University E-Business Fundamentals: B2B E-commerce Report Analysis

This report provides an overview of e-business fundamentals within a B2B e-commerce model, specifically focusing on the financial accounting services market in Australia. The report analyzes two competing websites: leadingedgebookkeeping.com.au and allanhall.com.au. It begins with an executive summary, followed by an introduction outlining the chosen B2B e-commerce model, business names, URLs, and screenshots of the websites. The report explains why each website fits the B2B model, identifies their principal business goals, and presents a tabular representation of key attributes with ratings and brief comments. Finally, it offers a comparative analysis, concluding which website performs better based on the attributes evaluated, with a conclusion and references section completing the report. The report explores various aspects of the chosen websites like the relation of website URL to business name, frequency of website, organizational information, appropriateness in the requirements for providing user information, assurance to the website users regarding information, the level to which the website fosters user trust in organization and its legal aspects. This report aims to provide a detailed analysis of the selected websites based on the provided attributes.

Running head: E BUSINESS FUNDAMENTAL
E Business Fundamental
Name of the Student:
Name of the University:
Author Note:

1E BUSINESS FUNDAMENTAL
Executive Summary:
The aim of the report is to provide an overview of the e business essentials for B2B business
model. The report begins with a mention of chosen business model concerning two website
where each of the websites is described with business name, screenshot of the homepage and the
URL. There is also an explanation put forward by the report that helps in explaining why the the
concerned website belongs to the particular business model of e-commerce. The report also
discusses about the key goals of the website. Lastly, the report takes a comparative analysis of
the two websites based on certain key attributes and five points rating thereby helping in drawing
the conclusion which of the sites performs in a better manner.

2E BUSINESS FUNDAMENTAL
Table of Contents
Introduction:....................................................................................................................................3
A. Chosen E commerce Business Model. Business Name, Homepage URL and Screenshot of
Homepage........................................................................................................................................3
B. Explanation of Why the Website belongs to the Particular E-commerce Business Model........7
C. Identification of the Principal Business Goals of the Website....................................................9
D. Tabular Representation of Each Attribute with Rating and Brief Comment............................10
E. Comparison and Contrast of the Websites Showing which Website is more successful..........17
Conclusion:....................................................................................................................................17
References:....................................................................................................................................17

3E BUSINESS FUNDAMENTAL
Introduction:
The report provides an insight into e business fundamental for a B2B business model.
The report takes into account the websites of two competing websites in the chosen model of e
commerce segment. The websites chosen mainly provides accounting service to the business.
One represents the small business related to book keeping while the other refers to the major
accounting firm that provides audit and consulting services. The report commences by
mentioning the chosen business model where for each of the chosen website the business name is
reported along with the homepage URL and the screenshot of homepage. The report also
provides an explanation for each of the chosen website by providing an explanation as to why the
website belongs to the particular e-commerce model of business. There report also puts forward
a discussion on the identification of the principles goals of each of the website. The report then
puts across a tabular representation of each of the website based on the attributes and assesses
them based on the five point rating scale determined as ‘very poor’, ‘inapplicable,’ ‘poor’, good
and remarkable good in ratings of 1 to 5 and along with a brief comment.
A. Chosen E commerce Business Model. Business Name, Homepage URL and Screenshot
of Homepage
The website chosen for the business primarily focuses on B2B business model. This
Business to Business (or B2B) represents situations where one of the businesses makes
commercial transaction with the other (Laudon and Traver 2016). This primarily occurs in
(Janita and Miranda 2013):

4E BUSINESS FUNDAMENTAL
 Business sourcing materials for its production process to generate the output. This
involves providing raw materials to other companies which will produce the output.
 A business requires the service from another business for the operational reasons. For
example, a food manufacturer employing the accountancy firm for auditing the finances
 A business re-selling the goods and the services produced by the others. For example, the
retailer buying end products from food manufacture.
In the B2B business model, it is found that businesses bearing a relationship have a
comparable power of negotiation and involves legal counsel and professional staff based on the
terms of negotiation(Quak, Balm and Posthumus 2014). Thus, within the B2B model, the larger
companies might have information advantage and commercial advantages over the smaller
business. There are two types of B2B business model which are vertical B2B and horizontal B2B
(Muzellec, Ronteau, and Lambkin 2015).
The vertical B2B business model remains oriented to the manufacturing or business. It
remains divided in two directions, downstream and upstream (Rai and Tang, 2013). Commercial
retailers or producers can bear supply relationship with the upstream suppliers including the
manufacturers and form sales relationship. It is to be noted that the vertical B2B website remains
similar to the online store of an enterprise (Gupta 2014). The website allows the company in
efficiently, vigorously and comprehensively promoting the products thereby enriching

5E BUSINESS FUNDAMENTAL
transaction since they allow the customers in having a well understanding of the product (Deng, ,
and Wang, 2016).
Horizontal B2B on the other hand represents a transaction pattern for immediate trading
market. It helps in concentrating on the similar transactions of the different business into a single
place (Janita 2016). This type of model provides trading opportunities for the suppliers as well
the purchasers who neither own the product nor sell it. In other words, it acts as the platform for
bringing the purchasers and the sellers online (Hui 2013). Besides, it also provides a better
platform for helping the buyers in easily finding information about sellers as well as relevant
information related to products via website.
However the website chosen for this particular report includes:
 https://schedule.leadingedgebookkeeping.com.au/booking-form
 https://www.allanhall.com.au/tax-accountant
Business Name :
The https://leadingedgebookkeeping.com.au represents online bookkeeping service having been
registered with Tax Practitioners of Australia
The https://www.allanhall.com.au represents the business dealing with services like tax planning
and structuring, tax compliance, indirect and taxation, bookkeeping and cloud accounting.
Homepage URL and Screenshot:
URL: https://schedule.leadingedgebookkeeping.com.au/

6E BUSINESS FUNDAMENTAL
Figure 1: Screenshot of the home page
Source: By Author

7E BUSINESS FUNDAMENTAL
URL: https://www.allanhall.com.au/
Figure 1: Screenshot of the home page
Source: By Author
B. Explanation of Why the Website belongs to the Particular E-commerce Business Model.
This website https://schedule.leadingedgebookkeeping.com.au/ belongs to the B2B E-
commerce model due to the following reasons (Thitimajshima, Esichaikul, and Krairit 2015)
 The website tries to provide consultation via phone, Skype or in person.
 The website also discuss the present status of the bookkeeping, ensures providing
complete hands off service

8E BUSINESS FUNDAMENTAL
 Ensures development of costing and plan for the implementation of service so that the
business remains in running condition with the aim of making money.
On the other hand, the website www.allanhall.com.au provides consultation service on
tax accounting and compliance. This particular website however belongs to the B2B business
model due to the following reasons (allanhall.com.au 2019):
 The website of Allan Hall provides proactive advice and service based on proactive
solutions for ensuring optimal support for the business needs (allanhall.com.au 2019).
 The website follows a refreshing approaching towards the accounting and the tax
compliance
 The website also puts across indirect tax risk and analyses its impact on the strategic
goals
 The website of Allan Hall offers cloud accounting services thereby encouraging various
medium and small sized businesses in changing to the cloud based accounting system due
to its facility of remote accessibility, ease of use and the real time updates
(allanhall.com.au. 2019).This provides the business owners with greater financial
transparency in an effective manner.
 The website of Allan Hall also provides tailor made comprehensive solution related to
bookkeeping (allanhall.com.au. 2019). These solutions are not only comprehensive but
also long term, provides with free time for focusing in running the business. The highly
skilled bookkeepers also provides assistance for management of the cash flow, forecast
expenditure and income and put across a detailed financial reporting to ensure that the
business operates as per the plans(allanhall.com.au. 2019).

9E BUSINESS FUNDAMENTAL
C. Identification of the Principal Business Goals of the Website.
The website of Leading Edge bookkeeping https://leadingedgebookkeeping.com.au/ is a
completely accredited bookkeeping service bearing registrations with Tax Practitioners Board of
Australia. They are also the Xero professional and the certified tax advisors. They also bear
registration with the Australian Taxation Office as one of the registered BAS agent
(leadingedgebookkeeping.com.au 2019).
The website of Allan Hall represents a business advisory and chartered accounting
integrated firm in Australia. The satellite offices in Adelaide and Brisbane with eight partners
and 90 staffs have become the largest business advisory firms of Australia (allanhall.com.au
2019). The chartered accountants of the firm aim at continuously focuses on working smarter
and building value added and long lasting relationship by using latest work practice and latest
technology for helping in the maximization of the financial and business success and realization
of the goals. In the pursuit of financial freedom, business excellence and the harmonious work
culture, the business love working with the progressive and the like minded clients. Allan Hall
also comprises of a knowledgeable, motivated, accessible and professionals across all the service
offerings. There are also in house specialist in audit, superannuation, bookkeeping, finance and
international services, financial planning, human resources and the health and safety at the
workplace (allanhall.com.au 2019). Allan Hall collaborates in providing assistance to complete
business, accounting and the financial services.
As the world of business is changing rapidly with the introduction of cloud technology
and globalization, the firm puts forward solutions and strategies for facing the challenges. The
firm believes in strongly focusing on problem solving, communication and valued relationships.
Word of mouth and referrals acts as the life blood of the business (allanhall.com.au. 2019).

10E BUSINESS FUNDAMENTAL
D. Tabular Representation of Each Attribute with Rating and Brief Comment
Attribute Website:
https://.leadingedgebo
okkeeping.com.au/
Rating:
1 to 5
Website :
www.allanhall.com.a
u
Rating
:
1 to 5
Comment
1. Relation of website
URL to business name
The URL in this case
is related to the
business name
5 The URL in this
case does not relate
to the business name
1 The URL of AllanHall
could have mentioned the
term ‘business advisors’
in website name for
easier understanding by
users
2.Frequency of website
found using the general
internet search engine
The website is
instantly found in
the internet search
engines.
5 The website is easily
found in internet
search engines
5 Both the websites are
easily found through the
internet search engines.
3. Organizational
information provided to
users
The website
provides a concise
and brief description
of its service
4 The website
elaborately describes
about its service
5 The bookkeeping service
could have provided a
more elaborate
description of its
services.
4.Appropriateness in the
requirements for
providing user
The website does not
disclose any
information that
5 The website focuses
on the sense of
community, client
5 Both the website
maintains higher level of
security that enhances the

11E BUSINESS FUNDAMENTAL
information could cause
embarrassment,
harm, unfairness and
inconvenience.
focus and mutual
respect.
demand for the products
5. Assurance to the
users regarding the
security of using their
information
The website
reassured the
security of users by
booking a
consultation through
filling out a form.
4 The website
reassured the
security of the users
through cloud
accounting
4 The security provided by
the bookkeeping service
led to its larger demand.
While the security
provided by AllanHall
provided the business
owner with the required
freedom for accessing
financial information
from anywhere and at
anytime.
6. Level to which the
Website fosters user
trust in organization
The full
accreditation of the
book keeping service
and its registration
with tax practitioners
board of Australia
5 The specialized
business advisors
and the in depth
experience and
knowledge across all
business and
accounting services
helps in fostering the
5 Both the websites
provides genuine and
reliable service that
helped in fostering the
user trust.

12E BUSINESS FUNDAMENTAL
customer trust
7.Addressing legal
issues associated with
website or engage in
transactions
The website ensures
confidentiality
amongst all their
clients and calls for
the need to accuracy
while dealing with
legal issues.
5 Here the firm holds
the responsibility for
any damages caused.
Under no
circumstances will
the business advisors
be liable for direct,
incidental, indirect,
punitive, exemplary
damages resulting
from the business
interruption or lost
data those crops up
from the inability of
using the website.
5 The unmatched support
provided by both the
websites to their clients
helps them in focusing on
the bigger goals.
8.The level to which the
website meets the
accessibility needs of
the users
The bookkeeping
service website is
quite simple and
accessible by the
clients.
4 The taxing and
accounting service
firm also puts
forward a website
which is easily
accessible.
5 The simplicity leads to
the easier accessibility.
9. The extent to which The website is 5 The website is also 5 The service provided by

13E BUSINESS FUNDAMENTAL
an website remains
aligned with the
language or cultural
needs of users
based in Australia
and is compliant
with the language
and cultural needs
of the business of
the country
based in Australia
and holds
compliance with not
only the language or
cultural needs but
also the taxation and
the business needs
of the country
both the users is hugely
demanded by the users.
10. The extent to which
the website contains all
information related to
product.
The bookkeeping
service provides
information in brief
3 The taxing and
accounting service
website puts across
all information in
detail
5 A little more
information about the
bookkeeping website
could have been helpful
for the clients.
11. Customization of
all the features as
expected by users
This website
provides the users
with best quality
service. After the
first consultation it
tries to set course of
actions for
customizing the
needs and situations
5 The taxing and
accounting service
website allow cloud
accounting to
instantly keep a tab
on the coworkers
and the clients.
5 Customization of some of
the important user
managed features of the
bookkeeping service
would lead to better
operation.
12. The extent to which
the website personalize
The bookkeeping
website personalized
4 This website
personalized the
5 The personalization of
user experience by the

14E BUSINESS FUNDAMENTAL
the user experience the user experience
by customizing the
package.
user experience
through
comprehensive
suite of tailored
services for
ensuring optimal
outcomes.
website helps in
enhancing the web
traffic.
13. Are sufficient
channels identified for
the user support
The website puts
across bookkeeping
services to medium
and small sized
business including
retail, finance,
leisure and trades
5 Proud traditions
and knowledge
over 60 years,
together with fresh
ideas and forward
thinking
5 The presence of the
features aids in creating
a higher demand for
website.
14. Easier Access in
finding information
about the organization,
products or services
The website of
bookkeeping
service is easily
accessible.
5 The taxing and
accounting service
website also
provides all the
required
information on
organization,
services or products
5 The easy navigability of
the websites provided
made in easier in
finding information.
15. How easily can
information be read on
The website is
written in simple
5 The website is
written in a bit
4 The lucidity in the
language makes it easily

15E BUSINESS FUNDAMENTAL
the website easy
understandable
language.
complicated but
easily
understandable
English
understandable for the
users.
16. Navigability of the
website
The website is
easily navigable
5 The tax and
accounting website
is also easily
navigable
5 This helps in reducing
the bounce rates and
keeping the visitors
glued.
17. Suitability of the
website aesthetics for
the target audience
The use of colors,
imagery, layout and
fonts is lesser in the
bookkeeping
website
3 This website is
more aseptically
designed with the
use of the layout
and imaginary
5 The bookkeeping
website should be made
vibrant and colorful
with the use fonts, color
and imaginary to attract
more customers.
18. Website in
fostering community
amongst the users
The bookkeeping
service ensures
tackling various
financial challenges
thereby enabling the
successful running
of the business.
5 The website aims at
client focus mutual
respect and sense
of community.
5 This helps in enhancing
the website traffic

16E BUSINESS FUNDAMENTAL
19. How fast does the
website load into the
browser and perform
all its functions
The website
instantly loads and
performs all its
functions
5 The website also
loads fast and
performs all the
functions
5 This enables the
customers to browse
easily without any
glitch.
20. The extent to which
the website supports
other platforms or web
browsers
The website is
accessible from a
mobile device
although there might
be difficulty in
filling the forms
4 The website allows
easier accessibility
through the mobile
devices
5 Enhances the
convenience for the
users.
21. Availability of
payment options as
expected
The website has
two payment
options,
$149/month or
customized
package which can
be availed by
clicking the buy
now option.
5 There are no clear
payment option
available in site
2 A clear payment option
in taxing and accounting
website would have
enhanced the
convenience of the
customers.
22. Availability of
delivery options as
expected
There is no clear
mention of the
delivery options
available
2 The service is
delivered through
satellite offices
4 Clarity in the delivery
options would enhance
customer convenience.

17E BUSINESS FUNDAMENTAL
E. Comparison and Contrast of the Websites Showing which Website is more successful
On comparing the two websites it has been found that the Leading Edge bookkeeping
website earned 98 points while the Allan Hall taxing and accounting service website earned 100
points. The website related to taxing and accounting service would be more successful as it
successfully addresses most of the website attributes. Besides, the taxing service also involves
eminent business advisors and Chartered Accountants for providing solutions to the client.
Conclusion:
On a concluding note , it can said that the business to business model represented by the
two websites where the sales process primarily refers to series of phases, events or steps that
takes place when one of the businesses sells a product or service to other businesses. Thus, the
B2B sales method however applies to most fields. The report also draws in a comparison
between two websites and portrays how the taxing and accounting service to be more successful.

18E BUSINESS FUNDAMENTAL
References:
allanhall.com.au. 2019. https://www.allanhall.com.au/tax-accountant/
allanhall.com.au. 2019. https://www.allanhall.com.au/about-us/
allanhall.com.au. 2019. https://www.allanhall.com.au/business-advice/.
allanhall.com.au. 2019. https://www.allanhall.com.au/resources/
allanhall.com.au. 2019. https://www.allanhall.com.au/tax-accountant/cloud-accountants-cloud-
bookkeeping/
allanhall.com.au. 2019. https://www.allanhall.com.au/tax-accountant/bookkeeper-northern-
beaches/
Deng, Ziliang, and Zeyu Wang. "Early-mover advantages at cross-border business-to-business e-
commerce portals." Journal of Business Research 69, no. 12 (2016): 6002-6011.
Gupta, Anjali. "E-Commerce: Role of E-Commerce in Today's Business." International Journal
of Computing and Corporate Research 4, no. 1 (2014).
Hui, Liu. "Study on Manufacturer Supply Chain Management Based on B2b E-
marketplace." Journal of Applied Sciences13, no. 21 (2013): 4681-4687.
Janita, M. Soledad, and F. Javier Miranda. "The antecedents of client loyalty in business-to-
business (B2B) electronic marketplaces." Industrial Marketing Management 42, no. 5 (2013):
814-823.
Janita, M. Soledad. "Factors Contributing to Success in B2B E-Marketplaces." E-Commerce
Development, Implementation, and Management, pp. 944-953. IGI Global, 2016.

19E BUSINESS FUNDAMENTAL
Laudon, Kenneth C., and Carol Guercio Traver. E-commerce: business, technology, society.
2016.
leadingedgebookkeeping.com.au. 2019. https://leadingedgebookkeeping.com.au/about-us/
Muzellec, Laurent, Sébastien Ronteau, and Mary Lambkin. "Two-sided Internet platforms: A
business model lifecycle perspective." Industrial Marketing Management 45 (2015): 139-150.
Quak, Hans, Susanne Balm, and Bineke Posthumus. "Evaluation of city logistics solutions with
business model analysis." Procedia-Social and Behavioral Sciences 125 (2014): 111-124.
Rai, Arun, and Xinlin Tang. "Research commentary—information technology-enabled business
models: a conceptual framework and a coevolution perspective for future research." Information
Systems Research 25, no. 1 (2013): 1-14.
Thitimajshima, Wiyada, Vatcharaporn Esichaikul, and Donyaprueth Krairit. "Developing a
Conceptual Framework to Evaluate Public B2B E-Marketplaces." In PACIS, p. 81. 2015.