Global E-commerce and Website Localization Strategies

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Questions

1. Based on this article and your experiences, debate the statement: ‘Site
localisation is essential for each country for an e‐commerce offering’.
The concept of site localization is an essential component which is required to consider
while e-commerce offering of each country as localization directly impact on companies
brand and reputation. Each country while offering e-commerce facility is required to
consider for extending company’s business in international market. Site-localization
reflects new approaches to market segmentation and marketing communications which is
essential to consider by country for conducting their e-commerce offering in global
market such as Europe considers its localization as US market impact Europe e-
commerce offering and business opportunities along with influence on Europe company’s
geographic market and seeking expanding opportunities for business expansion through
considering globalisation perspective.
2. Based on this article and your experiences, debate the statement: ‘Site
localisation is essential for each country for an e‐commerce offering to
be successful in that country.’
Site localisation is considered as an essential component for each country for further
conducting e-commerce offering to be successful in country as site-localization leads to
successful e-commerce offering of country such as Europe as it enables the country to
understand the factors of e-commerce such as language preferences, nationality, global
brand recognition and foreign currency payment options. Moreover, site-localization
undertaken in consideration by country further supports successful e-commerce offering
of country as it enables business organization of that country to broaden geographic reach
along with level of understanding of consumer needs as required just as Europe and US
undertaken in consideration for categorise consumer on a board scale in their e-commerce
offering.
3. Without development of the World Wide Web by Tim Berners-Lee, the
Internet is unlikely to have become a commercial medium. Discuss.

The statement is relevant as the without the development of world wide web the concept
of internet would be not be able to efficiently act the role of commercial medium for
various business organization as the whole works commercial such as exchange of
information, interchange of money and other payment schemes are carried out through
world wide web. Moreover, world wide web also consist the ability to ensure business
organization confidentiality, message integrity, non-repudiation and authentication along
with security assurance on web in reference with concept of commercial medium which
further support the statement of world wide web importance for internet to become a
well-developed commercial medium for various business organization.
4. In the future the distinction between intranets, extranets and the
intranet for marketing purposes likely to disappear. Discuss.
The statement is appropriate in terms of future as intranets, extranets and the intranet for
marketing purposes likely to disappear as intranets, extranets and intranet for marketing
purpose is currently being replaced by the term of internet in the globalization aspect as
internet consist the features and characteristics of both intranets and extranets in reference
for marketing purpose by business organization. Moreover, internet is also more simple
term in contrast to intranets and extranet which supports the concept of future distinction
of intranets and extranets in marketing purpose.