BM565 Report: E-Marketing and Digital Technologies in Business

This report examines the significance of E-Marketing within the context of digital business and new technologies. It details the importance of E-Marketing, its evolution, and the technologies, platforms, and software utilized. The report identifies the types of businesses that leverage E-Marketing, analyzes its effectiveness as a business tool, and discusses its relationship to course content, including both traditional and emerging business theories. It concludes that E-Marketing is a vital component for businesses seeking to enhance customer experience, increase market share, and maintain a competitive edge in the evolving digital landscape. Desklib provides a wealth of similar resources, including past papers and solved assignments, to support students in their academic endeavors.

Digital Business &
New Technologies

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Importance of E-Marketing.........................................................................................................1
How this topic has developed.....................................................................................................2
A detailed description of the technology used in this topic and what it is used for ..................2
What technological platforms and software are used in the topic..............................................3
What type of business and organisation uses the technology ....................................................3
How is it used as a business tool and is this effective?...............................................................4
Discuss how this is related to the course content and the relationship between the digital
technologies with the both old and newly emerging theories in business and management
structure ......................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
It is very important for the business organisations to adopt to the new technologies in
order to attract customers. It is very essential for the enterprise to create new values in the
business model which can help in developing higher customer experience. The digital
technology plays vital role in achieving success and growth for the business enterprise. It is very
essential for the businesses to be aware of the various digital technologies around the world
which can impact in their business operations. There are various examples of digital technologies
such as social media, advertisements, e- marketing etc. it is essential for an enterprise to change
their business operations as per the requirement in the digital world. The digital technologies are
the tool which is associated with the electronic and this helps the organisation in minimising the
cost and saving time of the manual processes. (Luz Martín‐Peña, and et.al., 2018), This is the
report which is based on the topic E- marketing. This will further include various topic such as
importance of E- marketing, how this has been developed, various software and platforms used
in this technology, how effective this is technology, what types of business use this technology
and at last relationship between digital technologies with old and new theories.
MAIN BODY
Importance of E-Marketing
The E- marketing is defined as the marketing of the various products or services through
the use of the internet. The E- marketing is related to the digital marketings strategies which can
be used by the business organisation in order to attract customers. It is very essential for the
business enterprises to adopt to the various digital technologies in order to gain attention of
customers. The important of E- marketing is discussed below: Availability of customers- it is identified that approximately there are 4.2 billion of
people who are using internet sources. The E- marketing helps in providing the various
new opportunities in order to reach to customers. As the use of internet can help the
organisation to be available for 24/7 hours. E- marketing helps in making the customer
experience good and the customer are available anytime. (Büyüközkan, G. and Göçer, F.,
2018).
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 Increase visibility of business- It is very important for the business enterprise to increase
its visibility in order to gain the customers attention and make a profitable business. The
online marketing help the business enterprise to bring their website on the top which can
be identified and observed by customers.
 Drive quality traffic- E- marketing helps the business enterprises to be visible and
attract thousands of people through the internet sources. This brings quality traffic within
the website and marketing over internet helps in grabbing the attention of large
customers. (Kane, G., 2019)
How this topic has developed
The Digital technology is considered as important topic as it brings changes in the
working environment and business structure. The digital marketing is considered as the most
important element of marketing which has developed from time to time. This technology has
developed as it can be adopted by the business enterprises using the internet, mobile phones, as
the world is changing and people are dependent over the social media and internet sources. It has
become important for the businesses to adopt the various digital technologies such as E-
marketing in order to be available for the customers and attract customers through various
techniques. This is an effective tool for the business enterprises in order to be present in market.
A detailed description of the technology used in this topic and what it is used for
E- marketing is itself defined as a technology which is been used by the business
organisation. The E- marketing can make use of different technologies such as use of internet,
social media, advertising, digital campaigns. This can be used by the information technology
which can be used by computer system, mobile phones etc. this marketing is the concept which
is defined as the reaching to customers by the business organisation in different forms. As the
technology helps the business organisation to provide the 24*7 services which helps the
business enterprises to increase the customer experiences. This helps the organisation in
communicating with an effective and efficient manner. By the use of the technology, the
marketers of the business enterprise can increase the productivity and increase the sharing of the
information related to products or services to maximum number of customers. The technology
helps the organisation in interacting with customers (Yashkova, and et.al., 2019)
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What technological platforms and software are used in the topic
There are various technological platforms and software are used in E- marketing which
are discussed below: Sendinblue: This is explained as a platform which offers all the functionalities of E-
marketing or digital marketing at one place. This includes various features such as e-
maul marketing, CRM etc. WASK: This is defined as all in one online software which helps the business enterprise
to manage their digital advertising activities through a single platforms. Users design,
develop and maintain the optimization of their several business accounts on Facebook,
Instagram or any other online social media platform. The best feature of this software is
to easy to use. It is very easy to use for the beginners or small business enterprises as
well.
 Keap: It refers to the all in one digital Marketing software which automatize all the
essential task related to the marketing and sales. It is also used for saving the time buy
autoloading the excess task such as the task of lead seizure.(Murtazova, K.M., 2021)
What type of business and organisation uses the technology
There are various types of business organisations which can use E- marketing as a tool in
order to increase the market share and attract customers. The E- marketing is important for the
buskins enterprise in order to improve customer services. There are several organisations which
as online website and the business is dependent over te internet. Such organisations are Amazon,
E bay, Waldemar etc. These businesses have a great presence over internet and use digital
marketing as main source of medium in order to service customers. The E- marketing helps the
business organisation in bringing their presence over the world wide which can help in targeting
the wide range of customers. With the help of the technology the business can provide the
services to customers over a single platform. The use of the technology helps the organisation in
reducing the cost of production and also the digital marketing tool helps in attracting customers
in a effective and efficient way. (Nguimkeu, P. and Okou, C., 2021)
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How is it used as a business tool and is this effective?
The E- marketing has been used as a business tool and this is an effective marketing
strategy which helps the business enterprise in several ways. It is very important for the
organisation to focus on technology from time to time as the world is changing and is dependent
over the technology. In order to compete with the various other competitors the business
organisation can use the E- marketing as this will help in capturing the wide range of customers.
This is defective in order to attract customers and increase sale for the business enterprises.
(Kirschner, and et.al., 20180
Discuss how this is related to the course content and the relationship between the digital
technologies with the both old and newly emerging theories in business and management
structure
It is been analysed that change in the digital technologies helps the business organisation in
providing different new opportunities and also helps in bring new business ideas in order to
improve customer experiences. The business enterprise faces various challenges while adopting
to the new technologies. The use of the digital marketing plays vital role in the evolution of the
various platforms and increase ,market share. This helps the business presentees in identifying
the different preferences and choices of the customers which can be adopted by the company in
order to gain competitive advantage. It is essential for the organization to meet the demands and
desires of customers. There is the relationship between digital technologies and with the new and
old theories which is adopted by the business enterprises. The traditional; marketing is old
fashioned which need to be changed by the company in order to bring changes and evaluate on
the basis of the new technologies. The digital marketing includes various platforms such as
social media, e- marketing, advertising thorough various campaigns which can be beneficial for
the company in order to attract wide range of customers. The digital marketing includes various
marketing techniques such as personal selling, influencing (Brehm, and Guenzel, 2018)
It is identified that digital transformation of a business enterprise implies with the several
opportunities to the changes which are required with the use of the technology with the
operational activities for an business intersperse. As after the pandemic this E- marketing is
becoming more concern of matter in order to gain attention of customers. Also, the manual
processes and the use of the digital marketing included in the organisation can help the business
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to gain competitive advantage. The people are over addicted to the sue on the internet which has
developed the use of online marketing for the business organisation as this impacts and
influences the people in more effective and efficient way. (Turi, A.N., 2020)
Online marketing helps in the high return on investment which is as compared to the
traditional marketing for an business enterprise. The use of social media, email marketing can
help the companies in gaining the competitive advantage and as well as attract the wide range of
customers. The marketing is the concept which helps in communicating with the customers and
provide with the useful information to customers in order to use the right information and make
use of the right products ors services. The advertisements help the companies in developing a
brand image and increase m,market share. It is very important to the multinational companies
that they increase they productivity by using the different strategies in order to gain the attention
of customers the online marketing plays a major role in attracting customers and has a
relationship between the digital technology. The technology is used in the organisation need to
be developed and managed in order to be more effective and achieve success and growth.
(Aleksandrova, Vasiliev, and Alexandrov, 2019).
CONCLUSION
From the above report it is concluded that digital technologies within the business
organisations plays a major role in developing the different strategies. The topic which is chosen
for this is E- marketing in concept of digital technologies. It is very important for the business
enterprises to focus on the digital marketing strategies by developing their websites on different
platforms in order to gain competitive advantage. This is the topic which has developed and is
changing because of new technologies emerging in day to day activities. It is very important to
develop various platforms and resites in order to increase market share with the use of E-
marketing which is effective for the business enterprise.
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REFERENCES
Books and Journals
Aleksandrova, S.V., Vasiliev, V.A. and Alexandrov, M.N., 2019, September. Integration of
quality management and digital technologies. In 2019 International Conference"
Quality Management, Transport and Information Security, Information
Technologies"(IT&QM&IS) (pp. 20-22). IEEE.
Brehm, L. and Guenzel, H., 2018, June. Learning Lab “Digital Technologies”—Concept,
Streams and Experiences. In Proceedings of the 4th International Conference on Higher
Education Advances (HEAd’18), Universitat Politècnica València, Valencia, Spain (pp.
20-22).
Büyüközkan, G. and Göçer, F., 2018. Digital supply chain: literature review and a proposed
framework for future research. Computers in Industry, 97, pp.157-177.
Kane, G., 2019. The technology fallacy: people are the real key to digital transformation.
Research-Technology Management, 62(6), pp.44-49.
Kirschner, and et.al., 2018, March. Digital Technologies (Industry 4.0) Drive the Disruptive
Innovations in Crafts Enterprises. In International Conference on Innovation and
Entrepreneurship (pp. 482-XIV). Academic Conferences International Limited.
Luz Martín‐Peña, and et.al., 2018. The digitalization and servitization of manufacturing: A
review on digital business models. Strategic Change, 27(2), pp.91-99.
Murtazova, K.M., 2021, December. Intelligent systems and technologies in organization
management. In AIP Conference Proceedings (Vol. 2442, No. 1, p. 040003). AIP
Publishing LLC.
Nguimkeu, P. and Okou, C., 2021. Leveraging digital technologies to boost productivity in the
informal sector in Sub‐Saharan Africa. Review of Policy Research, 38(6), pp.707-731.
Turi, A.N., 2020. Technologies for Modern Digital Entrepreneurship. Apress.
Yashkova, and et.al., 2019, May. The impact of digital technologies on various activity spheres
and social development. In Institute of Scientific Communications Conference (pp. 149-
155). Springer, Cham.
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