Data Analysis and Research Methodology in eCommerce Context

This document outlines the research methodology employed for an eCommerce study. It focuses on primary data collection through surveys, utilizing questionnaires distributed to participants. The data analysis involves statistical analysis using SPSS to ensure accuracy. A descriptive research design is implemented to characterize the study population. The deductive approach is chosen to formulate research hypotheses based on existing theory and analyze data quantitatively. The methodology includes ANOVA tests to assess result significance and correlation and regression to present data analysis results. Challenges such as the impact of percentage error are also discussed. The document also includes a reference list of supporting materials.