The Influence of E-Marketing on Business Performance Report

This report investigates the impact of e-marketing on business performance, focusing on how companies leverage online strategies for growth and market reach. The study analyzes data from various companies, comparing their market performance before and after adopting e-marketing techniques. Key findings highlight the broad reach and cost-effectiveness of e-marketing, particularly through social media platforms like Facebook and online business tools such as eBay and Amazon. The report emphasizes the ease of tracking marketing investments and gauging their returns. The conclusion underscores the positive changes e-marketing has brought to businesses, especially for those newly established, emphasizing its significant influence on modern business operations and the promising future it holds.

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ONLINE MARKETING
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Introduction
In the modern-day world where people are business oriented, and almost every field of
business has been exploited, proper marketing is what will make the difference between a
successful company and a company that will flop. Any leading business enterprise in the world
today spends much fortune of what it makes to market their products and services through
various means especially advertisements (Kaplan & Haenlein 2010). The change in technology
has also influenced the way information about various companies is passed to potential clients.
So, in this case, how has technology influenced the way various companies market their
products. Is e-marketing the reason why many companies reach a wider market.
Data Collection and Analysis
For us to understand the impact of e-marketing, a few categories of companies were
selected as the case study for this research. I collected information from the companies about
their use of the internet to market the products that they deal in producing (Nicholls 2012). In
analysing the information about companies that already established themselves, we take a look at
the difference in their market performance before and after the use of e-marketing. For the
analysis of the companies that are establishing themselves, we compared their performance with
those that have not initiated e-marketing in their operation.

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Broad and Global Reach
There are various businesses that have been established recently and have picked up fast
to gain a considerable share of the market in such short time. Comparing these companies with
similar companies that have not fully embraced the use of the internet as a vital marketing tool,
they are steps ahead. The main reason behind these is the fact that these companies have the
capacity to reach a big number of people (Kim & Ko 2012). In a world of a population of around
seven billion people, 2 billion out of this population are active users of Facebook. The recent
years have seen a Facebook rise from just a social media platform to a very powerful marketing
tool. Facebook has enabled many companies to reach a very large market both at a local level
and at international level making it one of the most desirable marketing platform in the world
today.
Cost Effective.
Given the fact that a business organisation has the capability to access a very large
market from the internet without spending a lot of resources. The fact that they are able to access
a large market with fewer resources assures that the cost of operation of the company is reduced
to ensure that the company thrives and beats competition from companies that have not focused
on marketing through the internet (De Vries, Gensler & Leeflang 2012). Another internet
marketing tool that is very important in the world today is the online business website tool, for
example, eBay and Amazon. Apart from just marketing, these online platforms provide an
interface in which the buyers and the sellers of the various products can freely interact. As a
result, the cost of operation of this companies is greatly reduced as their sales increase and their
globular market also expand vastly. That makes the online based business to grow rapidly and in
a very short time beating other companies with the old modes of operation.

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Easy Measure of Cost and Effect
Tracking the growth of the business as a result of the marketing is very important so as to
help us establish if the investments in marketing are bringing returns. using other marketing tools
that do not involve the internet means that it would be really hard to track down the number of
people reach and compare it with the changes that have been brought about by marketing. In
simple words, it would be hard to determine the exact worthiness of your investment in
marketing (Armstrong et al. 2015). Using online marketing tools means that it would be possible
to make a follow-up and find out how many have received the information from the
advertisements on the internet. One will, therefore, know to what level should the advertisements
be carried so as to produce a certain amount of result. A company can also gauge its growth is
attributed to the efforts that the company has put to carry out the marketing of its products.
Conclusion
Looking at the success that various companies have gained as a result of e-marketing we
can clearly see its impact. This evident as we have seen in the case of the companies that have
just established themselves through the social media marketing (Nicholls 2012). Also, the fact
that two out of every seven people on earth use Facebook shows how online market reaches a lot
of people. In conclusion, e-marketing has positively changed the phase conducting various
business in the world today, and the future looks even brighter.

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References
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Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
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Nicholls, J., 2012. Every day, everywhere: alcohol marketing and social media—current trends.
Alcohol and Alcoholism, 47(4), pp.486-493.
Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An
empirical study of a luxury fashion brand. Journal of Business Research, 65(10),
pp.1480-1486.
De Vries, L., Gensler, S. and Leeflang, P.S., 2012. Popularity of brand posts on brand fan pages:
An investigation of the effects of social media marketing. Journal of interactive
marketing, 26(2), pp.83-91.
Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and
opportunities of Social Media. Business Horizons, 53(1), pp.59-68.