E-Business Systems Report - Week 3: E-commerce Trends and Strategies

This report provides an overview of e-business systems, focusing on the growing importance of e-commerce. It discusses the evolution of online retail, highlighting the shift from traditional commerce to the modern e-commerce landscape. The report emphasizes the significance of integrating online and physical business models, suggesting strategies to attract customers through promotions and convenient shopping experiences. Key aspects covered include establishing an e-commerce website, securing online payments, and implementing effective online marketing strategies. The report also stresses the importance of providing excellent customer service, extensive inventory, and competitive pricing. It emphasizes the need for retailers to ensure website security and adapt to the fast-paced changes in the e-commerce environment, ultimately aiming to improve conversion rates and retain customers. References to supporting literature are also provided.

Running head: E-BUSINESS SYSTEMS
E-Business Systems
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2E-BUSINESS SYSTEMS
Week 3: Building E-commerce Presence
The e-commerce trend is growing day by day. The small and the medium size enterprises know
the importance of the e-commerce. That is why the enterprises have decided to shift their focus
to ecommerce. They are investing money n e-commerce. The consumers prefer to buy products
online from the websites sitting at home. That is why the organisations have decided to adapt the
information system and to online retail landscape.
The modern day e-commerce scenario can be compared to traditional commerce scenario. In the
earlier times, the online retail missed out huge part of the consumer population due to several
issues. The online retailers thus have taken the initiatives to root out the issues and have taken
important measures to carry out the business activities efficiently online. The retailers’ initiative
has been proved to be successful. Lots of customers feel comfortable shopping online.
Many retailers and the business stills have concerns regarding the business aspects. The retailers
are planning to integrate the online business with the physical business. They must ask the
people to visit the physical store. The retailers must ask the customers to come to the store for
getting promotions on the websites. The customers must be provided with coupons while
carrying out shopping online.
The retailers will have to take initiatives to create e-commerce website. At first, the business will
have to sign up for the e-commerce platform. After that they must sign up for the merchant
account for collecting the online payments. In this way the online marketing strategy can be set
up. The retailers will have to try to get the solution for the integrated bookkeeping.
Convenience is important for the customers. It is the responsibility of the retailers to provide the
convenient shopping experience to the customers. The retailers must take certain initiatives.

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They must supply the extensive inventory. They must provide excellent customer service. The
retailers by offering extensive inventory, excellent customer service and the low prices can
attract the customers. For this reason, every business will get the opportunity to compete with
each other over the Internet. The retailers will have to assure security of the website.
olution is fast and flexible.
The future retail as well as the e-commerce is dependent on sales and retain customers. The
conversion rates is increasing quite fast.

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References
Evans, M. (2017). From Section 8 to Living Great: Time is a Terrible Thing to Waste Join the
ECommerce Marketplace Today [A Step-by-Step Report].
Flanagin, A. J., Metzger, M. J., Pure, R., Markov, A., & Hartsell, E. (2014). Mitigating risk in
ecommerce transactions: perceptions of information credibility and the role of user-
generated ratings in product quality and purchase intention. Electronic Commerce
Research, 14(1), 1-23.
Neacsu, T., Woods, L., & Sheldon, D. (2015). Ecommerce SEO: An advanced guide to on-page
search engine optimization for ecommerce.
Sisodia, S. (2016). Identification of growth driving factors for ecommerce 2.0 at Tata unistore
ltd. NIFT.