E-Commerce Analysis of De Montfort University International College

This report conducts an e-commerce analysis of De Montfort University International College (DMUIC). It begins with an executive summary and table of contents, followed by an introduction to DMUIC. A SWOT analysis assesses DMUIC's strengths (research reputation), weaknesses (academic structure), opportunities (faculty, inclusive education), and threats (competition). The report then applies Porter's Five Forces model to evaluate the competitive landscape, including industry competition, potential new entrants, supplier power, customer power, and threat of substitution. The analysis identifies key competitors and market dynamics. Recommendations are provided for DMUIC to leverage its strengths, address weaknesses, and navigate threats, emphasizing market demand and effective business models. The report concludes by summarizing the university's strengths and the importance of the Five Forces model for sustainable growth, along with a comprehensive list of references.

Running Head: E-COMMERCE ANALYSIS: DE MONTFORT UNIVERSITY
INTERNATIONAL COLLEGE
E-Commerce: De Montfort University International College
Name of the Student:
Name of the University:
Author Note:

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E-COMMERCE ANALYSIS: DE MONTFORT UNIVERSITY INTERNATIONAL
COLLEGE
Executive Summary
The study focuses on the e-commerce of De Montfort University International College. The study
provide a clear idea about the SWOT analysis. The study also focuses on the Porter’s Five Forces
as well. This help the university to possess the complete knowledge about the standing in the
industry. Lastly, the study provide recommendation what can be done by the university as well as
provide conclusion which enable the university to grow and sustain in the industry.

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E-COMMERCE ANALYSIS: DE MONTFORT UNIVERSITY INTERNATIONAL
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Table of Contents
Introduction:.........................................................................................................................................3
SWOT Analysis:..................................................................................................................................3
Strength:...........................................................................................................................................3
Weakness:........................................................................................................................................3
Opportunities:..................................................................................................................................3
Threats:............................................................................................................................................4
Porter’s Five Forces.............................................................................................................................4
Recommendation.................................................................................................................................5
Conclusion:..........................................................................................................................................6
References............................................................................................................................................7

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E-COMMERCE ANALYSIS: DE MONTFORT UNIVERSITY INTERNATIONAL
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Introduction:
The De Montfort University Leicester, (DMUIC), is a very reputed and popular university
in the United Kingdoms. There are various courses offered in the university that makes good
outcomes of every year with a good percentage of successful candidates appearing in for the higher
exams. At DMUIC, both undergraduate and the post graduate courses are offered, with academic
modules along with that support English language which are specially designed for international
(non-UK) students (Phadermrod Crowder and Wills 2019).
SWOT Analysis:
Strength:
De Montfort University Leicester (DMU) is recognized nationally and also in the
international level as an institution for performing research works with particular strength in the
areas of societal importance namely, urban living along with creative design as well as older people
and also among many others. Its special excellence lies in the field of research therefore every year
the number of the student enrolled in the university is mainly for the research purposes, hence the
success rate of the research scholars are quite remarkable (Dichter and Vamplew 2017).
Weakness:
The academics and the curriculum base of the University is quite different than the
maximum number of University in UK, hence problems arise on the base of academic success of
the University. There are certain cases in the University which play as a potential weaknesses as the
management of the University in the academics and that of the course structures needs to be revised
(Baume and Popovic 2016).
Opportunities:
There are various opportunities in the University as the number of the faculties is quite
sufficient which helps in the management of the classes and handling of the academics of the

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E-COMMERCE ANALYSIS: DE MONTFORT UNIVERSITY INTERNATIONAL
COLLEGE
students. The students are absolutely included in the diverse inclusive and diverse methods of
education. Inquiry based learning procedures are followed as well, there are special considerations
for students belonging from the indigenous families (Aaltio and Eskelinen 2016).
Threats:
De Montfort University Leicester (DMU) is a University that specializes on educational
backgrounds of several research scholars and also on the University Level based study of the
students. There are a lot of big names in this education industry that are there to always give tough
competition to DMU. This serve as severe competitions to the University, hence the outcome of
the University depends upon the policies and the principles of the University (Elçi 2018).
Porter’s Five Forces
According to Mathooko and Ogutu (2015), Porter’s Five Forces model is usually use by the
organization school colleges to know about the market standing of the organization. This help the
organization to segment the market in such a way which will help the organization to grow in the
market. In the Porter’s Five Forces model there are five points that need to be understand and
analyse properly. The five forces are namely, competition in the industry the organization exists;
potential that are there for the new entrants into the industry; power of the suppliers as well as
power of the customers along with the threat of substitute products that prevails in the market
(Zhao et al. 2016).
In context, of the De Montfort University International College that is there in the Leicester
in the United Kingdom. The college need to analyse as well as identify how to expand their
business and this can be done with the help of the Porter’s Five Forces model that will enable the
college to possess the knowledge about the different aspects of the market and their potential to
grow in the industry. This can only be possible if the college segment according to the porter’s five
forces which will provide a clear idea about the competition along with that potential of new

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E-COMMERCE ANALYSIS: DE MONTFORT UNIVERSITY INTERNATIONAL
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entrance, power of the suppliers as well as suppliers and threat of substitution (Aulton and Taylor
2017).
The main competitors of the De Montfort University International College are mainly
Solent University as it ranks 72, one rank higher than them. The other potential competitors are the
Birkbeck, university of London, as they are just below the DMUIC in the university ranking. There
is a high potential for the entrance of the new college as this industry is increasing gradually with
every passing day so it can be said that there is high potential for the new entrance in the industry
(Ahmed, Ahmed, Shimul and Zuñiga 2015). The power of supplier in this industry is high as there
are more universities who are competing in the industry so there is a high chance that the education
governing body can create a pressure on the university in respect of price reduction or improvement
of the facilities. This is quite natural in this industry as there are huge number of competitors who
are ready to overlap each other. The customers can also create pressure on the university if they do
not want to pay any extra amount to the university for the service they are offering them. Here
customers are the students for the university so it is important for the university to offer an
attractive amount to the customers for their services. Lastly, there is a threat of substitution as in
this industry is open to all businessman so the entry is easy in this industry which increase the
chances of substitution in the industry.
Recommendation
It can be recommended that the De Montfort University International College should focus
on the strength that they possess in the industry and should try to overcome the weaknesses that
possess which will automatically provide an opportunity to them to earn more from the industry as
well as become popular as university. The university have a close look on the threats that are there
in the industry. On the other hand, the university should keep in mind the five forces as that is also
an important aspects to look after. This will help the De Montfort University International College
to grow in the industry and better rank can be achieved as a university. This will automatically

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E-COMMERCE ANALYSIS: DE MONTFORT UNIVERSITY INTERNATIONAL
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increase the student base who are the customers of the university. The university need to look after
the matter carefully which will let them sustain in the market.
De Montfort University International College need to understand the market demand as well
as supply which will automatically help them to capture huge customer who want to join the
college. Therefore, it is important for the university to look into the matter and adopt an effective
business model to improve their rank in the sector so that they can attract more student towards the
university.
Conclusion:
The university is totally facilitated with good amount of faculty as well as the cut off of the
qualifying marks for the students is quiet par to the high school standards, which in turn provides
the University with good and meritorious students. The University needs to focus on the Five
Forces which will automatically help them to grow and sustain successfully in this industry.

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E-COMMERCE ANALYSIS: DE MONTFORT UNIVERSITY INTERNATIONAL
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References
Aaltio, I., and Eskelinen, M. T. (2016). Proceedings of The 11th European Conference on
Innovation and Entrepreneurship 15-16 September 2016.
Ahmed, J. U., Ahmed, K. U., Shimul, M. A. S., and Zuñiga, R. (2015). Managing strategies for
higher education institutions in the UK: An overview. Higher Education for the Future, 2(1), 32-
48.
Aulton, M. E., and Taylor, K. M. (Eds.). (2017). Aulton's Pharmaceutics E-Book: The Design and
Manufacture of Medicines. Elsevier Health Sciences.
Baume, D., and Popovic, C. (Eds.). (2016). Advancing practice in academic development.
Routledge.
Dichter, H. L., and Vamplew, W. (2017). Aspiration and Reflection: Sport Historians on Sport
History. The International Journal of the History of Sport, 34(5-6), 307-308.
Elçi, A. (Ed.). (2018). Handbook of Research on Contemporary Perspectives on Web-Based
Systems. IGI Global.
Mathooko, F.M. and Ogutu, M., 2015. Porter’s five competitive forces framework and other factors
that influence the choice of response strategies adopted by public universities in
Kenya. International Journal of Educational Management, 29(3), pp.334-354.
Phadermrod, B., Crowder, R. M., and Wills, G. B. (2019). Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, 194-203.
Zhao, Z.Y., Zuo, J., Wu, P.H., Yan, H. and Zillante, G., 2016. Competitiveness assessment of the
biomass power generation industry in China: A five forces model study. Renewable Energy, 89,
pp.144-153.