Marketing Report: Analysis of E-Learning Activities and Strategies

This report provides an analysis of various marketing concepts within the context of e-learning activities. It begins by examining how a Non-Profit Organization (NPO), The Ethics Centre, applies marketing strategies, particularly promotional mixes, to promote its services. The report then evaluates Billabong's approach to building customer relationships, focusing on its website and the challenges of online information. The analysis extends to Nestle's market segmentation and the effectiveness of its new product, "Portion Distortion." The report also explores income distribution in Australia, using the Gini coefficient as a method of estimation, and ranks three FMCG companies (Proctor & Gamble, Unilever, and GSK) based on their market segmentation strategies. Finally, it considers the impact of global demographic factors on international business, highlighting the importance of population size, income levels, and other demographic aspects. The report concludes with a summary of the findings and references relevant sources.

E-LEARNING ACTIVITIES

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
1) NPO applying marketing concepts in its operations..........................................................1
2) Billabong building relationships with its target customer..................................................2
ACTIVITY 2....................................................................................................................................3
3) Segment market of Nestle and effectiveness of its new product.......................................3
ACTIVITY 3....................................................................................................................................3
4) Estimation of distribution of income..................................................................................3
ACTIVITY 4....................................................................................................................................4
5) Ranking of 3 FMCG company on the basis of their segment market................................4
ACTIVITY 5....................................................................................................................................5
6) Impact of world demographic factors upon international business...................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
E- Learning activities are the techniques and methods by which a person can be able to
enhance and develop their skills and talents. In this system there are various things that will help
in promoting an individual to attain the personal goals and objectives. Sound effects, images
different scenarios all these are the drawing factors that will help one to take interest in the
learning system. It is very essential for one to have this learning so that he/ she can be able to get
skilled and more knowledgeable personality (David, 2011).
In this report, with the help of several sources marketing concept of NPO will be
studying, the effectiveness of Billabong's strategy will be considered, the aim and motive of
Nestles new launch will be discussed here. Methods of income estimation and market
segmentation of different FMCG Company will also be focused and its rating according to its
services in market. At last the study will be focusing upon the factors of trends that will affect
international marketing.
ACTIVITY 1
1) NPO applying marketing concepts in its operations.
The Ethics Centre is an NPO which has been established in 1989 in Sydney, it is
basically a charity based organisation where its main motto is to provide ethical counselling and
offering decision making support in terms of ethical aspects. The organisation has collaborated
with individuals, corporations and families. The government of nation is also assisting it to carry
out its operations and functions in most effective and appropriate manner (Lovelock, 2011). As
marketing mix has 7 aspect among them the best and most effectively adapted approach by it is
the promotional mix as because this will always tries to promote its services in market. This is
very important element as well, through its assistance company.
Promotional strategy will help it to create awareness about its products and services
which is very essential at present time, ethical issues are faced by many firms so to overcome
them the services of The Ethics Centre will be very suitable. With the help of effective
campaigns it use to promote its activities. The exchange that takes place between The Ethics
Centre and with all its collaboration, these are Counselling Service which aid to those who are
facing an ethical dilemma (Fosfuri, Giarratana and Roca, 2011). It is not seeking any kind of

money as because, this is being an NPO charity, trust or by the support of government it will be
availing benefits.
2

2) Billabong building relationships with its target customer
Billabong's website is very helpful in availing the information and services that company
is providing to its customers. It is a very effective approach as because this will help in creating
awareness about its products in market. They major drawback in this concept is that many people
are there in market who do not surf on web and online networking sites are not many times used
by public so this may affect the business. Also, the information that can be availed through this
suite may not provide a very detail information about the company goods and services (Barker,
Du Plessis and Hanekom, 2013). So it will fail to attract the customers towards use of its items.
As being a client, there prior seeking information is about the safety factors where company is
proving skates and skiing items are safe enough to use, this cannot be judged on the basis of
website information. To understand this it is very necessary for the client to have a check upon
product's effectiveness.
This may affect the firm to avail the services to its segment customers as because the
information that they are providing may be right but a crux data cannot be get availed through
company's webpage (Day, 2011).
(Source: Homecare, 2017)
3
Illustration 1: Various E- learning activity

ACTIVITY 2
3) Segment market of Nestle and effectiveness of its new product.
Nestle is a very well renowned brand which is dealing in food and drinking items. It is
basically targeting the customers on the basis of gender where small kids to children. All its
items are very healthy and nutritious as the target consumers are the kids who are very carefully
handled. In recent time company is launching a tool named ‘Portion Distortion’. It is been
planned so as to providing assistance members so that they can be able to get the information and
knowledge about the food proportion that is very necessary for the person to have (Shankar and
et. al., 2011).
The product as a tool is very effective and appropriate as it will guide people to have the
food portion that they are been offered. This will lead in healthy living and will help people to
get a better eating habits. As the customers are very much satisfied with the company's product
therefore the plan that has been launched by it is very effectively get success in market. The
campaign is targeting those people who are having kids and are preferring the goods and
products of the company and for new prospects as well (Douglas and Craig, 2011). As the
product launch is very appropriate all will get attracted towards it and will get positively
influenced. This is the reason why the firm will get appropriate success and the aim to survive
more in market.
ACTIVITY 3
4) Estimation of distribution of income.
The income distribution of the people in Australia is based according to the level of
people working in all sector (Hein, 2013). Inequality has been performed in the nation since
many years. With the help of an ABS survey, it has been identified that there are several aspect
that are affecting the people in the society. It is has been determined that people of the nation in
many places are suffering from shortage of money to spend for their basic needs. Gini coefficient
methodology is the technique which can be used to calculate and to make estimations that are
related to the income distribution. Through this, it has been analysed that the younger people are
not having much average as compared to the older ones (Stockhammer and Stehrer, 2011).
4

ACTIVITY 4
5) Ranking of 3 FMCG company on the basis of their segment market.
There are many organisation which I carrying out their operations and functions in the
FMCG industry. Where they offers various goods and services that are very much required by
customer on daily basis. Though customers are not worried much about to choose the goods but
firms are very much concerned about the aspects that what all factors are there which can assist
the company to attract more and more customers towards its services. Proctor & Gambler,
Unilever and GSK are the best FMCG companies in present market all of them are availing
effective services to its clients (Woodcock and et. al., 2011). The web services that companies
has chosen for its deliveries and making goods reach to customers are different.
Visiting the web pages of all three companies, it has been determined that they are very
effectively practising their operations and strategies and also they are providing the mass
marketing approach (Jit Singh Mann and Kaur, 2013). This is very effectual and is helping firms
to attract large number of customers. GSK is segmenting the market on the basis of
Demographic aspects as it is a pharmaceutical company it is serving upper middle and lower
class people of society. Unilever uses Geographical market segmentation method so it can be
able to target the market people. Behavioural segmentation is been performed by P&G.
Company Rank1 Rank2 Rank3 Recommendation
Unilever It is suggested to all the firm that the
factors that has not been adapted must also
be considered so that it can be able to
develop and grow in market (Cui, Lui and
Guo, 2012). It is also recommended to the
firms that they can diverse their areas to so
that it can be able to expand the businesses
widely.
Proctor& Gambler
GlaxoSmithKline
5

ACTIVITY 5
6) Impact of world demographic factors upon international business.
Demographics factors are the most important aspects of the business at present era. As
and when to introduce a new business the most important things that is been considered by the
businessperson is the location and the geographical condition of a nation. This will impact both
positive and negative upon the international marketing. Size of the population, income levels,
age, nature of the family, population growth rates, family size, etc. The demographical factors
that is to be considered the most (Islam and et. al., 2011). As to do marketing in international
level it is very essential for the firm to understand the surrounding, if it is not in the favour then
there are chances where, international marketing aspect will get affected and could not be able to
develop appropriately. Mostly the nation with small population are not effective enough to carry
out the operations and functions. So it is very essential to choose the right nation to carry out the
marketing concept internationally. There are basically, five major industries which are having
benefits from the baby boomer. such as the property sector, health care industry, travel and
tourism, aged care facilities and financial planning (5 industries set for a baby boomer boom,
2014). All these areas are very effectively getting the benefits and support from the ageing baby
boomer.
CONCLUSION
From the above report, it has been concluded that The Ethics Centre is an NPO that is
very effectively carrying out the operations and functions in most effective manner. It is also
applying marketing concept which is mainly focusing upon promotional strategies. Billabong has
to improve its strategy so that it can able to avail the service more appropriately. Estimation of
income distribution in Australia can be done with the help of Gini coefficient. Ranking has been
done on the basis of market segmentation of P&G, GSK and Unilever. Finally, impact of
worldwide demographic trends on international marketing has been understood.
6

REFERENCES
Books and Journals
David, F. R., 2011. Strategic management: Concepts and cases. Peaeson/Prentice Hall.
Lovelock, C., 2011. Services Marketing, 7/e. Pearson Education India.
Fosfuri, A., Giarratana, M. S. and Roca, E., 2011. Community-focused strategies. Strategic
Organization. 9(3). pp.222-239.
Barker, R., Du Plessis, C. and Hanekom, J., 2013. Integrated online communication. Juta.
Day, G. S., 2011. Closing the marketing capabilities gap. Journal of marketing. 75(4). pp.183-
195.
Shankar, V. and et. al., 2011. Innovations in shopper marketing: current insights and future
research issues. Journal of Retailing. 87. pp.S29-S42.
Douglas, S. P. and Craig, C. S., 2011. Convergence and divergence: Developing a semiglobal
marketing strategy. Journal of International Marketing. 19(1). pp.82-101.
Hein, E., 2013. Finance-dominated capitalism and re-distribution of income: a Kaleckian
perspective. Cambridge Journal of Economics. 39(3). pp.907-934.
Stockhammer, E. and Stehrer, R., 2011. Goodwin or Kalecki in demand? Functional income
distribution and aggregate demand in the short run. Review of Radical Political
Economics. 43(4). pp.506-522.
Woodcock, N. and et. al., 2011. The evolving data architecture of social customer relationship
management. Journal of Direct, Data and Digital Marketing Practice. 12(3). pp.249-266.
Jit Singh Mann, B. and Kaur, M., 2013. Exploring branding strategies of FMCG, services and
durables brands: evidence from India. Journal of Product & Brand Management. 22(1).
pp.6-17.
Islam, M. A. and et. al., 2011. Effect of entrepreneur and firm characteristics on the business
success of small and medium enterprises (SMEs) in Bangladesh. International Journal of
Business and Management. 6(3). p.289.
Cui, G., Lui, H. K. and Guo, X., 2012. The effect of online consumer reviews on new product
sales. International Journal of Electronic Commerce. 17(1). pp.39-58.
Online
5 industries set for a baby boomer boom. 2014. [Online]. Available through:
<https://www.realcommercial.com.au/news/5-industries-set-baby-boom-boom>.
[Accessed on 8th September 2017].
7

Homecare, 2017.[Online]. Available through: <http://soshomecare.co.uk/index.php/training/e-
learning>. [Accessed on 16th September 2017].
8