Research on E-marketing Strategies and Audi's Business Performance

This document presents a Stage 1 Research Ethics Application Form for a postgraduate student's research project, focusing on the E-marketing strategies employed by automotive manufacturers, specifically Audi, and their influence on business performance. The research aims to identify key e-marketing strategies, assess their impact, and understand the relationship between these strategies and Audi's business outcomes. The methodology involves a systematic review of secondary data, employing an inductive approach and exploratory research design. The project will utilize various secondary data sources, including articles, books, and Audi's website. The student has addressed ethical considerations, indicating that the research poses minimal risk, and the application includes a detailed project summary, research questions, and keywords. The research is categorized as a 'Yellow' risk project and requires ethical approval from the School Research Ethics Panel (SREP). The document also includes a checklist addressing ethical concerns and data protection measures.

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Stage 1 Research Ethics ApplicationForm
Section 1: Details of the Researcher and theirResearch
N.B. If you are conducting research that involves‘animals (dead or
alive)andsignificanthabitats’,please use the
Stage1ResearchEthicsApplicationForm involvingAnimalsandHabitats
(www.aru.ac.uk/researchethics).
Applicants carrying out research with children or vulnerable adults may also
need to carry out an online Safeguarding course and submit the pass
certificate with their ethics application. Please refer to the Question
Specific Advice for the Stage 1 Research Ethics Application Form at the
above weblink.
Researcherdetails
Firstname
Familyname
School/Faculty
Emailaddress
NameofInstitutionwhereyoustudy or work
Areyou:
Pleasetick
◻ Undergraduate(UG)Student
PostgraduateTaught(PGT)Student
◻Postgraduate Research (PGR) Student
◻ MemberofARUStaff
◻ MemberofARUstaffcarryingoutMasters/Doctorateresearch
Students (including staff proposing research on a course/programme)
Your SID 1628303/2
Your course/programme title Research Methods and Ethics
NameofyourFirstSupervisor(for
PGR)orSupervisor (forUGandPGT)
Research details
Titleofyourresearchproject
N.B. For UG/PGT
students,thisisnotthetitleof your
researchmodule
“To identify the major E-marketing strategies employed by Automotive
manufacturers and their influence on business performance”. A
secondary research on Audi".
Name and institutional affiliation of any
research collaborators
N/A

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Date ofapplication 01 March 2020
Start date of proposed research
Brief
ProjectSummary(upto700words)
Please summarise your research in non-
specialist language.
Please describe where relevant:
Methodology (please describe
what you plan to do as opposed to
providing a background in your
chosen methodology)
Theoretical approaches
Researchquestions
Details of participant population
(recruitment, inclusion
andexclusion criteria
Purpose: There are certain purpose of doing this project which are
mentioned as below:
 To gather an understanding on concept of E-marketing
 To determine E-marketing strategies that has been employed by
Audi.
 To ascertain the relationship between E-marketing and business
performance.
Design/methodology/approach:
 There are different methods for collecting secondary data
about the E-marketing strategies employed by automotive
manufacturers and their influence on business performance.
These methods are systematic review, realist review, and
secondary data case study andautoethnography. These are
main methods of secondary data collection but according to
the current project systematic review will be used. Under this
method, researcher will be used different sources of secondary
data which are books, articles, publication research and
website of Audi.
 Inductive approach will be used for analysing secondary data
about the E-marketing strategies employed by automotive
manufacturers and their influence on business performance.
The general inductive approach gives an easily used as well as
systematic set of procedures for analyzing data or information
in form of secondary and it can produce reliable and valid
findings.
 Exploratory research design will be used for current project.
Secondary research is primarily exploratory research. It is
followed to gain a better understanding of underlying
opinions, motivations and reasons. It gives insights into the
issue or supports to develop hypotheses for
potential quantitative research sometimes this study is
informal and unstructured. Along with this, it serves as a
technique for initial research that gives a theoretical idea of
the research issue.
Findings:
1. In order to find out information about the E-marketing
strategies employed by Automotive manufacturers and
their influence on business performance, researcher will
analysis record of E-marketing strategies that has been
employed by Audi.
2. They find out E-marketing strategies that have been effective
on business performance of Audi.
3. This is possible only using secondary data.
4. Findings will be based on systematic review as it support
investigator by providing opinion of different authors about the
e-marketing strategies.
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Research Question:
 Explain about the concept of E-marketing in context of Audi?
 What types of E-marketing strategies have been employed by
Audi?
 What are the relationship between E-marketing and business
performance?
Keywords:
 E-marketing, Organisational performance, systematic review
etc.
Please explain the potential value of your
research to society and/or the economy
and its potential to improve knowledge and
understanding.
The potential value of my research to society is effective as it helps them
by providing information about the importance of E-marketing
strategies. This research helps an individual or society by increasing their
understanding about the different types of e-marketing strategies used
by Audi. This research helps Audi by improving its awareness about their
e-marketing strategies and its role within an organisation.
 The purpose of my research is to analysis the major E-
marketing strategies employed by Automotive manufacturers
and their influence on business performance
 Different number of secondary sources such as articles, books,
magazines, company’s website, publication research etc. These
sources will be used for gathering secondary data about the
topic.
 Systematic review is an effective technique of collecting
secondary data and information regarding the present study.
 For managing of the project, Gantt chart will be going too
used.
 Number of research methodology will be applied for collecting
secondary data. These are inductive approach, interpretivisim
philosophy, qualitative research, literature review, time
horizon, research ethics, reliability and validity etc.
 This research also support researcher by increasing its different
types of research quality or skills such as literature review, time
management, data collection and many other. With the use of
these skills, they can easily do research in systematic and
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ethical manner.
 Number of research ethics principles will be used for
conducting secondary research. These are justice and
beneficence, right to review, non-malfeasance and many
others. These ethics will help in completion of full project in
ethical and systematic manner.
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Section 2: Research EthicsChecklist (Refer to Section 3 for
an explanation of the colour coding.)
N.B. If you are conducting research that involves
‘animalsandsignificanthabitats’,please use the
Stage1ResearchEthicsApplicationForm involvingAnimalsandHabitats
(www.aru.ac.uk/researchethics).
You must provide a response to ALL questions. Please refer to the Question Specific
Advice for completing the Stage 1 Research Ethics Application Form for guidance.
Willyour r esearch (delete as appropriate):
1 Involve human participants? NO
2 Utilise data that is not publically available? NO
3 Create a risk that individuals and/or organisations could be identified in the outputs? NO
4 Involve participants whose responses could be influenced by your relationship with
them or by any perceived, or real, conflicts of interest?
NO
5 Involve the co-operation of a ‘gatekeeper’ to gain access to participants? NO
6 Offer financial or other forms of incentives to participants? NO
7 Involve the possibility that any incidental health issues relating to participants could be
identified?
NO
8 Involve the discussion of topics that participants may find distressing? NO
9 Take place outside of the country where you work and/or are enrolled to study? NO
10 Cause a negative impact on the environment (over and above that of normal daily
activity)?
NO
11 Involve genetic modification of human tissue, or use of genetically modified organisms
classified as Class One activities?1.
NO
12 Involve genetic modification of human tissue, or use of genetically modified organisms
above Class One activities?2.
NO
13 Collect, use or store any human tissue or DNA (including but not limited to, serum,
plasma, organs, saliva, urine, hair and nails)?3
NO
14 Involvemedicalresearchwithhumans,includingclinicaltrialsormedicaldevices? NO
15 Involve the administration of drugs, placebos or other substances (e.g. food, vitamins) to
humans?
NO
16 Cause(orhavethepotentialtocause)pain,physicalorpsychologicalharmornegative
consequencestohumans?
NO
[e-mail] furtherinformation.
2As above.
2
3For any research involving human material you must contact [e-mail] further guidance on how to proceed.
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17 Involvethecollectionofdatawithouttheconsentofparticipants,orother formsofdeception? NO
18 Involve interventions with people aged 16 years of age and under? NO
19 Relatetomilitarysites,personnel,equipment,orthedefenceindustry? NO
20 Riskdamage/disturbancetoculturally,spirituallyorhistoricallysignificantartefacts/places,
orhumanremains?
NO
21 Containresearch methodologiesyou,ormembersofyourteam,requiretrainingto carry out? NO
22 Involve access to, or use (including internet use) of, material covered by the Counter
Terrorism and Security Act (2015), ortheTerrorism Act (2006), or which could be
classified as security sensitive?4
NO
23 Risk being construed as encouraging terrorism or inviting support for proscribed
organisations and/or contain extremist views that risk drawing people into terrorism or
are shared by extremist groups
NO
24 Involve you or participants in a) activities which may be illegal and/or b) the
observation, handling or storage (including export) of information or material which
may be regarded as illegal?
NO
25 Does your research involve the NHS (require Health Research Authority and/or NHS
REC and NHS R&D Office cost and capacity checks)?
NO
26 Require ethical approval from any recognised external agencies (Social Care,
Ministry of Justice, Ministry of Defence)?
NO
27 Involveindividualsaged16yearsofageandoverwholack
‘capacitytoconsent’andthereforefall undertheMentalCapacityAct(2005)?
NO
28 Involve processing special category data5 and/or intend to recruit 100 or over
participants? (only answer if your research involves the EEA – see Section 5 for
further information).
NO
29 Pose any ethical issue not covered elsewhere in this checklist (excluding issues
relating to animals and significant habitats which are dealt with in a separate form)?
NO
Please note that the FacultyResearchEthicsPanel (FREP) will refer to the Office of the Secretary
and Clerk any application where, in the view of the Chair, the proposed research poses a risk of a
legal or security related nature to Anglia Ruskin University. The Chair will seek guidance from the
Secretary and Clerk before the FREP decides if the proposed research can be granted ethical
approval and/or the nature of any special arrangements which need to be put in place.
4 The Counter Terrorism and Security Act (2015) and Terrorism Act (2006) outlaws web posting of material that encourages or endorses
terrorist acts, even terrorist acts that have occurred in the past. Sections of the Terrorism Act also create a risk of prosecution for those
who transmit material of this nature, including transmitting the material electronically. The storage of such material on a computer can, if
discovered, prompt a police investigation. Visits to websites related to terrorism and the downloading of material issued by terrorist
groups (even from open-access sites) may be subject to monitoring by the police. Storage of this material for research purposes may
also be subject to monitoring by the police. Therefore, research relating to terrorism, or any other research that could be classified as
security-sensitive (for example, Ministry of Defence-commissioned work on military equipment, IT encryption design for public bodies or
businesses) needs special treatment. If you have any doubts about whether your research could be classified as security-sensitive,
please speak to your FREP Chair.
5 Special category data is defined as personal data which reveals racial or ethnic origin, political opinions, religious or philosophical
beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a person,
and data concerning health or data concerning a person’s sex life or sexual orientation.
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Section 3: Approvalprocess
AllstudentapplicationsmustbesenttoyourSupervisorforchecking.
YourSupervisormustthenforwardtheapplicationtothe SREP/FREP(asappropriate)
FREP=FacultyResearchEthicsPanel
SREP=SchoolResearchEthicsPanel
NOansweredtoallquestio
ns
RiskcategoryGreen
CompleteSection 6 of this form and
then send ittoyourSREP.
Youdonotrequireethicalapproval
from a committee.
Youcanstartyourresearchimmediately.
YES to any of Questions
1-11 and/or 29 but NO to
all other questions
Risk categoryYellow
Complete Section 4 -6 of this form and
submit it, and the Participant Information
Sheet (PIS) and Participant Consent Form
(PCF), to your SREP. Your faculty may
require further documents.
Youneedtowaitforethicalapprovalbefore
you start your research.
YEStoanyofQuestions12-
24
RiskCategoryRed
Complete Section 5 and 6 of this form and
complete the Stage 2 Approval form. Submit
both, and any other documents required, to
your FREP.
If you answered YES to Question 23
you must also complete and submit
for consideration by the committee
the Stage 3 Approval form.
Youneedtowaitforethicalapprovalbefore
you start your research.
YEStoany of
Questions25-27
RiskCategoryPurpl
e
Yes to Question 28
Risk Category Blue
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You need
external
approval(s)
which, if granted,
may be regarded
as equivalent to
approval from an
Anglia Ruskin
ethics
committee.
Refer to the
Question Specific
Advice for the
Stage 1 Research
Ethics Application
Form and Code
of Practice for
Applying for
Ethical Approval
for further
information
Youneedtowaitf
orethical and/or
governanceapp
rovalbefore
youstartyourre
search.
You must also
complete the
Special Category
Data Questions
and submit
these with your
application (see
Section 5).
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Section 4: Projectdetails
Management of Ethical Risk
For each of Questions 1-11 and Question 29, where you have responded ‘Yes’,pleaseexplain for the panel
howyoujustify andwillmanagetheethicalrisk created. Your research is in the Yellow risk category.
N/A
Section 5: Data Protection
If your research involves personal data and will be in the European Economic Area (EEA), involve
transferring data in or out of the EEA (the EEA includes EU member states and also Iceland, Liechtenstein
and Norway) or accessing ARU servers within the UK.
1. You must complete the Research Checklist for Data Protection and confirm that you have done this in Section 6.
https://web.anglia.ac.uk/anet/staff/sec_clerk/Data%20Protection/guidance/research.phtml
2. If you have said ‘yes’ to Question 28, you must also complete the Further Data Protection Questions and follow
further instructions if applicable. You need to submit this document with your ethics application.
https://web.anglia.ac.uk/anet/staff/sec_clerk/Data%20Protection/guidance/research2.phtml
3. If your research will not involve the EEA, you need to confirm in Section 6 that you will comply with the data
legislation relating to the country you are carrying research out in or transferring data in or out of.
Section 6: Confirmation/Declaration statements
ConfirmationStatements (delete as appropriate)
1 Ihavecompletedtherelevanttraininginresearchethics.6 Yes No
Notapplicable
2 I have consulted the Research Ethics Policy and the relevant sections of the Code of Practice for
Applying forEthical Approval, available atwww.aru.ac.uk/researchethics.
Yes
3 Ihave completed a Risk Assessment(HealthandSafety) and had it approved by the appropriate person.7 Yes No
Notapplicable
6Where required, UG or PGT students must submit confirmation with this form that they have passed the on-line ethics training. Some courses have
exemption from this requirement. Please check with your supervisor.
7For research conducted at ARU including University Centre Peterborough and College of West
Anglia,gotohttps://web.anglia.ac.uk/anet/staff/sec_clerk/for the relevant guidance. Studentsatotherinstitutionsmustfollowlocalprocesses.
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Pr oduc edby Cor porat e Marketing,Int ernational &D e v elopment S ervic e s ,AR U 15- 16/136/MB

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4 Either
I have reviewed the Research Checklist for Data Protection and comply with its requirements. If I needed
to complete the Further Data Protection Questions, I obtained advice from our Data Protection Officer if
any of my responses were ‘no’ and submit the correspondence with this ethics application.
Or for research that does not involve the EEA, I will comply with any data protection legislation of the
country or countries that my research will involve.
Notapplicable
5 For research funded externally where the funding was acquired via Anglia Ruskin, I
havecompleted a Project Risk Assessment.8
Notapplicable
6 I have attached my confirmation of passing a Safeguarding course.
Notapplicable
7 If my research project involves a contract between Anglia Ruskin University and an external
party, I have had the contract approved by the Secretary and Clerks Office9
Notapplicable
ApplicantDeclaration
BysendingthisformfrommyAnglia Ruskin e-mailaccount,IconfirmthatIwillundertakethe research asdetailed here.
IunderstandthatImustabidebythetermsofmyethicalapprovalandthatImaynotamendthe research withoutfurtherethical approval. I
also confirm that the research will comply with all Anglia Ruskin ethical guidance, all relevant legislation and any
relevantprofessionalorfundingbodyethicalguidance.
Supervisor/FirstSupervisor Declaration
BysendingthisformfrommyAngliae-mailaccount,IconfirmthestatementsintheApplicantDeclarationandthatIwill supervisethe
research asdetailedintheapplication.
Thank you for completing the Stage 1 Research Ethics Application Form.
Please submit it as follows:
Staff Researchers: Send form directly to the relevant committee.
Student Researchers (including staff carrying out research in a student capacity): Send form to
Supervisor/First Supervisor.
Supervisor/First Supervisor: Check application and forward to the relevant committee.
For FREP/SREP details please visit the Ethics website:
https://web.anglia.ac.uk/anet/rido/ethics/about/frep.phtmlOn this page you will also find links to each
Faculty’s website where more information on SREPS can be found.
Date
16 September 2019
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