Application Development for Mobile Platforms: E-Portfolio - Week 10

This report, an E-Portfolio submission, focuses on the critical aspects of launching and marketing mobile applications within app stores. It covers the creation of app icons and splash screens, preparing screenshots and metadata, and understanding the terms and conditions of app stores. The report delves into developing effective marketing strategies, including demographic analysis and customer satisfaction, and explores the use of both standard and guerilla marketing tactics. It also touches upon freelance work and utilizing apps for business promotion. The report includes a summary of lecture objectives and provides links to relevant resources, such as research papers and articles discussing Android app features, virtual swindle detection, app updates, ad library analysis, and the impact of operating systems. The references cited support the key concepts discussed, offering a comprehensive view of app store dynamics and marketing.

Running head: E-PORTFOLIO
Application Development for Mobile Platforms
Week 10: App Stores & Selling Your App
Name of the Student
Name of the University
Author’s Note:

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E-PORTFOLIO
Summary of the Lecture
The objectives of this week were to create icons & splash screens for Apps, to prepare
screenshots and App metadata, to understand App Store terms and conditions, to determine how
to develop a marketing plan, to understand freelance work, to understand how to use apps for
business promotion, and to use both standard and guerilla marketing tactics. The App Metadata
is the short description of the app and the category or classification, where it belongs. Marketing
strategies should be determined with the help of demographics of the customers, requirements of
the customers and the overall satisfaction of the customers. The Guerilla tactica are again an
important feature.
Links of the Resources
1. http://homepages.uc.edu/~weix2/globecom2015wei.pdf
2. https://mulliner.org/collin/academic/publications/asia226-mulliner.pdf
3.
https://www.researchgate.net/profile/Ahmed_E_Hassan/publication/282501830_Fresh_apps_An
_empirical_study_of_frequently-updated_mobile_apps_in_the_Google_play_store/links/
578e635408ae35e97c3f7012/Fresh-apps-An-empirical-study-of-frequently-updated-mobile-
apps-in-the-Google-play-store.pdf
4.
https://www.researchgate.net/profile/Ahmed_E_Hassan/publication/296480085_Analyzing_Ad_
Library_Updates_in_Android_Apps/links/578fdde008ae4e917cff3955.pdf

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5. http://hcd.ucdavis.edu/faculty/webpages/kenney/writings/Telecom%20Policy%20Android
%20and%20the%20Demise%20of%20Operating%20System%20Power.pdf
Explanation of the Resources
1. This resource describes about the features of Android applications and the Android App store
with proper details.
2. This resource describes about the basic concept of Virtual Swindle. It is an automatic attack
detection application that is inbuilt in all android devices.
3. This resource describes about the downloading and updating several applications from the
Google Play Store. The resource is an empirical study of those applications that are easily
updated.
4. This resource is the detailed discussion on the analysis of several advertisements and the
library updates in any one of the android applications.
5. This resource describes about the android operating system and the demise of the operating
system based power. This is one of the most relevant resources for Android Applications.

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References
McIlroy, S., Ali, N. and Hassan, A.E., 2016. Fresh apps: an empirical study of frequently-
updated mobile apps in the Google play store. Empirical Software Engineering, 21(3), pp.1346-
1370.
Mulliner, C., Robertson, W. and Kirda, E., 2014, June. Virtualswindle: An automated attack
against in-app billing on android. In Proceedings of the 9th ACM symposium on Information,
computer and communications security (pp. 459-470). ACM.
Pon, B., Seppälä, T. and Kenney, M., 2014. Android and the demise of operating system-based
power: Firm strategy and platform control in the post-PC world. Telecommunications
Policy, 38(11), pp.979-991.
Ruiz, I.J.M., Nagappan, M., Adams, B., Berger, T., Dienst, S. and Hassan, A.E., 2016.
Analyzing ad library updates in android apps. IEEE Software, 33(2), pp.74-80.
Wei, X., Neamtiu, I. and Faloutsos, M., 2015, December. Whom Does Your Android App Talk
To?. In Global Communications Conference (GLOBECOM), 2015 IEEE (pp. 1-6). IEEE.