E-tourism Business Report

This report examines the role of Information and Communication Technologies (ICTs) in the strategic development of e-tourism businesses, focusing on the case study of Mushroom Travel. It explores various aspects, including e-distribution of products and services, technology innovations and future applications, technology platforms and smart devices, the changing tourism context, and the crucial role of social media marketing (Facebook, Twitter, Google, Instagram). The report also delves into usability principles, web design guidelines, and technology acceptance models. It highlights how ICTs have revolutionized the tourism industry, enabling companies to reach wider audiences, improve customer communication, and enhance operational efficiency. The report concludes by emphasizing the importance of adapting to technological advancements to remain competitive in the ever-evolving e-tourism landscape.

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The Business of E-tourism
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The Business of E-tourism
Table of Contents
Role of ICTs in strategic development of tourism businesses......................................................................3
E-distribution of products and services........................................................................................................3
Technology innovations..............................................................................................................................4
Future technology applications....................................................................................................................5
Technology platforms and smart devices.....................................................................................................6
Electronics presence in changing tourism context.......................................................................................7
Social Media................................................................................................................................................7
Usability principals....................................................................................................................................10
Web Design Guidelines.............................................................................................................................11
Technology Acceptance Models................................................................................................................12
References.................................................................................................................................................13
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Role of ICTs in strategic development of tourism businesses
E-distribution of products and services
In this electric generation, the customers are getting desired products and services through the
internet which is a part of information communication technology. In addition, with the help of
the internet, the tourism industry also had developed and provide more attractive offers to the
customers. In addition, Mushroom Travel utilise information communication technology through
online marketing. Along with that, Mushroom Travel was found in 1841 which is a tours and
travel company including online existence. In addition, the head branch of the travel company is
positioned in the Thailand. On the other hand, Mushroom travel is a standout among the best
travel workplaces on the planet. Like this, the travel company races to address the customers'
issues and their slant about a travel objective. Mushroom Travel are providing package tours
through online that can be considered as e-distribution. In addition, the online marketing is
required to fulfil the solicitations and necessities of the customers (Pfister and Tierney, 2009).
Thus, the travel company can build up its brand an incentive through high-class service with
great qualities to its customers. The technology is a reasonable choice to make the successful
progression. To grasp the accommodation of practical things Mushroom Travel first evaluate the
thing before pushing it in the market. In any case, the progression of things transforms into a
significant fragment for the travel company. According to research, it is seen that the marketing
by using the latest technology as a one of a kind thought of web based marketing. Another
critical thought is included in this strategy which implemented by the hospitality industry
recognises the present examples and customers' needs as demonstrated by evaluations of the
Technology(Suomi, 2006).
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Technology innovations
With the support of information communication technology, different types of innovations were
made to expand the business of tourism industry. In addition, the internet is one of the most
effective innovations that influences the communication system between management and the
customers(Eunson, 2006). In other words, Mushroom Travel unable to expand their business
without the contribution of Technology. Accordingly, distinctive kinds of improvements play
essential portion of application and web program for upgrading the mobile technology. Besides
that, web technology is primarily used to satisfy the customer's demand in the hospitality
industry. Alongside that, a signal is reflected by the satellite in space when a man downloads an
application from a mobile. Like this, the field of the hospitality industry is unserviceable without
specific technical support (Tretter, 2004). Additionally, extraordinary sorts of named
exceptionally qualified specific people interface the phone for downloading at the server room.
In other sense, the criticism operations are furthermore affected by the mobile application
technology, for example, graphical presentation, progressive working system, renovated HTML
customs. Additionally, the site is one of the best instances of key operations since potential
customers can end up being easy to a current by selecting in the official site of Mushroom
Travel.
Additionally, anybody can seek visit and travel sites and contact with them from around the
world with the help of the web. Aside from that, the visit rebate offers of hospitality industry can
give and exchange information through the web with the help of mobile application technology
which is a standout amongst the most current patterns in the social media application technology.
Other than that, the visit rebate offers of Mushroom Travel easily exchange information with
their customers through the web with the help of Facebook, Google, and Skype. Remembering
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the true objective to build a solid connection with various accomplices, mobile technology has a
dominant influence which moreover impacts better coordination in the workplace. Like this,
Mushroom Travel joins web and application technology which gives helps in web based
marketing (Dai, 2012).
Future technology applications
The Internet is rapidly developing the applications which a part of information communication
technology. In addition, some application can count daily requirements of the customers. Along
with that, Google play store is influenced by the internet, and it includes many applications. An
application is a sort of very much organised program which just can keep running on a particular
working arrangement of a gadget, for instance, a portable PC, tablets and mobiles. Also, a man
learned, and visit the web instalment office with the assistance of the mobile application. As to
mobile application which increments the fame and rating of the hospitality industry(Miller,
2007). Along with that, the management of a travel company can undoubtedly get to the record
of clients by giving advancement through email and other online social media organise. Aside
from that, the rating of the social media application is a basic component which clarifies the
prevalence of a travel company. Apart from that, a client can rate an application inside the size of
1 to 5 with the assistance of google play store application which accompanies android based
mobiles. In addition, there will be an open door made as a helpful proposal of a current client
with the assistance of high rating like 4.5 stars out of 5 stars. Aside from that, another client lean
towards the high evaluated mobile applications which increment the travel company between
family, companions and social life(Miller, 2007). These sorts of social media applications like
Facebook, Instagram, Twitter, Skype and what's app application are successful conducting a
basic part of the online marketing procedure of the hospitality industry by advancing their offers
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and plans to various clients. Also, a travel organization can draw the consideration of their
clients with the assistance of the social media application with the assistance of the future
technology based mobile application and measured by information communication technology.
Technology platforms and smart devices
There are various types of smart devices are manufactured by the famous organisations such as
tablets, mobiles, notebook, laptop, projectors and computers. The hospitality industry can expand
their business by utilising the technology platforms and smart electrical devices. In addition,
technology platforms and smart devices are interlinked with each other. Along with that, most of
the technology platforms belongs from the internet. In other words, with the help of the internet
many tours and travel organizations are expanding their business (Barrows, Powers and
Reynolds, 2012). The online marketing is one of the major aspects of the evolution of technology
platforms and smart device combination. In other words, the management of the hospitality
industry can draw the attention of their customers through online marketing which is a
technology platform influenced by smart devices. Along with that, a promotional strategy is an
effective tool which also helps an organization to attract most of the customers. In addition, the
technology platforms also include internal business structure (Clark, 2016). In order to represent
any proposal, the managers and supervisors of an organization use smart devices such as
mobiles, laptop and computers. Besides that, Google is large technology platform which includes
several segments along with single account access. Gmail is one of the critical segment of
Google which is powered by the internet. In addition, Google accounts can be accessed by the
individuals through smart devices.
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Electronics presence in changing tourism context
In order to sustain in this competitive world, a tourism company needs to have a virtual address
or presence. In other words, a website is a kind of electronic platform where the tourism
companies can create their electronics presence. Thus, application for android, windows and iOS
can also be considered as virtual presence of tourism industry (Sanderson, 2009).
Social Media
Social media marketing is a fundamental channel for tours and travel industry. Apart from that,
social media is one of the primary routes for procuring in this online world associated with social
media. The tours and tourism industry can build their notoriety through social media marketing
defiantly by accepting high evaluations. In addition, social media is the fundamental way that
can't be neglected by any person in this world. Alongside that, the social media marketing
methodology will be basic and best for the tours and travel industry of the around the globe.
Thus, the standard marketing mediums which are open are TV, radio and social media (Zeithaml,
Bitner and Gremler, 2012).
Along these lines, developments through social media or internet marketing will be the most and
correct system for the tours and travel industry. A great measure of individuals around 90% in
this world uses social media application, so this is the basic key recurrence for the tours and
travel industry to concentrate on their gatherings of watchers by offering advancements to the
pages of Facebook, Google's records, Twitter and what's application. The tours and travel
industry can build up their bundle visit organises, low visit rate; discounts offer by advancing in
social records which are gotten to through mobiles, tablets and portable workstations of the
clients (Healey, 2011). Social media marketing through technology is the best and huge process
in this days for concentrating on new customers towards the tours and travel industry since
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everybody is reliant on social media. People use most by far of the conditions into social regions
even in loosen up time of their office. In this manner, the tours and travel industry can switch
their limited time promotions to the social media or into the mobile applications that will help the
tours and travel industry in concentrate on their gatherings of spectators or customers.
There are various online stages open online for marketing, in any case, the top most stages which
can help in target new customers for Mushroom Travel are:
• Facebook
• Twitter
• Google
• Instagram
Facebook
Facebook is the top most strive for social media marketing and stamps new customers. Around
80% people work Facebook consistently. Moreover, Facebook is casual and has a deep space of
the tours and travel industry is unfathomable for marketing and target new people. Like this,
external new customers will be direct and productive for the tours and travel industry by driving
advancements to the course of occasions of Facebook (Healey, 2011). The tours and hospitality
industry need to make a business fan page and need to propel that page through the tours and
travel industry by putting the travel company with that fan page. Therefore, new people make
accounts every day on Facebook which is more benefit for a travel company that they can
concentrate on many individuals every day basically. This web-based marketing Facebook
business page turns around further by the examinations with the social affairs of individuals
through the posts of tours and travel industry related articles, tours and travel industry things
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pictures, recordings of hospitality industry or marketing recordings. Alongside that, with the
assistance of audit, those posts in the business page course of occasion’s group can share those
posts and comment in the posts. Those post can make the new group in case they like the things
picture or recordings (Barrows, 2016).
Twitter
Twitter is another incredible and reasonable instrument for social media marketing. People take
after Twitter pages, and each one of the twits made by the tours and travel industry comes over
the span of occasions of Twitter customers. Additionally, Twitter can assist tours, and hospitality
industry with communicating their updates related to their new rebates offers over the web. The
customers can stack the official posts made by the tours and travel industry which will go to the
timetable of various customers. By conveying of new updates each day utilising Twitter can
attract new customers towards the tours and travel industry. By using Twitter as marketing stage
can pivot around trades and online correspondence for the tours and travel industry along these
lines, the hospitality industry can make sure about interfacing with Twitter as much as they can.
Google
To download mobile application from android mobile, Google play store is assuming a
fundamental part. Other than that, through Google mail, tours and hospitality industry can
convey and offer their online clients. Moreover, Google Drive, Google+, Google Photos are
other features of Google offered to account holders (Barrows, 2016).
Instagram
In the industry of tours and hospitality, Instagram incorporates an enormous importance by
giving beautiful and appealing visit goals with fantastic design and photographs posted by tours
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and hospitality industry. With the assistance of interesting pictures, tours and hospitality industry
can likewise draw in the online clients.
The part of the social media and information communication technology both improve
transformation in the area of tourism and hospitality industry. Other than that, the web is one of
the unique elements which impacts the upheaval by making the travel company between
hospitality administration and the clients (Luo, 2012). Besides that, the mobile is made by
different sorts of universal company, influence the development of internet marketing. At the end
of the day, in the present business advertise, the mobiles which bolster working frameworks like
Android, Windows, and Java and iOS incorporate distinctive sorts of application. Also, the
administration of a hospitality industry can advance their service and visit bundles to their
current and potential clients with the assistance of both web and mobile application.
Additionally, different sorts of tours and travel organisations offer alluring outside visit arrange
at low cost for those clients who are associated with them through social media application.
Usability principals
The evolution of the internet critically measures the communication system by influencing smart
device initiatives. Besides that, the management of the Mushroom Travel has also included the
level of a communication system between management and customers through mobile
application and online chatting (Hendarti and Kurniawan, 2011). After the introduction of
Google play store, customers can select suitable tourism application and book package for travel.
In addition, with the help Information Communication Technology, the understanding between
company and customers has effectively improved. Along with that, in the communication
process, the customer care executives assist the customers by interacting deeply, and the
customer care executives also suggest the best plan for the customer. In addition, ICT critically
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measure the process of usability principals by introducing innovative and effective online
connectivity system. Besides that, the website is another significant part of the technological
development. Besides that, with the help of the internet, an organization can create a virtual
office which provides service to the customer anytime. In other words, the customers can access
the official website of Mushroom Travel in order to get desired information. On the other hand,
the management of tourism sector can recognise the customers and approach them through a
message, e-mails (Ley Chavez, 2010).
Web Design Guidelines
The Internet is the leading technology which includes every single opportunity for business
expansion process. The management of an organisation can contact their customers by using the
Internet in an electronic device. Besides that, with the help of the internet, Mushroom Travel can
also increase their profit and sales. Thus, the management can use the internet by designing their
official webpage properly. In other words, the web design needs some essential guidelines which
must be followed by the organisation. On the other hand, Mushroom Travel also has an effective
website which includes every information about the quality services and packages of tours. In
addition, the management needs to provide accurate information related to tour packages on their
official website. Along with this part, the web design also includes some critical aspects such as
domain and hosting arrangements, internet protocol address, data protection and customer’s
details. In current days, every people has an account in Google or any social media sites which
include extensive personal information of that person. Once a person accesses the website, an
invisible link was created by IP address by which an organization can track and reply the
customers. In simple words, the browsing history of an individual has critically measured an
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organisation to access the requirements of the customers. Besides that, Mushroom Travel needs
to follow the guidelines in order to meet desired goals and objectives(Leboff, 2014).
Technology Acceptance Models
The social media marketing through mobile technology has created starting late with to a great
degree cost very much arranged way, driving the marketing occurs distinctly On the opposite
side, the hospitality industry can use social media marketing through mobile technology with the
normal procedures as differentiating to making a contention between them. The hospitality
industry must need to recall about the basic techniques also depending upon the specific goals of
the tours and travel industry (Fogg, 2009).
The travel industry or hospitality industry has quickly expanded in most recent two decades with
the assistance of social media and technology since 1950. Likewise, the hospitality industry
develops as a huge financial area since it conveys benefit to a large number of individuals around
the globe. As indicated by Smith 2013, the hospitality part has the high need for some
individuals. Besides that, as indicated by Kotler, an altering relationship is made amongst clients
and providers of for profiting all the more effectively with the assistance of the web. The
impression of social assorted qualities and histories in different parts of the world with a specific
end goal to build up the example of the hospitality industry. Kotler moreover expressed that a
moment era of the outline and web advancement which focuses on enhancing correspondence,
interoperability, secures information sharing and viable coordinated effort through World Wide
Internet (Wahlgren, 2010).
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