Developing E-business Capabilities from Scratch: A Case Study

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COURSEWORK SPECIFICATION
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Table of Contents
COURSEWORK SPECIFICATION...............................................................................................1
INTRODUCTION..............................................................................................................................4
B2B (Business to Business)...............................................................................................................4
B2C (Business to Consumer)............................................................................................................4
C2B (Consumer to Business)............................................................................................................4
C2C (Consumer To Consumer).......................................................................................................4
Migration plan to develop e-business capability from scratch....................................................6
Plan of Migration...............................................................................................................................6
Impacts of migration on the organization......................................................................................6
Changes in the infrastructure..........................................................................................................7
Benefits of Migration into E-commerce Business..........................................................................8
Risks associated with Migration....................................................................................................10
Conclusion........................................................................................................................................12
REFERENCES.................................................................................................................................13
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INTRODUCTION
Electronic commerce is also known as E-commerce is nothing but the business over the internet
which involves the same process of Buying and selling as buying the product and selling the
product from the physical store. It allows a variety of options to trade whether it is clothes,food,
grocery items and so on over the internet and many more are still emerging.The major factor
because of which it is growing immensely all over the world is because it saves a lot of time for
the customer they don’t have to go to buy the things they require instead they can just sit at home
and order those things with the help of their phone.
Types of E-commerce Businesses
1. B2B (Business to Business)
2. B2C (Business to Consumer)
3. C2B (Consumer to Business)
4. C2C (Consumer To Consumer)
Diagram 1: Types of E-commerce Business
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TYPES OF E-Commerce
C2B
C2C
B2C
B2B

1. B2B (Business to Business)
In this type when the buying of the product and selling of the product as well as transferring of
information and services happen between the businesses only. This kind of e-commerce generally
took place among the businesses.
2. B2C (Business to Consumer)
It involves buying and selling goods directly to the consumer. Day by day this B2C has emerged
so well that now several businesses on the internet came into existence. One such example is
Amazon.
3. C2B (Consumer to Business)
In this type, the consumers make the products on their own and sell with the help of businesses.
They also provide their services to businesses.
4. C2C (Consumer To Consumer)
Here in this type of business buying and selling are happening among the consumers only.
Consumers exchange goods and services with each other.
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Migration plan to develop e-business capability from scratch
E-business is the business on the internet with the advancement of Internet users all over the
world along with the growing interest of people in buying products on the internet. The demand
for e-business increases. The e-commerce is gaining a lot of popularity as it not only helpful in
trading the products but also helps in building the relationship among customers, businesses and
suppliers.
Now, let just take an example of a firm of clothing which was recently open who offers services
such as buying and selling of clothes and exchanging of clothes, initially the firm sell its clothes
in the local market but with the passing year the firm has grown to a big firm having more than 10
branches in big towns of the countries. As the firm has grown so big there is a need to maintain
each of the offices of the different countries along with its employees which is quite difficult as to
handle so many things and that too from a distance causes a lot of problem in terms of poor
interactions among the employee, customers, management along with firms that are contributing,
which directly affects the customers of the firm as they are losing trust on the firm and also the
financial losses increases. To deal with this situation which is going out of hand firm is seeking
help from the consultancy firm in order to get some suggestion to get rid of this condition.
The firm of consultancy thoroughly analysed the situation of the firm and reach to the conclusion
that this condition of the firm occurs only because of the lack of conversation between the
customers and suppliers of the different branches and suggest that the firm should go online by
establishing the e-business over the internet in which they can sell their products over the internet
without taking care of the stores in specific country.
Plan of Migration
The firm has decided to move into the digital platform where they can display all their products
on the E-commerce application for which they have to find the requirements specification in order
to migrate from the physical store to online business.
Impacts of migration on the organization
When an organization migrates from the domain definitely it will be affected by several factors
such as its employees get affected, its source of accessing information will affect, its process of
implementation will change, it also impacts its finance and so on.
When the whole varieties of products display online it becomes easy to view any products of any
variety in just a click instead of any individual showing the required products individually. This
will impact the performance of the firm widely as now everything is available in just one click
less time will be required to show these items instead of doing the same thing manually.
Also, while migrating into online the proper software is required for displaying the products that
also need expert guidance as displaying the products online needs proper advertisement and
security. This, in turn, affects the structure of the organization which leads to a restructuring of
the organization.
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Therefore, migrations completely affect the firm as the working of both domains is different.
While displaying the products online the efficiency of viewing the wide range of products
increases as it is quite easy to display products in just one click rather than displaying them
manually. Hence, it is proved that the organization gets widely affected by the process of
migration.
Changes in the infrastructure
As the firm is changing from offline to online there are lots of changes occurs in the infrastructure
of the business, as there is no need to set up a store which further needs no maintenance in future
which directly saves the money and the time which is being used in the store if it is present
physically.
When the e-commerce site is built it is very convenient to display the products along with their
variations to the customers, they just have to click the button to view. The customers can also use
the following services such as exchange the defective products, can also request for refund if they
didn’t like the products. This is how the infrastructure can be affected as now for the e-commerce
business completely different infrastructure is needed.
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Benefits of Migration into E-commerce Business
As the user of internet is growing day by day there is a huge popularity of e-commerce business
which also provides following benefits.
1. Convenient and easy to use
2. Attract more customers
3. Open 24*7
4. Products availability
5. Competition
6. Scalability
7. Brand Awareness
1. Convenient and easy to use
Using an e-commerce website is very easy as customers can search for the products they want at
any time of the hour by just looking for the product and order them .E-commerce business is one
of the most used option for buying online because of its availability and the easy usages.Also, it is
quite user friendly and the users can quickly find the products whatever they want to buy, because
of this easiness and convenient nature of this business makes it the world largest demanded
business. This ability of e-commerce facilitates the customers to buy the products easily.
2. Attract more customers
As the products available in e-commerce businesses are online, it is quite easy to attract the
customers by displaying the products in different sites in order to tempt them for the products so
that they can buy .This will definitely attracts larger audiences also nowadays people are very
frequent user of the internet they kept on searching different-different information of their interest
this will helps the business to advertise their products among the people all across the world. In
case of physical retail a lot of prep is required in terms of advertising the product and making
new contacts in order to sell them but no such things are necessary in online businesses.
3. Open 24*7
This is also one of the reason why migrating into e-business is growing, earlier when there were
physical retail stores present in the local market have their limitations like they cannot remain
open for 24*7 this problem of the store is overcome by the e-business as now people can shop at
any hour of the day. This will increase the income of the stores as there is no boundation of the
time they can shop anywhere at any time. This is the advantage of migrating into an e-commerce
business. This availability of business leads to many changes in the retail market.
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4. Products availability
The main reason of the advancement of the e-commerce businesses is that its ability to provide
different range and variety of products at one place. People can find anything they need in just
one click yes this level of facility who doesn’t want where everything they need is just a click
away. This feature of availability of products is the need of the hour where people are so
engrossed in work they hardly find any time to go to the market and buy the things whereas in
online shopping they can get whatever they want by just searching and typing the name of the
items they want to buy.
5. Competition
Whenever new thing is budding in the market its competitors are always there. In this competitive
world where it is very difficult to fight against competition due to increase in the competition as
every now and then new things are coming and becoming the trends it is very difficult to handle
them as they offer heavy discount in order to gain the attention of the customers their competitors
also start giving discount to match up to their level and gain profits. Migration into online
business tends to increase this competition even more. At some point it is good to have
competition because it allows one to upgrade themselves.
6. Scalability
Scalability can be compare with the flexibility as it allows the business to evolve and change with
the demand growing in the market .It is because of this feature the businesses is becoming popular
among the people as it is constantly force the business to invent schemes and sales in order to
tempt the customers so that they can have profits .Scalability definitely leads to profit in this
sector of market as it is giving the businesses the opportunity to rise and shine. This functionality
often works as a magic as it attracts lots of customers in buying the products online.
7. Brand Awareness
When buying things from the local market the customers have limited choices in brands of the
products as the retailer only provide limited options but this is not the case with the businesses
that are online they have zillions of brands available and that too in different ranges which allows
the customers to have their hands on these millions of brands with the discount. Today everybody
prefers to wear or use good quality products nobody wants to have low quality products which
lasts for a week. E-businesses help to aware people about the different brands available in the
market and that too at the reasonable price.
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Risks associated with Migration
As it is the fact that nothing is perfect everything in this world has both the positive side and the
negative side .In this section risks associated with migration of businesses to another domain is
consider
These are some of the risks in migration
1. Online Security
2. Reliability of system
3. Issues in privacy
4. Disputes of customers
5. Return products issues
6. Fraud credit cards
1. Online Security
Security issues are major when dealing with the online businesses as there are various threats
available out there that are ready to attack the sites of the businesses. The risks of being affected
by the viruses over the net are quite large as several attackers are ready to hack the sites and
mislead the viewers by directing them to these virus affected websites.Therefore.online security is
must be there to protect these sites .
2. Reliability of system
As the e-commerce system is quite secure but still there are some bugs which are associated with
the ecommerce plug-in which will affect the sites to a large extent. There are also some errors
associated with the payment system which are done online. With all these errors and bugs there
are also chances of crashing of Internet service provider. This will affect the reliability of the
system to large extent.
3. Issues in privacy
When migrating into online businesses there are always chances of users privacy getting
affected .On the internet there are people who are always looking for the opportunities to do
malicious activities by snatching the privacy of another user in that way the person with the
intension of doing malicious work will be safe and all blame will be on the one who is innocent
and unaware about all this.
4. Disputes of customers
When customers buy things online there are chances of no direct communication between the
company and the customer, this will create trust issues between the customer and the company.
When they buy things from the retail shop if any issue occurs they can solve it then and there but
in case of online they have to do a lot of steps and then their query will be addressed as a result
the customers lose patience.
5. Return products issues
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This is also one of the risks associated when switching from one domain to another as in case of
physical store the customer can replace the bought product any time they want but when they
apply for online replacement of products there is no direct communication between the customer
and the retailer.
6. Fraud Credit Cards
There are also chances of credit cards being stolen and that card being used by some other
individual to make online payment or there are chances that hackers will stole the credit card and
use it from someone else account this will create a major problem for that person who are not
even aware about it.
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Conclusion
The above report tells the importance of e-commerce business along with the definition to
describe the e-commerce and its types along with benefits and risks involved with businesses. The
migration process is quite cumbersome that requires a lot of things which include infrastructure,
software and the environment free from viruses and all. Once the migration is done it is quite easy
for the organization to display products that further help in saving time and efforts of the
individual. The migration process actually benefits the organization in several ways.
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