E-Commerce Business Model Analysis: eBay Australia's Strategy

This report provides an analysis of e-commerce strategies and business models, with a specific focus on the application of these models by eBay Australia. The report begins by introducing the concept of e-commerce and its significance in the modern business landscape. It then delves into the various e-commerce business models, including B2C, B2B, C2C, and others, highlighting their key characteristics. A significant portion of the report is dedicated to the case study of eBay Australia, examining how the company has implemented these strategies in the Australian market. The report further discusses the impact of e-commerce on the market and competition, with references to relevant academic literature. In conclusion, the report emphasizes the importance of a strong business model for e-commerce success, incorporating tools like SWOT, PESTLE, and Porter's Five Forces analysis to assess the external factors. The report also mentions the use of custom interfaces, and the impact of e-commerce businesses on the market.

E-BUSINESS AND ITS APPLICATION

Introduction
The E-Commerce business needs the appropriate
application of theoretical and practical knowledge,
which help in developing the business models more
appropriate and increase the capacity of the organisation.

Company background
In the year 1999, eBay has introduced The E-
Commerce business in Australia, the United
Kingdom, and Germany. This organisation is an
online retailer and one of the most famous e-
commerce Organisation in all over Australia. The
organisation has bought the half.com. After that,
the organisation is associated with the
application programming interface for developing
their custom interference and introducing a
unique functionality (Bocken, 2017).

E-commerce business strategy models: In the current internet age, doing business and reaching
customers has become easy. As the internet has evolved,
new types of e-commerce strategies and models have
started taking place (Mangiaracina et al. 2015). There are a
number of e-commerce business strategy models that an
organisation can take into consideration by any
organisation. Some of it is as follows:
 Consumer to Consumer (C2C)
 Business to the government (B2G)
 Government to Business (G2B)
 Consumer to Business (C2B)
 Government to Citizen (G2C)
 Business to Business (B2B)
 Business to Consumer (B2C)

B2C
According to
Chaffey (2015), the
B2C business model
is adopted by
organisations to sell
products directly to
the customers with
the help of their
website, mobile
application or
through an online
marketplace

B2B
Business to Business e-
commerce model is about
selling products or
services to businesses
rather than individual
customers.

Application of E-commerce strategy by E-Bay in
Australia
In the Australian market, the application of e-
commerce organisation is increasing because the
international sailors can easily get access to
entering the local market.
Similarly, the biggest retail E-Commerce
organisation in Australia eBay is dominating the
online market.
There is another e-commerce business in
Australia, but eBay Australia is dominating for
the last 18 years (Chen et al. 2016).

Conclusion and recommendation
In light of the above discussion, it can be
concluded that the organisation is applying
the strong business model for their E-
Commerce strategy. However, with the use of
SWOT analysis, pestle analysis, and Porter's
five force analysis it has been seen that there
are various effects on this application which
is related to the market and competition

References
Bocken, N., 2017. Business-led sustainable consumption
initiatives: impacts and lessons learned. Journal of Management
Development, 36(1), pp.81-96.
Chaffey, D., 2015. Digital business and e-commerce
management. Pearson Education Limited.
Chen, C., Zheng, L., Srinivasan, V., Thomo, A., Wu, K. and
Sukow, A., 2016. Conflict-aware weighted bipartite b-matching
and its application to e-commerce. IEEE Transactions on
Knowledge and Data Engineering, 28(6), pp.1475-1488.
Mangiaracina, R., Marchet, G., Perotti, S. and Tumino, A., 2015.
A review of the environmental implications of B2C e-commerce:
a logistics perspective. International Journal of Physical
Distribution & Logistics Management, 45(6), pp.565-591.