E-store Business Plan Report: Executive Summary and Analysis

This report outlines the business plan for E-store, an e-commerce startup, analyzing its various aspects to ensure its future prospects. The report begins with an executive summary, followed by detailed business information including mission and vision statements, business type, and legal structure. It includes a location analysis and an industry analysis using Porter's Five Forces to assess competition. The product/service description covers the range of products, differentiators, sourcing, and life cycle. The report also delves into USP and competitor analysis, including SWOT analysis. The operations plan covers various aspects of the business. The sales and marketing strategy, along with financial and funding plans, are also discussed. The report concludes with the management team and references.

Individual Business
Plan Report

Executive Summary
Business start up plans are getting more attention nowadays especially in field of e-
commerce. By keeping this in mind, e-commerce start up called e-store has been developed in
order to provide each product and services in reasonable price, right time and best quality. This
report will comprise of e-store start up business which involves identification of certain areas
which will be analysed so that business threats and opportunities can be identified for future
prospects. Business start up is very significant step which needs to be evaluated in adequate
manner so that maximum benefits can be drawn.

Contents
Executive Summary.........................................................................................................................2
Main Body.......................................................................................................................................4
Business Details......................................................................................................................4
Location..................................................................................................................................4
Industry analysis.....................................................................................................................5
Product/ Service Description..................................................................................................6
USP and Competitor analysis.................................................................................................7
Operations Plan....................................................................................................................10
Risk and contingency plans..................................................................................................12
Sales and marketing strategy................................................................................................13
Finance and Funding plans...................................................................................................14
Management Team...............................................................................................................16
References......................................................................................................................................17

Main Body
Business Details
 Company name: E-store
 Mission statement: E-store’s mission is to offer customers the lowest prices, the best
solution available and the easiest to use. This company mission promises an interesting e-
commerce service to meet customer target requirements. The company focuses on price
variables, selection, and comfort.
 Company’s vision: Company seeks to become a most Successful Company of world where
customers can find and buy anything they might want to buy online and provide best
qualities product in the world.
 Business type: E store comes under e commerce industry. E- Commerce Company deals
with buying and selling of every type of product through online modes or over electronic
network or primarily internet. These types of transactions can be business-to-business
(B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business.
 Legal form of Ownership: E Store Company has sole proprietorship type of ownership. In
this type of company owned and run by one person and where there are no legal differences
between owners and business entities.
Location
Location can make a huge impact on ability of business to represent in the market,
Competition from competitors, total costing, taxes and follow guidelines from government. As
this company deals in goods and services which are being available at e-platform and provide
door to door services. So, the location of this company is in London, United Kingdom from
where it operates its overall business in smooth manner.

Industry analysis
In reference to company, there is a business model that helps the industries to able to fight and
sustain in market and reach at a level of profitability. Market analysis is usually used to identify
the structure of respective industry and its strategy. Porter’s five forces in relation to company
are:
Competition rivalry in the industry- The greater the number of competitors, along with the
amount of products and services that are equal they offer, the less power the company (Aashish,
2017). It is high in nature in E- Commerce industries. Company continue to compete at basic
prices and also others factors that influence the choice of buyers like fast delivery, discount and
Offers, variations, customer service, etc. Therefore E-store needs to emphasize over competitive
rivalries which could hamper its flow of operations and market share for long term.
Potential of New Entrants: Threat of new entrants into this type of industry is very high in
nature because it is comparatively easy business structure to opt for. Various organisations are
using innovative techniques in order to eliminate risk of new entrants. Also it is focused that
more of market share is occupied in order to reduce impact of new entries. At this point, E-store
being a start up business needs to develop effective market strategy in order to attract maximum
of customers towards its business for long term survival. It is also required to analyse strategy of
existing market players in order to deal with market competition in effective manner (Cantù And
et. al., 2018).
Bargaining Power of Supplier: It is low in nature because there are many suppliers in market
and hence they have the power to choose their own suppliers. Supplier plays significant role in
order to provide raw materials which will be ultimately used to produce goods for sale purpose.
If suppliers are giving increased pricing structure in regard to such resources, company’s profit
margin will be disturbed and eventually fall short for further operations (Hackl, 2017).
Therefore, it is expected from E-store to not make dependency over single supplier which will
create further problems for such business operations.
Bargaining power of Buyer: It is very high in nature and there are many competitors in the
market with same products so there is no switching cost involve for customers. As customers
play significant for an organisation, therefore it is required to analyse their demands and needs in
order to fulfil them in appropriate manner (Glinik, 2019). E-store being customer centric

operator, needs to analyse consumer behaviour and act accordingly in order to increase customer
base by satisfying their requirements and attain maximum profitability.
Threat of substitute: It is high in nature as there are lots of sellers involve in the market and
there is no switching cost involve for customers. As there are relatively large amount of
companies operating under this industry, the chances of substitute threat is significant in nature.
The company needs to emphasise on its level of innovation and creativity by creating unique
selling preposition in order to eliminate risk of substitute. In this regard, E-store needs to work
on its operations, quality of products and other factors in other to produce most efficient and
effective products as compared to its competitors to maintain respective market share.
Product/ Service Description
The product which is being provided by the company plays significant role in its long term
survival and ultimate profitability. Therefore in this regard, E-stores prevailing product
ranges are discussed as follows:
 Main product range: The Company is looking up to provide wide range of
products and services in order to attain required market position. Its product ranges
will include clothing, home appliances, food items, vegetables and fruits delivery
and so on.
 Differentiators: Its products will be innovative and uncompromising quality in
order to maintain its unique identity among competitors (Miller and et. al., 2019).
Also the company has been looking to introduce unique sustainable products which
will be disposable in nature so that healthy eco-system will be maintained. Through
this technique, company will be able to attract maximum of customers as people are
becoming aware about environmental issue which are increasing day by day due to
pollutants and other hazardous substances.
 Product sourcing: The Company will provide particularly its own product range
and some of other brand others. It will be helpful in creation of ultimate brand
recognition across the globe and especially in the area of operations. This needs to
be effective system as it requires reach to suppliers in order to promote easy
functioning of business operations for long term basis.
 Life cycle: Respective organisation has been providing wide range of products
which are seasonal, perishable goods or non perishable goods so that it becomes

easier for customers to find all products at single platform. It is important to
analyse life cycle of products so that more effective and efficient products can be
developed and delivered to target audience.
USP and Competitor analysis
Unique Selling Preposition
Understanding needs of customers: It is important to identify needs and requirement of
customers in order to deliver most suitable services and products which will enable an
organisation to build its brand image and retain huge customer base. In e-commerce
industry, there is intense competition environment which made organisation to implement
most effective and dynamic techniques through which it will become easier to attract
maximum of customers in order to run business smoothly with adequate profit- margins. E-
store being a start up business requires developing USP through identification of customer
behaviour and their respective needs so that maximum market share can be attained in
respective industry.
Determine Strengths and Weaknesses: In general business organisations are aware about
their related strengths and weakness in respective industry (Rajagopal and Davila, 2020). E-
commerce start ups usually determine its strengths and weaknesses through conducting
adequate assessment for such concern. It is important to be aware of related capacity and
loopholes in company in order to deliver best services to target audience. E-store has to
make certain efforts in such direction for progressing in optimistic direction. Through this
progress, it becomes easier to identify which area requires company’s attention and which
part is plus point for delivering best results.
Problem solving: After identification of related strengths and weaknesses, an organisation
needs to take corrective actions in this regard so as to rectify respective loopholes in such
business which could hamper its overall development in long term basis (Parshuram, 2017).
It is considered as most important factor which needs to be emphasized in order to retain
maximum market share for long term. It will ultimately attract more customers and better
market position in condition of such intense competition.
Adhering to customer needs: At last it is required of a business organisation to deliver its
respective services and products as per demand and requirement of customers which will be
helpful for such business unit in long term growth and optimistic business prospect (Sharma

and Goyal, 2020). It is important to consider relevant customer demand in order to
maximize market segment and brand recognition. E-store being an e-commerce start-up
needs to develop optimistic market position in order to attract optimum number of customers
in such competitive environment of related industry.
Also in this regard organisations SWOT analysis can be conducted in order to identify its
respective area of development. Therefore SWOT analysis of E-store can be conducted as
follows:
Strengths
 E-platform: As organisation structure
is e-commerce, it has chances of
creation maximum customer base due
to wide range of internet users.
 Marketing strategy: Company’s
marketing strategy is innovative which
will be able to create brand image and
popularity among all age people.
 Management team: Its management
consists of experts and professionals
who will play significant role in its
overall development and growth.
Weaknesses
 Quick expansion: Being a start-up, the
chances of quick expansion is fairly
low as compared to well established
business units.
 Start-up: Being new in respective
industry it needs to emphasise over
holding related market segment in order
to generate long term profits.
 Low funding: Chances of funding is
comparatively low.
Opportunities
 Innovation: In such competitive
environment, organisation needs to
adopt innovative strategies and
techniques in order to satisfy consumer
needs (Poandl, 2019).
 Customer loyalty: By providing best
quality goods and services, it could
Threats
 Competitive environment: As the
company is e-commerce type business,
therefore there is considerably huge
amount of competition in market.
 Price fluctuations: There are
unfavourable fluctuations in prices of
products which is lower profit-margins.

attain customer loyalty for long term
basis.
 Government plans: Government is
initiating various start-ups programmes
in order to promote business
development.
 Scarcity of resources: Due to lower
raw materials, it will be difficult to
meet consumer based demands for
further period.
Competitive Advantage
Being a start up, E-store’s generic strategy is differentiation. It has focused over
identification of its future prospects and adopted most advanced technology and human forces
with effective strategies in order to deal with intense competition (Dilip and Devakumar, 2019).
It will serve its customers over e-platform which will also include door to door deliveries and
after sales services so that customer satisfaction can be promoted for ultimate growth. It has
prioritized needs of customers so that adequate market position could be attained. Also it
emphasises over product manufacturing with use of best quality material in order to eliminate
any errors and defects. It promoted unique business model from other competitors in order to
stand in such intense competition environment.
Target Market
Segmentation: In this stage, company divides populations into different groups as per
their features, nature and requirements. These segments consist of demographic, geographic and
behavioural. It is important to classify overall population into different areas as it becomes easier
to target respective group of people (Miller, Scahill and Warren, 2019). E-store has also
segmented population into several groups such as situational, geographic and demographic basis
in order to identify their most potential market segment for long term profitability.
Targeting: After dividing such population in different segments it is then required to
target most appropriate segment which will promote long term profitability and sustainability for
organisation (Fiorentino And et. al., 2020). E-store needs to identify its respective audience in
appropriate manner so that later business models and strategies can be developed according.
Being an e-commerce business, it has considered targeting demographic segment and situational
segments as to sell their products as each such individual in adequate manner.

Positioning: The respective company uses adaptive positioning strategy in order to cope
with the increasing changes in such industry. This way company will be able to meet customers’
expectations with adoption of effective and efficient business strategies which will be helpful for
long term growth and survival.
Operations Plan
In this part, organisation’s day to day operations and departments will be identified as
follows:
Production
It is one of important department in an organisation which deals with producing products
as well as service delivers by adopting most adequate techniques (Le Dinh and et. Al., 2018).
There are various production methods such as unit production, batch production and continuous
production. Generally for e-commerce organisations it is seen that they have large product base
to be produced and therefore it emphasizes over producing goods at all the levels of productions
in order to keep smooth flow of operations. E-store being an start-up company needs to follow
unit and batch type of production in order to eliminate wastage of inventory at early stage by
promoting best quality products and adequate inventory management systems for long term
survival.
Location
Location plays significant role in any type of business which needs to be prioritized in
order to promote smooth flow of operations. It is necessary to consider business location for long
term survival and easy reach to its customers. For this reference, following elements are being
considered:
 Size of business: Being sole proprietorship, the business is comparatively small in size as
compared to large industries (Permatasari and Kartikowati, 2018). It focuses over
developing adequate business and accessible location in order to make easy reach to
customers. E-store needs to adopt such business location which will be adequate and size
should moderate in order to carry out operations in effective manner.
 Type of structure: The respective organisation has e-commerce form of business for
which it needs to make adequate portions such as warehouses, production units, and
distribution units in order to manage such varied operations in easier manner.

 Zoning restrictions: It considered as area where limited people are allowed to access due
to risk of life or other certain factors. In this regard, E-store has established adequate
policies and structure for such areas in order to eliminate any chances of casualties.
 Accessibility: It refers to areas to which people like employees, customers, suppliers and
relevant transportation has access to. It is necessary to ascertain accessible areas for such
people in order to promote easy flow of business.
Legal environment
 Intellectual property rights: It is important for an organisation to apply for intellectual
property rights in order to avoid chances of copying and other infringement acts being
other by other firms or individuals in order to draw certain financial or non- financial
benefits from it. Various types of IPR are patents, copyrights, trademarks and
geographical indication. In respect to E-store, it needs to take necessary IP rights in order
to safeguard its respective properties for long term period. This will eliminate the chances
of wrong use of such intellectual property and other unauthorized use by other users.
 Licensing: In order to run business operations smoothly, it is required to take necessary
license for such business unit. It is government policy which needs to be complied with in
order to avoid any unlawful practice which is being done by organisation. It is considered
as mandatory activity which should be abide with in order to promote business operations
in smooth manner. Therefore E-store is required to comply with licensing regulations in
order to avoid any unlawful practices being carried by such business type to run its
operations for long lasting term.
 Other related legal framework: Other legal frameworks include environmental
regulations, health based regulation, employment legislations in order to run business
operations in adequate manner (Kraus and et. al., 2018). This will promote employee
encouragement, pollutant free environment and healthy life which will automatically aid
in business development and growth for long term future prospects in optimistic
direction.
Suppliers
In order to run business operations in effective manner, it is important to identify
supplier’s structure in respect of E-store business. This will be helpful in ultimate achievement of
demands and needs of customers with proper balance between supply and demand factors in a

market. It will lower the chances of scarce resources and provide adequate amount of raw
materials in order to carry business activities. Also organisation needs to create various sources
of supplies in order to eliminate dependency over one source which can impact business unit in
wide range. Therefore E-store needs to develop adequate supplier plan so that more efficiency
can be promoted for long term basis.
Personnel
It includes hiring and selection of most appropriate staff in order to run business
operations in effective and efficient manner. It has included different type of personnel in order
to manage its operation at each level in effective manner (Fan, 2019). Workforce plays
significant role in an organisation which needs to be chosen as per need of organisation so that
long term goals could be achieved. E-store has monitored efforts being made by its employees in
order to manage efficiency of work and overall performance in appropriate manner. It is
therefore expected of a company to manage balance between employees so that more efficiency
can be promoted for long term.
Risk and contingency plans
Risk analysis: foremost requirement in an organisation is to identify risk which could
hamper working environment of an organisation. Risks analysis involves use of various
strategies which will help in eliminating such risk factors in effective manner. Such risk
usually arises from unforeseen contingencies that could affect easy flow of business in
monetary or non monetary form. E-stores have therefore implemented effective techniques
in order to identify prevailing risks.
Contingency prioritizing: After risk analysis, it is required to identify most significant
area which needs attention of organisation in order to reduce risk in business operations. E-
store has prioritized its operating systems and manufacturing unit in order to ensure
smooth flow of business operations in effective manner.
Plan development: Prioritizing contingency in respect of business, it is required to
develop effective strategies and plans in order to deal with such contingencies in adequate
manner. In case of E-store, it has hired a specialised team to analyse inherent risks and
contingencies in business operations so that such risks could be eliminated quickly.
Monitoring: After all the steps, ultimate duty of an organisation is to monitor corrective
actions being taken for such respect. In this regard, E-store is keeping up with