E-commerce Strategies and Analysis: Oiden Bowl Bar Case Study

This report provides a comprehensive e-commerce analysis and strategic recommendations for Oiden Bowl Bar, a restaurant chain. It begins with an executive summary and table of contents, followed by an introduction to e-commerce and its applications. The report includes a company overview, current business activities, and a critique of the existing value proposition. It proposes a business model and revenue model for the company, identifies key market segments and target markets, and conducts a SWOT analysis of its competitors. Furthermore, the report provides an action plan, detailing strategies and activities to achieve business success, including website features, measures to ensure an ongoing website presence, legal and privacy requirements, and appropriate transaction and payment facilities. The paper concludes with a list of references.

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E-commerce analysis and strategies
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Executive summary
The contemporary global business environment has seen competition becoming a major
challenge among different business. As a result, business has adopted new ways of marketing
and transacting their business functions. The most significant change is the shift to online
businesses. The technological change in the business world has led to the introduction of e-
commerce. The invention enables businesses to perform their activities, that is, selling and
buying services, advertising services and goals developed in a digital way. The development
can be practiced in various online platforms including world wide web and other computer
networks. The paper studies the e-commerce field with an aim to disseminate knowledge that
is necessary for application in the business field.

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Table of Contents
Executive summary....................................................................................................................2
E-commerce analysis and strategies...........................................................................................4
Introduction................................................................................................................................4
Company overview....................................................................................................................4
Current business activities......................................................................................................4
Critique of the company existing value proposition...............................................................5
Description of company’s current business model and sources of business revenue............5
Recommendation of a business model and revenue model to be adopted by the business.......6
Key market segments and target markets...............................................................................6
Competitors analysis using SWOT........................................................................................7
Summary based on e-business................................................................................................7
Action plan recommendation and justification..........................................................................8
Strategies and activities plan to achieve business success.....................................................8
The features and functionalities of the website......................................................................9
Measures to ensure an ongoing website presence..................................................................9
Legal and privacy requirements...........................................................................................10
Appropriate transaction and payment facilities....................................................................11
Conclusion................................................................................................................................11
List of references......................................................................................................................12

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E-commerce analysis and strategies
Introduction
Through technology, many inventions that have changed the world into a better place have
been discovered. The inventions have also helped to perform tasks that were initially difficult
in an easier way. Among the key and most beneficial technological developments include e-
commerce. E-commerce involves the use of technology, that is, electronic means to conduct
business activities (Manzoor, 2010, 2). Among the key business’s activities transacted
through e-commerce include sales, purchases and transfer of goods and services. E-
commerce also allows for information exchange in a business environment. The activities can
occur within a business, between a business and other businesses in the business field and
through a business and a consumer for the business services. Ecommerce also entails the
fundamentals of a business model. The technology has also been used by various businesses
to ensure that they remain competitive and to attain a larger market share in the business
field. The business utilizes the platform by developing their advertisement in the e-commerce
platform. In the adverts, the business describes their activities and the services they offer. In
addition, the businesses adverts entail the importance of seeking service from the particular
business. The paper develops a study in e-commerce where it reviews a business structure
and develops strategies on the application of e-commerce in the business. more so the paper
discusses the implementation process of the business strategies developed.
Company overview
Current business activities
Oiden Bowl Bar is a restaurant based in Japan with various branches around the globe that
offers dishes in various foodstuffs. Among the key dishes offered by the company include
rice dishes, chicken dishes and carte dishes (Oiden Bowl Bar, 2014). The business is mostly
preferred for its high-quality services, that is, the freshness and frying technique that develops
the good taste of their meals. More so the business has developed an attractive interior design

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to attract more consumers to its services. In addition, the business offers have developed
entertainment for its consumers. Furthermore, the company has regulated its prices to
enhance the affordability of its services. the business develops its services to its clients with
consideration to their preference and budget.
Critique of the company existing value proposition
The value proposition is responsible for developing creating awareness of business activities,
success and improvement in previously failed areas. The proposition entails the business
relationship with both the suppliers and the consumers of the business commodities. It
highlights the delivery of its promises to both stakeholders and other related parties in
business development (Kennedy, Hilton & Davidson et al, 2014, 328). Oiden bowl bar has
been criticized for closing its business without giving out the closure information to its
customers. As a result, the customers had no time to find the best alternative while some
landed in businesses that offered low-quality services in comparison to those of Oiden
industry.
Description of the company’s current business model and sources of
business revenue
Oiden Bowl company has developed its business model upon advertisement. The company
has lost most of its services consumers to its competitors and has developed the
advertisement model to help reclaim its customers. The business advertisement includes the
location of the new business. the features of the new business including various developments
that have been developed. The models also give detailed information about the business
services including that is through the uploading of the food menu on the business website. In
addition, the business models entail the improvement in the business service delivery that is
efficiency and fastens in services delivery. Also, the model includes the regulation of prices
to assure affordability of the business services. The company obtains its revenue from sales
made on foodstuffs in its various business branches.

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Recommendation of a business model and revenue
model to be adopted by the business
Key market segments and target markets
In the food industry, competition is a major challenge resulting from the high number of investments
made in the field. As a result, businesses should develop strategies that will ensure their survival and
competitiveness in the business field. Among the key field that should be considered in the strategy
development include the market field. The company should identify its target market and develop
strategies to ensure that it acquires a market share of its targeted population. In the case of Oiden
company, youths serve as their best consumers, more so, students. The students are curious and like
experimenting with new dishes to satisfy their curiosity. Students also adopt a lifestyle that is aimed at
service providence since they are mainly occupied with their academics. As a result, they develop an
interest in out-catering services. The group offers the business a growth opportunity since they assure
a ready market for the company services. The company should focus on meeting the needs of the
youths to attract them to consumes their services.
Competitors analysis using SWOT
Oiden business faces a very stiff competition in its business field. Among the key competitive
businesses include Atsumi Penninusula bowl Rowd (Japan Timeline, 2018). The company
has developed strategies based on Oiden failure for continuous presence in the market. The
company has developed good enjoyment grounds for its consumers. The company has also
improved the ingredient used in its production process to help develop high quality and
unique meals. In addition, the company improved its services through the employment of
trained and qualified chef. The various strategies have ensured the growth of the business
market due to the high demand for its services. The business took advantage of the closure of
Oiden company and proceeded to serve rice dishes. In return, the company attracted and
acquired the consumers of Oiden company since it was no longer in operation.

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Summary based on e-business
Oiden bowl bar company has adopted a business advertisement model to enhance its market
share growth and the to ensure its survival. The company has realized the benefits involved
with online marketing, that is, e-commerce and has developed to utilize the platform. The
company has taken to advertise in the online platform through the company’s website. The
development of the utilization of a website platform has enhanced the awareness of the
business activities to many online visitors. The knowledge has ensured an increase in the
business market. More so, the online development is in line with the business target market,
that is, the youths who form a large number of online visitors. As a result, the business
revenue has increased following increased sales that assure of increased profits to the
business. In addition, the online venture assures the business of continued development
through increased awareness creation. Similarly, the development to E-commerce adoption
creates infinite opportunities for the business to utilize, such as development to online
services where the consumer can make their orders and payment through online platforms.
Action plan recommendation and justification
Strategies and activities plan to achieve business success
In every business, there must be strategy development to ensure that the business attains its
goals. In development n business strategies considerations should be made on the possible
effects of the strategies developed and risks involved with the intended action. The strategies
should entail several factors including the company’s marketing plan. An efficient market
plan develops innovation and promotional strategies. The plan also entails plans to develop
the brand type. The aim of the marketing strategies is to increase a business market share by
securing more consumers for company services and goods (Yakovleva, 2017, 14). The plan
also helps to promote interaction and communication between the consumers and the
producers. E-commerce serves as a good business marketing plan since it ensures good

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communication between consumers and producers. In addition, the technology development
ensures efficiency in service delivery to the consumers since they can access commodities
through an online platform. Furthermore, the development ensures business competitiveness
since it is able to market and market its serves through online platforms. A business plan can
also entail a market mix which will outline the various methods to be used in attaining larger
markets and increased sales. The market mix should include product pricing strategies,
promotions and product availability that is a place of business location. The market mix can
be outlined in the e-commerce plan strategy where a company can develop a business
website. The company should develop all the information in the market mix in the websites
and also provide a platform for inquiries and purchasing through the website developed. The
website can be advertised through various online platforms for example through the use of
emails and Facebook. Business organizations should consider adopting the e-commerce
strategy in their marketing plans development since the field is assuring immense growth
possibilities for a business.
The features and functionalities of the website
A website has several features that determine its effectiveness. The features include site
design that mostly encourages consumers to research more concerning the product being
advertised. The design development entails creativity and artistic styles. In the design
development, the developer should consider the goals and strategies of the business. the
design should entail links and fulfillment policies that will help web visitors to access more
information concerning their item of interest. In addition, the fulfillment policy guides the
consumer on the purchase procedure through the online platform. the policies also assure the
consumer of promotions such as for warrant existence on products purchased. A web page
should be clearly organized that is should allow for ease of access, accessibility of links and
attractive design. A research conducted by academic research in MIS and marketing has

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outlined the main interests of consumers on a web page that is design, friendliness,
interactivity and service quality. The consumers also focus on the security of the websites and
relevancy of the content to their interests (Hasley & Gregg, 2010, 28). Websites should be
developed in such a way they are persuasive to the consumer to buy the advertised
commodity. The outline is necessary since it determines whether a web visitor will visit the
web in the future.
Measures to ensure an ongoing website presence
Among the key factors that ensure the existence and effectiveness of a website include, one,
the satisfaction of the consumer. The satisfaction is mainly gained from the quality of service
delivery in the website transactions, the relevance of the content of the website, security of
the website and interactivity of the website to meeting the customers demands. Customer
satisfaction develops confidence concerning the website and as a result, they opt to seek
services from the particular website. In return, the websites win more customers ensuring its
survival and ongoing presences in the online platforms. Secondly, information content plays a
major role in determining the preference from a website among the customers (Thongpapnl &
Ashraf, 2011, 4). In the presence of too long and complex website, information consumers do
feel tired of reading the information lowering their preference for the site. As a result,
companies are directed to develop personalized and more revised website information that is
easy for understanding. The existence of simple and direct data encourages the customer to
seek more and more information about the products advertised ensuring their continuous
visits to the webpage. Lastly, consumers do seek information on the quality and prices of
commodities they are interested in. the knowledge obtained do play a great role in their
decision-making process. In most cases, the consumers do prefer visiting sites that develop
knowledge on products quality and prices. Businesses should, therefore, develop clear
descriptions on their products prices and qualities to enhance more visits to their webpage.

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Legal and privacy requirements
Privacy right has been included in the universal human rights declaration (UHRD). However,
a various organization that deals with information management do violate this right (Mendel,
Pundfatt, Wagner et al, 2011, 52). In the development to an online platform, the Oiden
company should develop safety measures for their webpage information as well as for their
client’s information that is developed through the webpage. The development should be
aimed at developing privacy and security for online information since most information
managing companies have developed habits to review client information. As a result, the
measure should be put in place to ensure that human right privacy is assured by all
information management companies. Similarly, technological developments should be
developed that enhance more security of internet information.
Appropriate transaction and payment facilities
Following the shift of business transactions from face to face into the ecommerce there is the
need to develop appropriate transaction and payment facilities. As a result, inventions have
been made on electronic payments that involve the exchange of money online between the
buyer and the consumer (Nakhumwa, 2013, 14). The online transactions are either supported
by the banks or an intermediary. Among the developed means include the use of
cryptocurrency where exchange takes place only through online platforms. Others include
electronic cheques and liquid cash. The development has assured of fast, convenient and safe
payment procedures as opposed to initially when cash and cheques were the main modes of
transaction. As a result, the change should be embraced to ensure a shift from the cash system
to an online system since it has several advantages.
Conclusion
The world is changing following the frequent inventions made in the various field. The
changes have been affected in the business field to help ease the mode of business
transactions. The development of E-commerce technology has ensured the security and

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efficiency of the business field. As a result, business management should realize the changes
and the potential involved with the change. The knowledge on the new business field will
help businesses in making adjustments to comply with the changes in the business market.
People should also adopt the new business environment to help realize the various advantages
involved with the shift to e-commerce business including convenience, speed and efficiency
of business transactions.

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List of references
Flow, P., Kennedy, M., Hilton, T., Davidson, A., Payne, A. & Brozovic, D. (2014) “Value
proposition: A service ecosystem perspective.” Marketing Theory, Vol. 14(3): 327-351
Hasley, P. & Gregg, G. (2010) “An exploratory study of website information content.”
Journal of theoretical and applied electronic commerce research, Vol. 5(3): 27-38
Manzoor, A. (2010) E-commerce. New York: Amir Manzoor, pp. 1-432
Mendel, T., Puddephatt, A., Wagner, B., Hawtin, D. & Torres, N. (2011) “Global survey on
Internet privacy and freedom of expression.” UNESCO series of internet freedom, Vol. 3(5):
1-142
Nakhumwa, N. (2013). “Adoption of E-commerce payment systems by Commercial Bank of
Kenya.” A research project for master’s degree of Business Administration, University of
Nairobi, pp. 1-62
Japan Timeline, (2018). Atsumi Peninsula Bowl Rowd. Retrieved November 6, 2018 from
www.japantimeline.jp
Oiden bowl bar, (2014) Oiden. Retrieved November 6, 2018 from www.oiden.com.au
Thongpapanl, N & Ashraf, R. (2011) “Enhancing online performance through website
content and personalization.” Journal of computer information systems, Vol 1(1): 3-13
Yakovleva, Y. (2017) “Effective business planning.” Lahti University of applied sciences,
Degree programme in international business, pp. 1-58