COIT20250: E-Business Systems - Website Design Reflection Report

This report provides a comprehensive reflection on the process of designing an e-commerce website. The author faced challenges related to web CMS setup, template selection, and compatibility issues. The report details the resources used, including computer hardware, software, operating systems, human resources, and the internet. It also includes an executive summary outlining the target audience (women and men), mission to provide clothing for all styles, and intended market space (online). The document covers various aspects of e-business, including strategic analysis, e-business models (B2B, B2C, C2C, C2B), and marketing strategies such as content marketing, social media marketing, email marketing, and search engine optimization. The report further explores e-business infrastructure, payment systems, and legal and security issues. The document is a valuable resource for anyone interested in e-commerce website development and marketing.

Webpage Design
Name:
Institutional affiliation:

Reflection
Wix website prototype: https://globesmith2017.wixsite.com/website
Reflection
During the website design process, there were so many challenges faced, and sometimes these
challenges lacked quick solutions. In particular, there were four significant challenges faced.
The first challenge faced was setting up a web CMS. Some of the web CMS needs a powerful
internet connection, which means that if there is no connection, the website may not work as
expected. The second challenge was based on the choice of a best template. Based on the fact
that the site is an e-Commerce website, a functional and attractive model must be used. Most
templates are on sale and getting a suitable free template that we could manipulate was not easy.
The template selection also requires a skill that not everyone poses, and for users to get to
manipulate it properly, detailed research was necessary. Another challenge is the compatibility.
Any template used in the content management platform must be compatible with the system we
are running. This means that we had to streamline the software to match the model that we are
using.
In most cases, design teams are trained to solve problems as their design vehicles, and
unfortunately, most of the designers use the mind-reading technique. Therefore, figuring out
what particular designers wanted when they were designing the template was not a very easy
task. This leads to proper decision making in designs. The team member needed to be guided to
produce a quality website that was required.
Resources used to design a website:

Computer: designing a website requires us to have a fast-moving internet that facilitates our
research and provides fast execution. The second resource is the software. The software offers a
platform for developers. For this particular website, we needed to come up with good software
that is compatible with the platform that is useful. An Operating system is a necessary factor to
consider as a resource on any website. For this website, we used a window operating system. The
window is preferable since it gives the best outlook, and it is easy to use because it is the fast and
secure operating system. Additionally, windows provide graphics that are suitable for the
website. Without the use of windows, it can be tough to navigate the website without proper
graphics.
Human resources are equally important factors: To design a good website, one must have
technical knowledge of what to do. Manipulating the web template is not a very easy task, and it
needs us to have a skill and human resources to achieve. The final resource that is also very
important in our work is the internet. The internet is required to research the website we are
developing. Every time we encountered a challenge, we use the internet to solve any problem.
Therefore it makes an essential resource for this particular website. Finally, a fast computer is
another resource that is very useful in any web design. One must have a laptop with an excellent
process to be able to execute the web pages.

Report
Executive summary
This e-commerce report covers a wide range of activities, including detailed coverage of the
website. It identifies the lifecycle and several stages that have been covered during the
development. Our target audience is women and men. Our primary focus is towards the clothing
demands of our customers which includes any preference a woman may desire. Our approach
towards online activities will continually be enhanced as the niche of the online product
continues to expand.
Table of Contents
Reflection....................................................................................................................................................2
Report..........................................................................................................................................................3
Executive summery.................................................................................................................................3
Introduction:................................................................................................................................................5
Mission....................................................................................................................................................5
Target audience.......................................................................................................................................6
Intended market space.............................................................................................................................6
Strategic analysis.....................................................................................................................................6
Ecommerce presence map.......................................................................................................................7
E-Business models......................................................................................................................................8
B2B (Business to Business).....................................................................................................................8
B2C: Business to Consumer Ecommerce................................................................................................8
C2C Ecommerce......................................................................................................................................8
C2B: Consumer to Business Ecommerce................................................................................................9
Government / Public Administration Ecommerce...................................................................................9
E-business marketing...................................................................................................................................9
Producing original content.......................................................................................................................9
Content Marketing.................................................................................................................................10
Social Media Marketing......................................................................................................................10
Email Marketing....................................................................................................................................12

...............................................................................................................................................................12
Search Engine Optimization..................................................................................................................12
Optimize Your Marketing Efforts for Mobile Devices..........................................................................13
E-business infrastructure...........................................................................................................................13
E-business payment system(s),..................................................................................................................14
E-check..................................................................................................................................................15
The E-cash.............................................................................................................................................15
E-business legal, security, privacy, and other issues..................................................................................15
Incorporation Problem...........................................................................................................................15
Copyright Protection Issue....................................................................................................................16
Conclusion.................................................................................................................................................17
References.........................................................................................................................................17

Introduction:
Electronic commerce is a process that involves doing business through the use of a computer.
The primary goal of this website is to sell clothes online. This online system helps in buying
goods, products and having a list of choices. Apart from just buying goods, the website sells the
company since people interact with the website directly. The site has a shopping vehicle which
is useful for anyone who does not want to go to the shop physically. This is an essential feature
used on the website. Web development is a process that involves so many stages. For this
website, the developer used Wix which is a contentment management system. This allows
the users to manage content and the database of the website. Our target audience is women
and men. Our primary focus is towards the clothing demands of our customers which includes
any preference a woman may desire. Our approach towards online activities will not reduce as
long as everybody is going towards online products as the niche continues to expand.
Mission
The mission of the E-business is to present our customers with designs, styles, and clothing that
promote any outdoor or office dress code. Our business understands the importance of culture
and trending fashions.
We offer an accessible web platform that will not only serve as a shopping site but also as an
entertainment center for our customers. We are focused on publishing advertisements in
traditional media, such as magazines, which will allow us to offer an excellent relationship and
facilitate quality manufacture of the clothing we sell to our customers. We offer various designs
that compliment both functional wear and sheer beauty. We are geared towards creating a cost-
effective system with our clients and promoting a third party customer-oriented operation.

Target audience
Our target audience is women and men. As the first engagement, we are going to target women
since we understand that women and fashion are inseparable. We are going to offer outdoor
clothing for every taste. Our primary focus is on the clothing demands of our customers, which
includes any preference a woman may desire.
Intended market space
Our intended market space is online. From developing this website, we notice that online
businesses are doing outstandingly well since most people are now familiar with online
platforms and appreciate the present. Our approach towards online activities will not reduce as
long as everybody is going towards online products as the niche continues to expand.
Strategic analysis
Strategic analysis is defined as a vital tool that is used to assess the resources and capabilities of
external marketing of a company, be it an online business or a physical company. Strategic
analysis tools assess the strengths, weaknesses, opportunities, and brand recognition. Many
marketing managers use this technique in spite of the levels of operations they work at. Our
strategic analysis will try and answer the customer-oriented questions. The first question to look
into is what our customer needs and what exactly they should be offered. We understand that the
online shopping industry is growing at a rapid pace, and without proper developments and better
ways of engagement, we cannot compete favorably. Due to this, we must have an appropriate
way of performing a strategic analysis that will suit the business. From our analysis, one of the
most significant opportunities for the online store is the growing market. Most of the consumers
in the world already use electronic devices. However, there are so many others who do not and
we have to know how to incorporate this group to become consumers. One of the main reasons
why online transactions have increased is because electronic devices keep on growing. In turn,

this increases the number of potential shoppers. From a broader perspective, we see that e-
commerce is in a commanding position but will face challenges such as low prices since too
many sellers are engaging in the business. Our analysis shows that the main weakness is that an
online store does not lend itself. Due to this, some consumers tend to buy before they try. (Adzro
& Ingirige, 2017, pg. 316)
Ecommerce presence map.
E-Business models
Any booming clothing business takes intuition and knowledge of the market. In this light, we
must have a clear overview and the understanding of the market and develop robust business
plans. For us to understand the market for the clothing business, we must understand various
business models. Below are business models that are useful in our e-commerce business.

B2B (Business to Business)
This model focuses on providing a product from a business to another. This means that the
website we create will supply clothes from one company to the other. Most companies that
belong to this sector are service providers, but the niche is not limited. (Gupta & Verma, 2017,
pg. 1471-1482)
B2C: Business to Consumer Ecommerce
The B2C model is based on e-commerce. This is considered to be the deepest market, and many
transactions are based on the quality of the services rendered. This is a traditional model where
businesses sell to individuals, but the company is conducted online as opposed to physical stores.
This is the model that the website we will develop is going to take.
C2C Ecommerce
C2C model was created by the rise of the e-commerce sector and growing consumer confidence
in the online business. The model allows the consumer to trade, buy, and sell information and
goods in exchange for the small commission to the site.
Despite the apparent success of platforms like eBay and Craigslist, numerous other auction and
classified sites (the main arenas for C2C) have opened and quickly closed due to unsustainable
models. (Gupta & Verma, 2017, pg. 1471-1482)

C2B: Consumer to Business Ecommerce
C2B is another model that most people do not think much of, but it has a growing prevalence and
success in businesses. The model deals with the selling of goods to consumers and services to
businesses. (Saura & Correia, 2019, pg. 23-54)
Government / Public Administration Ecommerce
The above-listed models are known for the first e-commerce retail structure, but they are not the
only models in use for many businesses. Other models that are equally useful include the
government/public administration that conducts transactions with businesses or consumers.
Examples of such models are B2G, which is a means for businesses to operate with government
clients. The second one is Consumer to Government. These are typically individuals who pay
taxes to the government such as tuition to the universities. (Gupta & Verma, 2017, pg. 1471-
1482)
E-business marketing
Producing original content
E-business marketing refers to strategies that can be used to market an e-business, and in this
case, our website. The first step in setting up the marketing framework is developing original
content. Creating compelling content for the business puts it in motion for people to see. It sets
up a success base since it resonates with the customers in a way that makes them want to interact
with the business further, purchase goods, and maintains a following. The second aspect of
marketing is to become creative with what you are doing. Creativity is an excellent way of
making a statement. One can strike a compelling idea through this method. There is a thin line
between creating good content and engaging the users. Another way for successful marketing is
to optimize the e-commerce site. This means testing the website layout, language, and placement
of conversations. When potential customers visit the website, they should experience an easy and
simple navigation system. The customers must feel naturally inclined to purchase the product.

We should test the language that is displayed on our products and the words we use for
conversations as we welcome and interact with customers. (Saura & Correia, 2019, pg. 23-54)
Content Marketing
Another marketing tool that is helpful in our product is content marketing. Proper content
marketing creates positive attention and sustainable conversation as compared to any other
method. Through content creation and promotions, we will ensure that the audience we are
targeting is getting information that matters and continuously. For us to create good content, we
must brainstorm as a team to create a list of different types of content that we wish to use. This
list can be in the form of a blog post, video, or newsletter.
Additionally, we can make use of marketing consultants and experts whenever necessary. It is
also essential to invest in quality software. Notably, having the right people is critical because
their views influence the success of the website. The right minds create diversity within the team.
(Saura & Correia, 2019, pg. 23-54)
Social Media Marketing
Another factor that influences marketing is social media. This is an essential and powerful
marketing tool that allows communication with clients in a more personalized way. One can
utilize social media to generate engagements and enhance interactions. Using various social
media platforms contributes to a vibrant presence for an e-commerce company that intends to
diversify. This type of marketing shifts the focus on customer needs since a company can quickly
identify these wants through customers’ online activities. In making decisions on social media
marketing, we must maintain a stable and positive tone that personalizes the company through
various platforms and builds consistency and trust between the business and the customers. To
develop and maintain brand recognition, we must ensure that we enrich unified efforts by

ensuring that the team conforms to the company's communication style. (Saura & Correia, 2019,
pg. 23-54)
Email Marketing
Email marketing is a very effective way of reaching the audience base. Through sending
automatic emails, a vast number of people are communicated to. Also, the company becomes
well aware of the audience it is delivering a message to. Email content should be carefully
considered. The content must be precise and personalized for each target. Making the email
personal gives it a better shot at being read by the customer. Being open about what the business
is dealing with will provide you with an upper hand and a trustworthy basis. Always promote the
new features that your business is dealing with. Relate the emails to the level at which the
business is engaging with the customer. Lastly, it is crucial to ensure that the emails are well
monitored to avoid draining the company’s funds. (Saura & Correia, 2019, pg. 23-54)
Search Engine Optimization
Search engine optimization is one of the essential manual methods of successful e-commerce
marketing. With today’s search engines, optimization is seamless in the right conditions, such as
ensuring that the website always updated. This means that in every way, the website is updated
and that its contents are clear and relevant. The content of the website should be plentiful. For
instance, information on clothes should be updated periodically. We will provide a detailed
description of every wearable that we sell and its location. This will ensure that a customer has
full information about the product they want to purchase. In our description, we are going to use
keywords in a more guiding way. We are going to flag the website with smart matching results
such that when customers try to look for websites dealing with clothes, it will be one of the
websites that appear on the top of the browser window. (Adzroe & Ingirige, 2017, pg. 316)