................................................................2
Create subheadings if needed..................................................................................................2
Create subheadings if needed..................................................................................................2
Industry and Market Analysis.....................................................................................................2
Create subheadings if needed..................................................................................................3
Create subheadings if needed..................................................................................................3
Create subheadings if needed..................................................................................................3
Marketing and Web Presence.....................................................................................................3
Create subheadings if needed..................................................................................................3
Create subheadings if needed..................................................................................................3
Create subheadings if needed..................................................................................................4
Technology and Cost Analysis...................................................................................................4
Create subheadings if needed..................................................................................................4
Create subheadings if needed..................................................................................................4
Create subheadings if needed..................................................................................................4
Taxation, Legal and Ethical Issues.............................................................................................4
Create subheadings if needed..................................................................................................4
Create subheadings if needed..................................................................................................5
Create subheadings if needed..................................................................................................5
Conclusion..................................................................................................................................5
References...................................................................................................................................6
You can update the Table of Content using “update entire table” option to reflect your E-
business plan structure to finalise your e-Business plan.
II

Introduction
In this section, you should give the readers some background information of why the business
idea came to fruition (is needed), or a rationale behind the plan.
The E-Business
In this section, include the e-business concept in terms of its opportunity and market basis,
value proposition, analysis of offerings (products or services), objectives etc. Identify your
targeted customers, their characteristics, geographic and demographic considerations.
What will your e-business undertake?
 Description of e-Business
 Name of e-Business
 Proposed URL of e-Business
 Location of e-Business – Online, yes! But where are your customers located? Do you
have the ability to serve any customers from anywhere in the world?
 E-Business objectives
Who owns your e-business? Single owner? Co-founders?
E-Business structures and types: https://www.business.gov.au/info/plan-and-start/start-your-
business/business-structure/business-structures-and-types
E-Business model
Make sure you cover the eight key elements of ae-business model, for example
 Is your business B2B or B2C?
 What is your revenue model?
Customer
 Who is your target customer (population size, age, geography, education, ethnicity,
income level)?
 Are consumers comfortable with buying your product category online?
1

Product/ Service Description:
 Do you sell physical or digital products? Do you offer services?Provide information
on what exactly you are going to sell and tie it to your mission statement and business
objectives
 Outline the customer benefits. Why will your chosen product/ services be successful?
How are you sourcing your product/ service?
 Manufacture In-house: You make your product or service in-house
 Third party manufacturer: You outsource manufacturing of your product or service to
a third party manufacturer
 Dropship: You partner with a dropship manufacturer. Basically this means that they
make your product, package it and ship it directly to your customer while your
business handles the entire customer relationship
 Wholesale: You buy goods or services from other companies in bulk and re-sell those
products on your website
Pricing
 How much does your product/ service cost to acquire?
 How much do you charge for the product/ service?
Create subheadings if needed
Create subheadings if needed
Create subheadings if needed
Industry and Market Analysis
Marketing and Web Presence
What channels should you use to grab the attention of your customers?
 Relate to the objectives of your e-business, what strategies should you take?
2

 E.g. To attract visitors to the Web site, you can include links to the Web site in
marketing emails
An effective Web presence is critical for Web operating firms
 What system functionalities are needed? What information should you provide on the
Web site?
 E.g. To display goods, you need digital catalogue. Information provided may include
dynamic text, graphics catalogue and product descriptions, etc.
Create subheadings if needed
Create subheadings if needed
Create subheadings if needed
Technology and Cost Analysis
The technology required to support operations, including integration and scaling; research &
development.
Make sure you consider the following cost for the Web site building
 Human resources and organisational capabilities
 Hardware
 Software
 Telecommunications
How do you host the e-business? Who is your commerce service provider (CSP)?
What are security issues in your proposed online business? Potential threats of holding
sensitive customer data online are correctly explained.Correctly identify security related
actions, e.g. encryption, firewall installation, access control, etc.
What electronic payment systems do you implement?
Conduct a cost analysis for the start-up expense and operation expense
3

Create subheadings if needed
Create subheadings if needed
Create subheadings if needed
Taxation, Legal and Ethical Issues
Address taxation, legal and ethical concerns where applicable
Create subheadings if needed
Create subheadings if needed
Create subheadings if needed
Conclusion
The executive summary states what the e-business plan will be. The conclusion reviews what
the plan has stated. Ane-business plan conclusion redefines the business needs, the
competence of management to achieve the goals and the key points to justify why the
business will succeed with funding. Investors are looking for reasons why they should risk
money in the venture. This can be achieved by highlighting the unique ways in which the e-
business solves problems and how an influx of funding will yield success.
4

References
5