E-communication Methods and Strategies Report: Coca-Cola Company

This report provides a detailed analysis of Coca-Cola's communication strategies, encompassing both non-electronic and electronic methods. The report begins by outlining key non-electronic communication methods and practices, such as face-to-face interactions, memoranda, flow charts, and business letters, detailing their significance in engaging various stakeholders including employees, suppliers, and the public. The report then shifts to an overview of electronic media and communication strategies employed by Coca-Cola, examining the company's use of e-mail, websites, social media platforms (Facebook, Twitter, YouTube, Instagram, and Tumblr), TV advertisements, and digital broadcasting to connect with customers and employees and promote its products and services. The report highlights the company's social media principles, real-time updates, and website maintenance as key components of its electronic communication strategy, with references to relevant sources supporting the analysis.

Running head: E-communication1
Coca-Cola Company
Interpersonal and e-communication

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Section 1: Synopsis of the key non-electronic communication methods and practices
Non-electronic communication methods refer the distribution of the message in the form of flow
charts, invoices, and letters and even via verbal communication amongst employee. Coca-Cola
operates in huge scale with more than $24 billion revenues (Albert, Werhane and Rolph, 2014).
It uses various methods of non-electronic communication methods and practices to engage
customers, suppliers, and public and staff members. It uses face to face, memorandum, flow
charts and letters. Face to face is the effective form of communication that allows Coca-cola to
understand the viewpoint of other party whether it is employee of staff of the company or
suppliers of the company. It enables both parties to interact with each other on actual basis and
exchange the hard copies as well (Wood,et. al., 2016). Coca-cola uses flow charts to describe the
strategy of the company to the employee which assist them to attain the objectives of the
company in a significant manner. Another non-electronic communication method is used by
company is memorandum which is helpful for it to engage employees. The most advantageous
factor of it is entailed idea which is short and convenient. It is used within the organization to
give specific information to someone or to issue an instruction. Along with that the company
uses business letters that is helpful for the company to create value and guide the action of the
reader (Coca-cola, n.d).

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Section 2: Overview of the key electronic media and communication strategies
Electronic communication method is effective approach which has been taken by Coca-Cola
Company to connect with its employee, suppliers and customers for a long period with updated
information. The company uses E-mail, websites, social media, fax, digital broadcasting and
electronic platforms to increase its revenue worldwide. It has been analyzed that company uses
this strategy to promote its products and services to the potential employee. TV advertisements
are majorly focuses by the company to enhance the number of customers of its products. There is
a logo of the company that shows the symbol of the organization and company uses it on its
every communication methods. Social media sites are used by this company in which countless
conversations has been taken place online regarding the company every day, and it is the major
aim of the company to increase the number more than 100,000 associates in number of countries
to adjoin in conversations which should represent the company and describe the optimistic and
effective sprits of its brands (Coca-Cola, 2018). The real time updates are delivered by the
company via using Facebook, Twitter, YouTube and various photos from the track will reflect on
Instagram and Tumblr. There is a website of the company which is maintained by the trained
people. It enables people to know more about the company in depth and resolve the query if it is
any. Email is the effective approach that aids company to provide information about the
company to the employees as well as suppliers or any stakeholders. The facility of e-mail is used
by both parties to communicate in formal way (Lee, et. al., 2015).

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References
Albert, P.J., Werhane, P. and Rolph, T., 2014. Introduction. In Global Poverty Alleviation: A
Case Book (pp. 1-11). Springer, Dordrecht.
Coca-Cola, 2018. Social Media Principles. Available at:
https://www.coca-colacompany.com/stories/online-social-media-principles. Accessed on 3rd
May, 2018.
Coca-cola, n.d. Letter from Coca-cola. . Available at:
http://www.visiondestination.com/stevejones.html. Accessed on 3rd May, 2018.
Lee, J.H., Jang, M.W., Kim, J.H., Byun, D.J., Park, J.H. and Choi, S.C., Samsung Electronics Co
Ltd, 2015. Terminal and intermediate node in content oriented networking environment and
communication method of terminal and intermediate node. U.S. Patent 8,996,626.
Wood, M.C., Marggraff, J., Brown, M. and Fishbach, M., LeapFrog Enterprises Inc,
2016. Method and system for providing content for learning appliances over an electronic
communication medium. U.S. Patent 9,520,069.