E-Commerce Business Strategies: A Comprehensive Analysis

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E - Commerce

Table of Contents
• Introduction
• E-Commerce
• Types of E-commerce Practices
• Theoretical Background
• Disadvantages of E-commerce
• Significance of E-commerce
• Current Event
• Internal and External Environment linkages
• Problems caused by E-commerce for organisations
• Is E-commerce a sustainable business model?
• What are the Impacts of e-commerce on organisations?

Introductio
n
• In the present world of doing
business the use of electronic
commerce is considered as one of
the tool that helps in increasing
the performance of the company.
• It is considered as the alternative
channels that helps the business
to interact with the other
customers in the new market.
• This helps in advancing the
potential in the routine sales of
the organization and also helps in
enhancing the efficiency.

E – Commerce
• E – commerce is an historical term that was used for
the first time in year 1994 where the CD was sold
online with the help of a website Netmarket.
• The global retail E- commerce sales has accounted
for $27trillion.
• This is considered as the commercial transactions
that helps the entrepreneur to achieve the objective of
maximizing the turnover for the company
(Ramcharran, 2013).

5Types of E-
commerce
practices
• There are various types of E-
commerce practice that takes
place in while doing the
business (Zuo et. al. 2013).
• These includes the
• B2B Business to business
(Zhang et. al. 2013)
• B2C business to commerce
(Iglesias et. al. 2012)
• C2C Consumer to consumer
• C2B Consumer to business

6Theoretical background
• This is seen that for the study of the E-
commerce there are various approaches
which includes the following
• Formulation of the barriers to the e-
commerce
• Drivers to the adaption of the e-
commerce
• Application of the technology in the
ecommerce
• Models of the e-commerce
• Marketing segmentation (Falk, &
Hagsten 2015).

Disadvantage of E-commerce
With certain advantages the term E-commerce has little disadvantages
that are related to it. Due to which the functions of the E-commerce can
be impacted among the consumers (Ruti et. al. 2013). These includes:
• Lack of personal touch
• The quality of the product is unsure.
• Late delivery
• Security issues while buying a product online (Mavlanova et. al.
2016).

Significance of E-commerce
• Provides a wide range of products.
• Low cost required for maintenance.
• Transparency is available (Tsai & Cheng, 2012).
• Provides for employment options and the growth of
the business is quicker (Gökmen, 2012).
• Various market segments can be targeted.

Current Event
• Superdry used local e-commerce strategy to make gain an advantage over
its competitors.
• Using mobile applications was its first step into local e-commerce.
• Local e-commerce will provide the customers with faster delivery and a
better customer satisfaction will be achieved.
• By using E-commerce it will be able to target the audience in an more
efficient manner.

10Internal Environment
1. Insufficiency of operational process.
2. Strategy of Local e-commerce.
3. Introduction of Videos on e-commerce
website.
4. Increasing importance of customer
service.
Internal and External environment linkages.
External Environment
1. Feedback from customers.
2. To cut the shipping time and long
wait for delivery.
3. Customer satisfaction.
4. Urgent needs of the customers are
understood.

Problems caused by E-
commerce for
organisationsADD A FOOTER
• The use of e-commerce is
increasing causing physical
stores to close down.
• Giant e-commerce firms are
dominating the sector.
• Too much of competition in
market (llen et. al. 2018).
• Organisations are losing market
share (Savrul et. al. 2014).

Is E-commerce a sustainable business model?
• Helps organisations achieve success quickly.
• Ample amount of reseach and innovation can be still done.
• Investors are highly in e-commerce industries.
• Efficient for the long run in the business market.
• Makes it hard for new comers to rise (Senarathna et. al. 2014).