E-Business Systems E-Portfolio (COIT20250): Marketing Strategies

This e-portfolio, created by a student, focuses on marketing within the e-business context. It explores key elements such as mobile applications, websites, and SWOT analysis. The portfolio examines the strengths, weaknesses, opportunities, and threats of platforms like BRICKX, providing insights into their e-commerce presence and strategies. It incorporates references to academic and general sources published within the last five years, aligning with the course's learning outcomes to articulate recent developments, compare e-business technologies, and analyze business models. The e-portfolio aims to enhance learning and teaching through weekly topics and maximize engagement with unit resources, with the overall goal of providing practical knowledge for future career development.

Running Head: MARKETING
0
Marketing
E-business System
(Student Details: )
9/7/2019

Marketing
1
E-Portfolio
This e-business portfolio is aiming to enhance learning and teaching as per the weekly
topic from the future career perspective.
Week 1
Mobile application
In general, mobile applications are also known as apps, which is an essential element
of an E-Business portfolio. It has been found that mobile apps are typically and purposely
designed for particular users for completing specific tasks (Szekely, Talanow, & Bagyi,
2013). In this way, mobile apps enable users to accomplish their professional as well as
personal functions effectively. Initially, apps in terms of application software have been used
by Apple Inc. for their devices like iPhone, iPad and many more. In this way, apps play an
important role in e-commerce and e-business models (Openxcell, 2016).
SWOT analysis
SWOT is an assessment tool that is often used to analyse one’s performance-related
parameters such as strengths, opportunities as well as threats, weaknesses (Helms & Nixon,
2010). In this context, SWOT analysis is usually conducted for an individual, company or
multi-national corporation. SWOT analysis is useful to know strengths and weaknesses so
that weaknesses can be easily converted into strengths whereas threats can emerge into huge
opportunities with the help of business strategies and strategic management (Helms & Nixon,
2010).

Marketing
2
Website
In this context, a web site can be seen as a collection of associated network web
resources. Such network resources can be from web pages, multimedia content that are
identified with a shared domain name, as well as published on the common web server (Burn
& Barnett, 2010). The most famous and reliable examples of a website are google.com,
wikipedia.org, facebook.com, and amazon.com. Apart from this, websites are also used for
representing a firm, selling products or goods, offering services to the users in best possible
way. In this way, an info-centric website can convey specific, helpful info to a specific user
while showcasing entertaining info for their visitors (Burn & Barnett, 2010).

Marketing
3
References
Burn, J., & Barnett, M. (2000). Emerging Virtual Models for Global e-commerce-world wide
retailing in the e-grocery business. Journal of Global information technology
management, 3(1), 18-32.
Helms, M., & Nixon, J. (2010). Exploring SWOT analysis–where are we now? A review of
academic research from the last decade. Journal of strategy and management, 3(3),
215-251.
Openxcell. (2016). 5 Ways Internal Mobile Apps Impact Workforce Engagement. Retrieved
03 31, 2019, from https://www.openxcell.com/5-ways-internal-mobile-apps-impact-
workforce-engagement-guest-post
Szekely, A., Talanow, R., & Bagyi, P. (2013). Smartphones, tablets and mobile applications
for radiology. European Journal of radiology, 82(5), 829-836.