Native Shoes: Business Précis for E-Commerce - BISM-202-ONB

This business précis focuses on Native Shoes, a company specializing in footwear and retail accessories. The project outlines the company's e-commerce strategy, emphasizing the production of lightweight and comfortable shoes for various demographics. It details the advantages of online sales, including global reach and customer convenience. Marketing and sales strategies involve attractive website designs, family-oriented incentives, and fashion events. The revenue model focuses on a viable pricing strategy and potential partnerships. Fulfillment strategies involve a streamlined order process and customer support. The analysis includes a discussion of competitors in the online shoe market and references supporting the business plan.

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BUSINESS PRÉCIS
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BUSINESS PRÉCIS
The organization is ‘Native Shoes’. This company is concerned with the production and
sales of footwear hence the business domain in this case will be retail accessories.
Description:
Preliminary description of the business:
This business of retail accessories aims to produce light weighted shoes, which will give men
women kids a lighter and comfortable lifestyle. For this purpose the company attempts to renovate
recycled shoes to give a new life to the old and recreate fashion. Selling its products online is a part of the
expansion strategy of the business.
There are several reasons why people will patronize the business:
1) Light-weighted and comfortable footwear are a necessity.
2) The company makes fashionable footwear for the people of every age.
3) Products are distributed through online to the customers all over the world (Blery, &
Kakokefalos, 2014).
Advantages of selling online:
1) The product can reach to the customers from all over the world and satisfy the fashion
freaks scattered in the different parts of the world.
2) Online shopping is more convenient as well as favorable to the customers. Hence the
company can easily attract a lot of customers through attractive websites.

BUSINESS PRÉCIS
Marketing and sales strategy:
These strategies can be useful to attract the target market-working men and women, college and
school students, housewives, old people and increase sales:
1) The company can decorate websites with pictures and blog stories that reflects how happy
families are to wear light weighted and colorful shoes. These shoes not only give them comfort
but also help them to stay happy colorful and fashionable.
2) In order to retain its customers, the company can provide incentives, discounts or attractive offers
for families, as it manufactures shoes for men, women and kids as well (Odhiambo, 2015).
3) As a part of the customer retention an sales increase strategy, the company can arrange events
like fashion shows where people from every age can participate, and can promote its shoes as
fashion accessories. The winners from the categories like men, women and kids will be awarded
and they will share their stories and experiences of using shoes manufacture by this company
through pictures blogs videos on the website of the company.
Revenue Model:
A sustainable as well as economically and ethically viable pricing strategy will be required for
the revenue as well as profit maximization. For example if the original cost to manufacture shoes
is $160, the product should be sold at $163. Again, in case of selling through online, revenues
can be generated from tying up with other e-commerce companies and letting them show their
advertise on the website of the company ‘Native Shoes’ (Bolos, et al., 2016).
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BUSINESS PRÉCIS
Fulfillment strategies:
As a plan for fulfilling the orders received through the website, first, the customer needs
to sign in place the order along with the information required for delivery. This sales department
will immediately send the information to the delivery team, which will again, took all necessary
steps for the fastest delivery and send the delivery related information to the customer support
team. The customer support team will send the delivery timings and product details to the
customer via e-mail to ensure the fulfillment of the order (Chaudhury, Syed & Agarwal, 2015).
Competitors:
In this case the competitors will be the shoe companies that have ventured into online
sales. Competitors selected for the basis of the analysis are the shoe company or
theshoecompany.ca, Brown Shoes Company or brownsshoes.com, zappos.com and so on.

BUSINESS PRÉCIS
References:
Blery, E. K., & Kakokefalos, G. (2014). Marketing Footwear: A Case Study from Greece.
Research in Business and Management, 1(1), 90-104.
Bolos, C., Idemudia, E. C., Mai, P., Rasinghani, M., & Smith, S. (2016). Conceptual Models on
the effectiveness of e-marketing strategies in engaging consumers. Journal of
International Technology and Information Management, 25(4), 3.
Chaudhury, B. R., Syed, A. A., & Agarwal, R. (2015). Study on the Impact of Marketing Mix on
Export Performance-vis-à-vis the Leather Footwear Exporting SMEs of India. Global
Journal of Enterprise Information System, 7(3).
Odhiambo, V. A. (2015). Effects of Marketing Strategies on the Performance of Retail Stores in
Footwear Sector in Nairobi City County.