E-Learning, Globalisation, HRM Practices and Customer Satisfaction

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This essay explores e-learning activities, focusing on Pankaj Ghemawat's perspective on globalisation and the role of corporate culture, particularly HRM practices, in driving customer satisfaction. It examines Ghemawat's views on globalisation, highlighting the misconception of a 'flat' world and the importance of understanding its true impact. The essay also delves into corporate culture, using Zappos as a case study, illustrating how a strong customer-centric culture, instilled through unique HRM practices like offering employees to quit with payment, can lead to enhanced customer satisfaction and business success. Ultimately, the essay underscores the interconnectedness of globalisation, corporate culture, HRM, and customer satisfaction in today's business environment.

Research Paper 1
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Contents
Executive Summary................................................................................................................................. 3
E-learning activities................................................................................................................................. 4
Week 2 – Activity 2 – Pankaj Ghemawat on Globalisation (450).......................................................4
Week 3 – Activity 3 – Corporate culture instilled in HRM practices and customer satisfaction........6
Conclusion............................................................................................................................................... 7
References................................................................................................................................................8
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Executive Summary
The globalisation is one of the elements of the LPG factor which is liberalisation,
privatisation and globalisation. The globalisation has to emerge in a proper manner so that
companies worldwide can be able to carry out their trading activities in a smooth and
effective way to attain growth and survival.
The organisational culture is a path which provides guidance to the company to carry out the
work in an effective and desired manner. The following culture will differentiate the firm
from others and help in attaining a unique position in the market; also it will get growth
opportunities.
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E-learning activities
Week 2 – Activity 2 – Pankaj Ghemawat on Globalisation (450)
Has your view on globalisation changed after listening to Professor Ghemawat?
Explain.
The globalisation is basically a procedure where the trading activities and operations of an
organisation can be able to get done crossing the boundaries and borders. The
interconnections of the economic and other factors of two or more countries arethe
globalisation is. The views and thoughts of Ghemawat about globalisationhave extremely
changed the understanding of the subjective aspect. It has also been understood that a
globalisation is a flat process of interaction which is real is false. It has also been understood
that the people of the society are not aware actually about the concept of globalisation.
In accordance to him, the present world is not said to be as globalised yet. There are many
more things which is needed to emerge in the world, and then the onlynation and
surroundings can be stated as globalisation. There are “n” number of benefits that a nation
can be able to get attain with the effective execution of globalisation (TED, 2012). At the
same time, there are different issues and problems which are not making a country to execute
globalisation in the proper way. According to Pankaj Ghemawat, the present world is
globaloney rather being globalisation. It is high time as per his concern to take initiatives to
make the country get into globalisation as to sustain and to carry out the work in a proper
manner.
Consider where you have seen the fears that people have about globalisation. Do you
think these fears may subside with some data points that may suggest otherwise?
The impact of globalisation has been understood to be both in favour and against. There is a
situation where it has been understood that the people are afraid of globalisation. The people
in a society are not the same; everyone is having his/her own thoughts and perception. The
migration is one of the aspects which are seen to be a factor which is threatening the people
of the society. The value, beliefs, and culture all are getting affected because the people of the
society are thinking that if globalisationemerges then they have to switch their places and
their all business and living will have to be started again.
The fear of the people can be able to get managed and removed by making them know about
the actual impact of globalisation. With the help of data and information resulting positive
due to the execution of globalisation may help the people to come out of the wrong thought
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process. The information when get attained in the right way will help the people to take
initiative by themselves for the proper implementation of globalisation in every activity
(TED, 2012). It is very important according to Pankaj Ghemawat to make people understand
the actual meaning and scope of globalisation. The nation will get growth and development
opportunity with the help of globalisation as the trading will get done internationally.
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Week 3 – Activity 3 – Corporate culture instilled in HRM practices and customer
satisfaction
What does, building a culture-based company entail?
Culture is an essential element in an organisation which will help the firm to manage and
handle the work in an effective and appropriate manner. The organisation is able to get a
proper structure with its culture. The culture of every organisation is different from each
other; it depends on the nature of the business and the values it believes. The culture of
Zappos Company is quite unique and different. Zappos is a retail organisation which is
dealing in the products like clothes and shoes which is dealt online. The company is very
effectiverunning its operation in the market (Harvard Business review, 2008). The dedicated
CEO of the company Mr. Tony Hsieh who has been charged in the firm in the year 1999. The
number of employees in the firm is nearly 1000 and all are very comparatively working and
is serving the clients in the best way.
As per the concern of the CEO, it is very important for the company to have a set culture as
with the help of this the organisation. According to the cultural values and beliefs of the
company there is a unique step which the management as a culture follows here. The culture
here is making the people of the society think many times are such plans really get works.
The company’s policy is that the employees will be trained for a certain period of time. After
the training, the candidates are asked whether they have the calibre to handle the situation and
can make the customer’s satisfied. If the candidates are ready then they have to work harder
but if they do not feel to work in the critical situation then, the management offers $2,000 to
the candidates and ask them to leave. As they cannot afford the candidates who are not
eligible and cannot sustain in a critical situation. The company’s major concern is quality and
also it wants to make its customer’s delighted (100interviews, 2009). Therefore, the culture of
the firm is highly focusing on making the customers happy; the quality to the value is the
consideration which the management of Zappos makes. Also, the concern which the company
makes is that the CEO personally takes the interviews for the several profiles so that he can
make sure the candidates who are recruited are eligible enough to mould him in any situation.
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Conclusion
It has been understood from the discussion that, globalisation is one of the aspects which is
currently helping the organisations to carry out its trading activity in a well structured as well
as smooth manner. Similarly, the organisation’s culture also plays a vital and essential role in
the growth and development of the firm as well as to satisfy the customers.
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References
 100interviews, 2009. Zappos CEO Tony Hsieh talks about building a culture-based
company. [Online]. YouTube. Available at: https://www.youtube.com/watch?
v=JdKZapHZL4c. [Accessed: 21st August 2018].
 Harvard Business review, 2008. Why Zappos Pays New Employees to Quit--And You
Should Too. [Online]. YouTube. Available at: https://www.youtube.com/watch?
v=cQLTQAv5JQA. [Accessed: 21st August 2018].
 TED, 2012. Actually, the world isn’t flat. [Online]. TED. Available at:
http://www.ted.com/talks/pankaj_ghemawat_actually_the_world_isn_t_flat.html.
[Accessed: 21st August 2018].
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