Customer Relationship: E-CRM in Internet Marketing at SR Limited

This report discusses the use of Electronic Customer Relationship Management (E-CRM) as a marketing tool for Smart Restoration Limited, focusing on leveraging the internet for improved customer relationships. It highlights how E-CRM, encompassing elements like email, data collection, website integration, and data mining, can help SR Limited sustain old customers and engage them in various activities. The report emphasizes the importance of software solutions for managing and updating customer data efficiently, which is challenging through traditional manual methods. E-CRM enables SR Limited to manage customer data effectively, facilitating better organization and retrieval for improved customer retention. It also touches on analyzing data through online customer surveys and storing it in software, focusing on customer satisfaction and creating a portfolio of loyal consumers. Furthermore, the adoption of E-CRM allows SR Limited to interact with a diverse customer base on a common platform, understand customer behavior and preferences, and ultimately increase sales.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
Internet Marketing
(Electronic Customer Relationship Marketing)
Conclusion
Smart Restoration Limited use E-CRM with
the coordination of people, process and
technology thus maintaining a balance
between them. Such thing brings customer
satisfaction and along with this portfolio of
loyal consumer can also be prepared. They can
also know the behavior and preference of the
customers thus directly increasing the sales of
the SR limited. Adoption of E-CRM gives
them freedom to interact with lots of different
customers on a common platform.
Evaluation of the Interaction
Analysis of the data can be done through online
survey and can also store it into certain software.
All the data will be concerned with the relation
of SR Limited with customers and for this they
have used questionnaire.
Manage
To make sure that they have full information
and details of the customer and the sale they
have made they can use certain software. They
are well aware that it is tough to maintain and
update the data through traditional manual way.
E-CRM will increase their efficiency and can
help them in extracting of the data in quick
period of time. All the data of the customer SR
Limited can be managed through E-CRM and
will help them in arranging in proper manner so
that they can find it easier to sustain them
again.
Introduction
Customer Relationship Management is a
handy corporate strategy which is used for
developing better relationship with the
consumers. E-CRM in this refers to the
electronic and is a marketing tool in which
there is use of the internet so that
marketing of the product can be done. It
includes email, data collection, website
and data mining and etc. Smart Restoration
Limited can easily sustain their old
customer with this thus engaging them in
various activities.