E-commerce Marketing and Advertising: Current Trends and Analysis

This report examines the evolving landscape of e-commerce marketing and advertising. It analyzes the shift from traditional marketing to digital strategies, emphasizing the importance of social media and online tools in reaching customers. The report highlights the impact of Web 2.0 and e-commerce platforms in attracting customers and facilitating two-way communication. It also discusses the influence of online marketing on customer behavior, including price comparisons and the role of customer reviews. The report references key articles that explore these topics, providing insights into current trends and the effectiveness of various marketing approaches. The report also emphasizes the advantages of online marketing for both businesses and consumers, highlighting the importance of adapting to the changing marketing environment.

E commerce marketing and advertising:
Article 1:
There are new rules that have been firmed for marketing. This is because of the introduction of
ecommerce market. The social media sites and the other tools are used by the companies these
days to market their products. This is because this is the cheapest and easiest way to market the
service and the products. As far as the old rules of marketing and advertising are concerned, it
has been analysed that the marketing is done in limited period of time to the limited role with the
limited resources. The only way that was with the companies was to see the media or the
television to reach the customers. As discussed now the rules have changed. The companies can
easily use the social media and other online tools to reach the customers in lager masses. Now
the advertising and marketing has become the two way communication and the customers can
interact with the companies easily.
References:
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video,
mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John
Wiley & Sons.
Article 2:
Web 2.0 and e commerce are used as the most essential marketing tools by the companies these
days. These tools help the companies to have large reach to the market and also helps in attract
more and more customers. There are direct social media tools such as Facebook, instagram etc.
that are being used by the companies to advertise their products and pinch the sales. The
companies ping the customers with the pop up again and again. There is so much potential in the
e commerce tools to attract the customers. This because they are more fascination for the
customers and these websites and social tools helps increasing the curiosity amongst the
customers to buy things. The businesses or the companies portray the products online in such
manner so that the customers get attracted towards it. Web 2.0 and e commerce are the
revolutionary elements that have changed the world of marketing and advertising for the
companies.

References:
Mata, F.J. and Quesada, A., 2014. Web 2.0, social networks and e-commerce as marketing
tools. Journal of theoretical and applied electronic commerce research, 9(1), pp.56-69.
Article 3:
Online marketing has great impact on the customers and the market. This is because it has
changed the way in which the customers are being approached. It has become the two way
method to communicate. The companies have the chat options other websites through which they
can chat directly with the customers and get their complaints and feedbacks.it has been analysed
that customers now a days are very smart. They also make use of these online portals to compare
the prices of different products on different sites. Thus make an intelligent purchase by
comparing the reviews of the other customers. This type of online marketing has provided
benefits the companies as well as to the customers.
References:
Riasi, A. and Pourmiri, S., 2015. Effects of online marketing on Iranian ecotourism industry:
Economic, sociological, and cultural aspects. Management Science Letters, 5(10), pp.915-926.