E-Commerce Platform Selection: A Comprehensive Guide

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For choosing an E commerce platform some aspects should always be kept in mind such as Scalability
and Security. Security is the main reason that hinders the growth of e-commerce group. The technology
requires facilitating the flexibility to E-Commerce group. Integration goes beyond to safeguard
compatibility with numerous applications inside an industry. Mobility includes responsive design,
dedicated mobile sites. Reporting and Analysis that delivers key insights and social integration needs to
be considering in order forming a responsive E- Commerce website.
A powerful E-Commerce presence can be built by considering some steps such as:
1. Maximizing Customers experience
2. By establishing brand identity
3. By building trust
4. Enable a simple search ability
5. Mobile friendly
6. By optimizing checkout process
Choosing an appropriate e-commerce merchant server software should contains some questions to kept
in mind such as how simple is to set the software and use it, if the software is designed for business
needs that matches, does the software will help in making profits, does it involves lot of maintenance,
can a physical store can be integrated with that software, security measures, total costing including
maintenance, types of services and support provided by that software and last but not least if it can
restore data immediately during data backup.
Some factors such as customer centric that includes smooth user experience such as minimum clicks,
sign up etc. And design, Mobile App performance, app interactivity such as mobile advertisements are
great way to yield positive response. Mobile application testing to test security, battery consumption,
stress, performance etc.App discovery on Google search or App store are the factors that can never be
neglected while developing mobile applications
There are some free tools that helps in maintaining performance of website such as Google Analytics,
Web site Grader by HubSpot, SEO Sorcerer, SEO- Browser.com, Google developer, Sitemapdoc.com
SERP Rank tool, Google Keyword Tool.
References
Laudon, K.C. and Traver, C.G., 2018. E-commerce 2017.
Balasubramanian, C.S., Sherwin, F.S. and Baird, C., CardinalCommerce Corp, 2018. Application Server
and/or Method for Supporting Mobile Electronic Commerce. U.S. Patent Application 16/057,980.

Cristobal-Fransi, E., Daries-Ramon, N., Mariné-Roig, E. and Martín-Fuentes, E., 2017. Implementation of
Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski
resorts. Spanish Journal of Marketing-ESIC, 21(2), pp.117-130.