University E-Business Report: Analyzing Tesco's Future in Retail

This report provides an analysis of Tesco's future in the retail industry, focusing on the application of e-business strategies. It highlights Tesco's current competitive advantages, including global sourcing and customer-focused initiatives, and emphasizes the importance of a strong digital presence. The report suggests that Tesco should enhance its online platform, integrate fair-trade products, and strengthen its CSR initiatives to maintain its position in the market. By effectively managing its digital presence and adapting to customer needs, Tesco can ensure sustainable growth and success in the evolving retail landscape. The report also references several academic articles to support its findings and recommendations.

Running Head: E-BUSINESS APPLICATIONS 1
The Future of the Retail Store
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The retail industry is one of the most competitive industries in the global market as it has
an ever-expanding scope of integrating various diversified products into one single roof. It is
very important for a company to have a competitive edge over the retail organizations to
maintain its position in the global market (Beato, 2017). Tesco is one such company which has a
record of having sustainable sources of advantages in the competitive market. The company has
a strong position in the international market as the company integrates the reinvestment of the
confidence of the customers through thorough testing of the ingredients and products that it sells
to its customers.
Tesco has a bright future in regards to its ever dominating position in the international
retail market as it believes in the accelerated growth regarding it new and innovative channels. It
constantly strives for allocating sufficient and effective resources for the delivery of the most
attractive offer for its customers. It also makes rigorous efforts in the capital allocation which
paves an encouraging way for more investments in the spheres of convenience, refresh
programme and digital service (Forbes Welcome, 2017). The retail brand also has a bright future
due to its high exposure to the larger stores. Global sourcing has been one of the key aspects of
the company which has a large scaled contribution to the success of the retailer. Due to such kind
of global sourcing, the retail company will be able to provide products at better prices, with more
security, better quality along with stronger ethics. The company has a very effective management
system around freight due to which it is and will be able to provide best quality products at the
best price in the best condition (Rodrigues, Oliveira & Costa, 2016).
According to the articles referred for the study, Tesco needs to have effective
management in regards to the digital presence of the company which would provide the retailer
with enhanced business (Forbes Welcome, 2017). Various levels of managers need to integrate
their working system in accordance with the business so as to have smooth operations of the
business. The company can have bright future in the retail industry by maintaining its presence in
the online platform which would enable; the company to make more business by providing retail
services to its customers through online delivery (Saruc, Dorcak & Pollák, 2013). The retail giant
also needs to integrate the stock of fair-trade products in its online products which would assist
the company in having a sustainable business in the international market. Tesco needs to enact
more regarding the CSR initiatives that would enhance the awareness of sustainable business

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approach and leverage the social reputation of the company both on the online and offline
platforms. This would also increase the attention of the company to the needs of the customers.
These initiatives would be enhanced to a great extent by the sale of fair-trade products
(Wiengarten, et al., 2013). Moreover, by enhancing the presence of the company on the online
platform would increase the communication of the customers with the company and would let
the company get aware of the needs of the customers from a “ground zero” scenario (Yin, 2016).
References
Beato, A. (2017). Effective Strategies Employed by Retail Store Leaders to Reduce Employee
Turnover (Doctoral dissertation, Walden University).
Forbes Welcome. (2017). Forbes.com. Retrieved 26 September 2017, from
https://www.forbes.com/sites/forbescommunicationscouncil/2017/06/20/the-future-of-
retail-how-well-be-shopping-in-10-years/#563fee4c58a6
Rodrigues, L.F., Oliveira, A. and Costa, C.J., 2016. Playing seriously–How gamification and
social cues influence bank customers to use gamified e-business applications. Computers
in Human Behavior, 63, pp.392-407.
Saruc, N.T., Dorcak, P. and Pollák, F., 2013. E-business and its Application in Conditions of
Central European Market. Quality Innovation Prosperity, 17(1), pp.9-15.
Wiengarten, F., Humphreys, P., McKittrick, A. and Fynes, B., 2013. Investigating the impact of
e-business applications on supply chain collaboration in the German automotive
industry. International Journal of Operations & Production Management, 33(1), pp.25-48.
Yin, X., 2016. Study on a Dynamic E-business Application Framework Based on Web Service-
Based SOA. International Journal of Security and Its Applications, 10(1), pp.55-64.