UUIS8100: E-commerce Business Strategy Report for New Zealand Company

This report details an e-commerce business strategy for a New Zealand organization. It begins with a letter of transmittal and executive summary, then delves into disintermediation impact analysis, examining how online platforms affect traditional business models. The report explores the e-commerce business model, specifically focusing on the business-to-consumer (B2C) approach, revenue models (including loss, helping gifts, and subscriptions), and competitive advantages. It analyzes clickstream behavior to understand user interaction on a website. The report concludes with recommendations and includes references, aiming to provide a comprehensive understanding of e-commerce strategies and their implementation. The assignment also involved setting up a Joomla! website, designing its layout, and creating content for key pages such as Home, About Us, Products & Services, Company Policies, and Contact. The website's menu and links were also assessed for relevance and functionality.

Running head: E-commerce business strategy
E-commerce business strategy
Name of the Student
Name of the University
Author note

1E-commerce business strategy
Letter of Transmittal
Date (9-8-2019)
Manager
Organization ()
Subject: Designing of the business website
Dear Sir,
This is the assignment of the business website of your company as requested by you. The
assignment has been finished by the knowledge that we have gathered for doing this task. We are
very thankful to those persons who are helping us a lot for developing this website. We would be
happy if you go through the report and we are prepared to give you any kind of the answers
related to this website. We are trying our best to meet all the requirements in the website. We
believe that our effort will be beneficial for you and also for your organization. In this scenario,
it will be very much helpful for you. If you need any kind of help, please feel free to contact with
us.
Thanking you,
Yours faithfully,
(NAME)

2E-commerce business strategy
Executive Summary
This report discusses regarding the online business strategy of an organization in New Zeeland.
This report also discusses regarding the fulfillment of the customer needs of a particular business
portal. This report also discusses regarding the revenue model and the advantage of the
competitive model related to the e-business strategy. It also discusses regarding the strategy
developed for the capturing the market and also the development of that particular organization.

3E-commerce business strategy
Table of Contents
Introduction......................................................................................................................................4
Disintermediation Impact Analysis.................................................................................................4
E-commerce business model...........................................................................................................6
Clickstream Behavior....................................................................................................................11
Conclusion.....................................................................................................................................13
Recommendation...........................................................................................................................14
References......................................................................................................................................15

4E-commerce business strategy
Introduction
E-commerce means purchasing and selling the product through the electronic medium
(Akter and Wamba 2016). It includes the android application and different kinds of the website
related to this purpose.
The business strategy of an E-commerce system includes the procedure of improving the
business of the organization and also the improvement of the rank in the market.
This report discusses regarding the online business strategy of an organization situated at
New Zeeland (Almunawar, Anshari and Susanto 2013). This report also discusses regarding the
revenue model, advantages of the competitive model in the online business. This also discusses
regarding the structure of the organization and also the market strategy related to the online
business model (Bo 2013). This report also discusses regarding the click stream behavior of that
particular web application. This report concludes regarding the importance of the e-commerce
application in current scenario.
Disintermediation Impact Analysis
The disintermediation Impact analysis will depend totally on the features of the products.
It can be taken into the consideration (Chen and Su 2013). It includes the less complexity of the
standard of the product. The goods that can be sold is greatly consist of the all the available
products. This web portal is using the disintermediation. It is the main pillar for the successful
business organization (Chiejina and Olamide 2014). It is published in the supply chain, industry
related to the publishing and also the supply chain. There are set of the products that can be sent
electronically to the consumer (DeFranco, Morosan and Hua 2017). This web portal can be

5E-commerce business strategy
disinterred mediate by the other online travel web sites. This is done so that the customer can get
the correct price for that particular tour (Elhaj and Barakeh 2015). For this reason the cost of the
tour can decrease. The elimination of the intermediary has two advantages. There is no service
that is demanded by the intermediary (Hailong 2013). The service will be produced by the
company. Due to the opportunistic behavior of the company the principal is very much
confronted with the cost of the intermediary agency (Ho 2014). This can be caused by the
problem of the information that related to the website. It includes also the moral hazards,
intentions which are hidden, the information of the hidden matters (Huang and Van Mieghem
2014). Moral hazards means that an agent of the intermediary company is received the pre-
defined compensation to a specific nature of the state. If the probability of the website is not free
from the activity of the intermediary agent, then there will be a problem of the compensation of
the agent (Kaptein and Parvinen 2015). The correct solution of this problem is to specify the
compensation related to the agent. This is not the pre-defined element which is contractual
(Martin et al. 2014). The adverse selection means the different group can select the different
probabilities of the product. Any specified compensation related to the specified to the specific
state can be conditioned into the mindset of the agent (Martin et al. 2014). The agents are
informed regarding the types. These characteristics can be very costly for the principal. The issue
related to the adverse selection can in the area of the tourism market with the asymmetric
information (Pai et al. 2014). They can consider the contract of the high and low risk tasks that
is based on the two groups of the two groups. They should not take this kind of the contract. It
may happen that there may be equilibrium in the area of the asymmetric information (Raphaeli et
al. 2014). The screening model of the contract may differentiate the contract for the high and low
risk tasks. The problem of the hidden intention indicates the scenario where the expected profit

6E-commerce business strategy
for the principal totally depends on the intention of the agent. The establish of the principal agent
can absorb the costs of the principal amount. The investment of the customer is expected to be
beneficial if the relation related to the principal agent sustains a minimum amount of the time.
The cannot assure the principal of the investment. It is not the intention of the agent to carry the
risk that can be associated with the investment (Scholz 2016). The arrangement related to the
contract for resolving the problem that is related to the exchange of the hostage by some
mutually specific investment. The most obvious procedure for the reduction of the cost by
abolishing the agent (Shahrak and Mohammadi 2014). This is said that the authority of the
company can do the task by them. This can be implied that the authority should perform the task
by them. It results the reduction of the cost by keeping the compensation. The authority will not
get any kind of the incentives (Siddiqui and Aljahdali 2013). For each of the service the effect of
the diffusion of the e-commerce on the production. In the markets that can be characterized by
the surprising arrival of the booking orders with the uncertainty that is related to the possibility
of the booking at a pre-defined amount of time (Sılahtaroğlu and Dönertaşli 2015). Each and
every customer has to wait until the booking order is reached to the company. It is the pre-
determined area of the business. In this case the customer can meet the pre-defined posts. There
are some social factors that can increase the potential of the partner of the company. The
reduction of the uncertainty is comes at the affordable price (Standing, Tang-Taye and Boyer
2014). The organized market can take place at the specific points of the time. It is in that
condition that some customers can assumed the role of the company in this particular business. It
also provides the service that can be provided immediately for the other participants at the same
type of the business. The company also provides the price in that the customer is willing for
booking (Su and Chen 2015). The price will irrespective of the own consumption on the demand

7E-commerce business strategy
of the consumers. The company always quotes a price at which the customer can book. The
market marker cans always the imbalances of the order placed by the market maker. It increase
the transparency of the business and provides the insurance against some kind of the fluctuations.
E-commerce business model
In this kind of the web application the business model that is used is business to
consumer model. It refers to the process of the selling of the products and provides the services
to the end consumer. Many of the companies that can sell the products to the consumer. That is
why it is called the B2C companies (Standing, Tang-Taye and Boyer 2014). It is mainly refers to
the different kinds of the online business system. The increase in the Internet can create a new
business to consumer model (Sılahtaroğlu and Dönertaşli 2015).If the companies are not able to
create the value then it is not correct for the growth of the company. If the company has the
similar kind of the business then it will strive the creation of the same customer for the
experience regardless of the location. The company can only make the advantage to the
customers because they will almost follow up this process (Siddiqui and Aljahdali 2013). The
company can participate in the NAICS code of the 322. But it will not accustom to the customer
how the company is working. The important point is that the reason for the listening to the
company by the consumers (Shahrak and Mohammadi 2014). It is also very noticeable that the
values proposition also the great factor increasing the effectiveness.
There are five factors that is related to the revenue model of the consumer.
 Loss: A technique that is used by this company to give something in the free of cost and
also provides the less hassle when they want to migrate into another.

8E-commerce business strategy
 Helping gifts: The Company provides the drinks to the consumers. This can increase the
status of the customers in the society (Scholz 2016). It will also increase the satisfaction
of the consumer.
 Platform for making the match: When the two parties are matched, then the value of
the service provided by the company will increase and the party may pay for this matter.
 Subscription: It is a kind of the facility that the company can sell to the customers within
a specified number of the timeframe.
 Fractional ownership: When the consumers are not able to pay then the company gives
the permission to purchase the order jointly. The customer does this for getting the
discount offer.
The competitive advantage is the goal of the strategy of thee B2C. It means that the
company provides a good solution to a pre-defined problem than the other companies (Raphaeli
et al. 2014). The company can gives this solution in less amount of the price. It is the concept
related to the marketing. The company can reach to the competitive advantage when it gets the
profit. It can skid the average profit of this company. The company can provide the service for
the fewer amounts of the prices and it is available as the cheap to the consumer (Pai et al. 2014).
It can take the strategies for getting the advantages of the cost by using the leadership related to
the price. This means that the company produces the product at the cost having the fewer prices.
It has four characteristics of the competitive advantages:
 Significance: If the customer suggests some improvement then the company finds
it very important. It is very vital for finding out the priorities related to the
customer (Martin, Brito and Fetzer 2014). It is used to make sure the works that is
related to some topic that is helpful for the customer. The company can improve

9E-commerce business strategy
the special service with the advice of the priorities that is related to the customer
(Kaptein and Parvinen 2015). It can lead to the wrong conception that the
customer needs to work for providing the better service.
 Ability to defense: A competitive advantage can be defended and also sustained
for confirming that it cannot be taken by the competitors (Huang and Van
Mieghem 2014). This can achieve by using the different kinds of the methods
such as concealment, deterrence, and blockade.
 To get the profit: There is no meaning to give the services which can be
outperformed on the market (Ho 2014). At the end of the day, it has no sense for
the customer in aspect of the finance.
There are fourteen strategies that can be implemented for the e-commerce
development strategies.
 Optimizing the search for the sites: Search engine optimization is the
important part of the company. The company wants to sure that the website
and also the separate pages of the website are totally optimized for some
accurate keywords (Hailong 2013). The research related to the keyword can
help a lot regarding this matter.
 Inclusion of the reviews on separate pages: According to one survey, eighty
four percent customers have the trust on the online reviews (Elhaj and
Barakeh 2015). There are huge numbers of the plugins for making it very easy
for uploading the reviews of the customer.
 Use of the content marketing: Content marketing is free of cost if the
company can do this by themselves. The company will hire some content

10E-commerce business strategy
marketers for developing the business strategy for the strategy (DeFranco,
Morosan and Hua 2017). If the company wants to promote new procedure of
the business then the company will post regarding the different kinds of the
new business processes.
 Guest for the post: The Company can enlarge their policies for the
publications and the blogs for keeping the content in front of the new type of
the customers (Chiejina and Olamide 2014). The company receives a few
numbers of keys back to the website.
 Marketing on the social media: The marketing in the social media is free. It
is an outstanding procedure for building the relation among the customers
(Chen and Su 2013). It can also be very helpful for the connection with the
users. Recommendation on the Facebook can enhance the business of the
company. The company is focusing on the three major types of the social
media websites that includes Instragram, Facebook and also Pinterest (Bo
2013). The company is tightly focusing on the relationships with the
customers that can be exclusive and the endless promotion for the services.
 Attachments of the influencers for working with the company: Making of
the influencer does not have the cost of the leg and the arm. It depends totally
on the influencers of the company (Almunawar, Anshari and Susanto 2013).
Micro-influencers are very effective foe the company. They have only the
twelve thousand followers among the many followers of the company. The
company can believe more on the micro-influencers (Akter and Wamba

11E-commerce business strategy
2016). It can be used as an investment if the company has the effective
audience.
 Beginning of the email marketing: It is an important part of the e-
commerce. It is very effective for enhancing the business. The company has
the excellent UI and the excellent copywriting. The company can be able
deliver the services (Almunawar, Anshari and Susanto 2013). The company
announces the services and also the other discount offers by using the email.
The company can include the personalization to the emails that is send to the
customers (Bo 2013). The company adds the name of the customers in the
line of the subject that can automatically recommendations that are very
friendly to the customers on the basis of the previous purchase with the list of
clustered of the email (Chen and Su 2013). The automated email can have
the rate that is higher than the seventy five percent.
 Use of the Google Ad words: With the use of the Google ad words the target
of the company becomes very specific. It shows the relevant number of the
searches that is very effective in nature (Chiejina and Olamide 2014). The ads
are displayed on the top of the result of the searches. It also increases the
search of the company.
 Advertisement of the Instragram and Facebook: Advertisements related to
the Company services are displayed in the Facebook and also the Instragram.
These advertisements have the different working mechanism (DeFranco,
Morosan and Hua 2017). The company targets the users that is based on the
different factors includes location, age and interest for introducing the