HI5013 Assignment: E-commerce and E-business Analysis with Amazon

This report provides an overview of e-commerce and e-business, highlighting their importance in today's business environment. It defines e-commerce and e-business, outlining the different types such as B2B, B2C, C2C, and C2B, and discusses their significance in the global economy. The report then analyzes Amazon as a case study, detailing its contributions to the e-commerce industry, including its revenue, market share, and impact on technological advancements, such as artificial intelligence and supply chain systems. It examines Amazon's business models, customer-centric approach, and role in job creation, concluding with the opportunities and uncertainties facing e-commerce businesses. The report emphasizes Amazon's role in eliminating geographical limitations and fostering innovation in the industry, supported by academic references.

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Executive Summary
E-commerce and business refer to the use of the internet and buying goods and services in an
electronic manner. The process of E-commerce and E-business is that search, sourcing,
negotiation, ordering, and purchase. It makes companies interact with the customers and
government agencies. Amazon helps to know the importance of E-business and E-business in
today current business as the company uses high-performance transactions systems, business
intelligence, or data analytics. The techniques of the Amazon improve the advanced research of
the E-commerce industry.

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Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
E-commerce & E-business..............................................................................................................4
Role..................................................................................................................................................5
Amazon............................................................................................................................................5

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Introduction
Electronic commerce means electronic transactions and online retail. Electronic commerce
includes a different kind of trade from customer retail and business products and services. Online
browsing and E-business help the customers to shop online and save the productive time.
Amazon is leading the e-commerce industry and fulfills the demands of the customer by easily
adapt the change. In this report, there is a discussion on the opinion on E-business and E-
commerce and their roles in today’s business. There is an analysis of Amazon Company to
support the role of E-commerce and E-business in today’s business (Chaffey, 2015).
E-commerce & E-business
Electronic commerce refers to online trading which implements through the internet and good
sales or purchases by mobile applications. Electronic commerce means electronic transactions
and online retail. Electronic commerce includes a diverse kind of business from customer retail
and business good and services. There are four key parts of the E-commerce, that is Business to
business (B2B), Customer-to-Customer (C2C), C2B (Customer to Business) and Business to
customer (B2C) (Gangeshwer, 2013). In B2B differences, businesses work with each other such
as producers transferring to the distributors. In B2C, companies are selling to the customers
through the shopping cart. It happens without any physical support, for example, flip-cart,
Jabong, and Alibaba. In C2B, customers purchase the product through the bidding by taking the
review of the company. In C2C, customer’s purchases and sell goods and services with each
other through online classified advertisements. E-business refers to the business is implement
through the internet (Combe, 2012).

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Figure: E-business and E-commerce
Source: (Greenberg, 2019)
Role
The role of E-commerce and E-business in today’s world, it has significant importance in the
global economy. It reduced the business costs as it eliminates the cost of physical presence and
the owner no longer to pay the rent on the properties. Many start-ups adopted E-commerce and
E-business that provide job opportunities on the global level. Marketing becomes more efficient
with the search engine and with the technology companies targeting the wider segment and
earning the huge profits. In preferred to the customers, it saves them time, cost, and providing
good quality of product to the customers (Greenberg, 2019). The major role of E-commerce in
today’s e-commerce industry is it reduces the search costs and reduces the involvement of
various intermediaries to get the information on the prices, suppliers, and buyers. E-commerce
and E-business make easy for the supplier to maintain a direct link with the customers by
removing the intermediaries and distributors. E-commerce provides a better platform for the
small and medium-sized entrepreneurs that foster the growth of the electronics industry. The
online business and e-business provides a platform to the customers for shopping out of their
jurisdiction. As more, people using the e-commerce platform it will enhance the utilization of

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digital banking and increase the flow of money in the market. E-commerce websites help the
companies to maintain a personal touch with the customers and position of the product in the
market through provided review by customers. E-commerce and E-business reduce the
geographical limitations and only needs low budget because capital is mush needed is today
world (Gupta , 2014).
Amazon
Amazon established in 1996, it is a hub of online selling goods and services. Company is a
global largest online retailer and service, provider. Amazon is leading the e-commerce industry
and fulfills the demands of the customer by easily adapt the change. Amazon role’s in today’s
world is that the Amazon earns 60% revenue of the E-commerce industry and expands the
industry by 14.0% to $685.0 billion (Laudon, 2016). The “Amazon effect” in 2019 shows the
importance in today world of a business aggregate of online and offline sales are equal to the 50
percent of the ecommerce sales. Amazon efficiency is great phenomena in the online business
and as per the survey, 50% population buy products from the Amazon as it much faster
compared with other companies (Palattella, 2016).
Amazon fulfills the actual requirements of the customer and provides tremendous features.
Amazon increases the E-commerce industry innovation by selling 22 million echo units in 2017
that improves the job opportunities of the economy. Today’s turnover of Amazon is $135 billion
that increases the efficiency of online business in the industry (Amazon, 2019). The main
objective of Amazon is to fulfill customer demands by providing the products on a low- value
and wide selection of merchandise. The man contribution to the E-commerce industry is it
increases the artificial intelligence in the E-commerce industry. Amazon uses high-performance
transactions systems, business intelligence, or data analytics. The techniques of Amazon improve
the advanced research of the E-commerce industry. Marketing becomes more efficient with the
search engine and with the technology companies targeting the wider segment and earning the
huge profits. Amazon provides a wider range of goods, services, and drives online purchases in
today business because the demands of today’s business are very flexible. Amazon improves the
technological advancements of the electronic industry by producing better products. Amazon
gives customer convenience and promotes the completely personalized experience to the buyers

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that increases the competition and leads other companies to provide personalized products with
better technology (Picincu, 2018).
Amazon provides today’s E-commerce development through many business models such as
buyer-oriented e-marketplace., supplier-oriented e-marketplace and independent e-marketplace.
In Buyer-orientated e-marketplace in amazon helps the buyers to cut down the administrative
costs and get the finest price from the suppliers (Veit, 2014). Amazon is to fulfill customer
demands by providing the products on a low- value and wide selection of merchandise. The man
contribution to the E-commerce industry is it increases the artificial intelligence in the E-
commerce industry. Supplier-oriented e-marketplace provides an efficient sales channel and
improves the current e-commerce industry visibility. Amazon through the independent e-
marketplace improves the operational efficiency of the business. Amazon provides the best
quality and huge range of products to the customers
Technology plays a crucial role in today’s businesses as changing trends in the technology
provides more convenience and business revolutionize the processes. Amazon implements the
“Supply chain System” by investing the USD$2.1 billion and improves the supply chain of
global level (Amazon, 2019). Amazon plays a significant role in the E-commerce industry with
4.93 billion of user base and use of Amazon application is increasing by the 35% daily. The
Total retail sales of Amazon in 2018 are $22.049 trillion that will increase by the $27 billion in
2020 (Amazon, 2019).
Unemployment is a global problem of today’s world and people are struggling with job
opportunities. Amazon provides jobs to the 566,000 people in 2018 and 24,100 people in 2017.
Currently, Amazon employs 6, 47,500 people in its organization and reduces the global
limitation (Amazon, 2019). The company also hires part-time workers and casual workers and
gives better income. Amazon improves the technological advancements of the electronic industry
by producing better products. Amazon gives customer convenience and promotes the completely
personalized experience to the buyers that increases the competition and leads other companies
to provide personalized products with better technology (Gupta , 2014).

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Conclusion
E-commerce and E-business creates a better opportunity for consumers with the desired fast
products and services. In the change the emerging world, e-commerce accommodates better
products with the current trends. E-commerce starts becoming significant in the advancement
environment. There are so many upcoming opportunities and uncertainties for e-commerce
businesses. Amazon plays a crucial role in the industry and eliminates geographical limitations.

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Bibliography
Amazon, 2019. About us. [Online]
Available at: https://www.amazon.in/
Chaffey, . D., 2015. Digital business and e-commerce management. UK: Pearson.
Combe, C., 2012. Introduction to E-business. Londan: Routledge.
Gangeshwer, D., 2013. E-commerce or Internet Marketing: A business Review from Indian
context. International Journal of u-and e-Service, Science and Technology, 6(6), pp. 187-194.
Greenberg, P., 2019. Why customer-obsessed Amazon is our most important business force.
[Online]
Available at: https://www.zdnet.com/article/why-customer-obsessed-amazon-is-our-most-
important-business-force/
Gupta , A., 2014. E-commerce: Role of E-commerce in today's business. International Journal
of Computing and Corporate Research , 4(1), pp. 1-10.
Laudon, K., 2016. Commerce: business, technology, society. Boston: Springer .
Palattella, M. R., 2016. Internet of things in the 5G era: Enablers, architecture, and business
models IEEE. Journal on Selected Areas in Communications , 34(3), pp. 510-527.
Picincu, A., 2018. Role of E-Business in Business. [Online]
Available at: https://bizfluent.com/info-7835940-role-ebusiness-business.html
Veit, D., 2014. Business models. Business & Information Systems Engineering, 6(1), pp. 45-53.