Dissertation Proposal: E-marketing and Online Advertising Effects

This research proposal outlines a study investigating the influence of e-marketing and online animated advertising on consumer buying behavior. The study aims to assess the impact of misleading advertisements and understand consumer responses. The methodology involves data collection through questionnaires and structured online interviews with a randomly selected sample of internet users and social media users. Ethical considerations, including informed consent and participant freedom, are addressed. The research will store data securely and disseminate findings to relevant organizations. The proposal includes a declaration of ethical discussions with a supervisor and a comprehensive bibliography of relevant literature.

The Business School
Research Integrity Approval Form
Section 1: Research details
Name:
Matriculation number:
Date:
Title of proposed dissertation
The research title has been selected as “The Influence into the effects of E-
marketing and online Animated Advertising on the buying behaviour of the
consumer”
Aim:
The rise in misleading and false advertisements has seen a widespread response
from the users. Therefore the research will aim to gather the responses of the users
and analyze the impact of such advertisements in the daily lives of the people.
Objectives:
 To evaluate the influence of e-marketing in the market
 To understand and judge the effect of the advertisements on people

 To construct an exact research on such a new topic
 To help the readers get an idea of the impacts of such misleading
advertisements
Section 2: Details of the research methods to be used
Data Collection Methods
The data will be collected by means of different procedures which will include the use
of questionnaires and structured interviews with a selected number of samples.
Data Collection Tools
The researcher will be using sample questionnaires and structured online interviews
as the tools for collection of information.
Gathering of the data
The data will be collected online because it will be impossible to collect information
on the street or an event given the large size of the sample and the short time limit.
Selection of Data Sample
The data sample will be selected randomly on the basis of non probability sampling
technique. A random selection within a voluntary group of people will be carried out
to collect the information regarding the aforesaid topic.
Section 3 – research subject details
Research Subjects
The research deals with the impact of online marketing and animated advertising on
the buying behaviour of the customers. Therefore the research subjects will mostly
consist of the people who are used to such online advertisements. These will consist
of internet surfers as well as people who are regular in social networking sites.
Research Subjects Invitation

The research subjects that will be chosen as the sample for the research will be invited
through online mails which will explain them in detail about the subject and the
questionnaire.
Process of Receiving the Informed Consent
Informed consent of the participants will be achieved in the same way by which the
online survey will be done. Thus a consent letter describing the types and method of
research, the risks associated with the research if any would be send to the
participants.
Participants Freedom
The participants are free to take part in the survey and no force will be put on them to
participate in the research.
Individual Identifications
No individuals will be identifiable in the findings of the research.
Dissemination of Findings
The survey will be conducted for a research and thus the findings can be conveyed to
the organizations for taking appropriate steps according to the popular choice.
Ethical Issues
As part of the ethical considerations it will be the task of the researcher to ensure that
there will be no harm to participants for participating in the following research.
Data Storage and Security
All the data will be stored in a soft copy format either in a pen drive or in micro SD
card and will be accessible only to the researcher and not to anyone else. The data can
be kept for the entire life and can be shared to the select few which include university,
professors and participants.

Section 3 – Declaration
I confirm that I have discussed ethical issues with my supervisor.
(Please tick)
Name of Supervisor