E-tourism and Social Media: Importance of Data Protection and Security

This report delves into the critical intersection of e-tourism and social media, emphasizing the paramount importance of data protection and security within the tourism and hospitality sectors. It begins by highlighting the significance of cybersecurity in the face of increasing cyberattacks, particularly those targeting valuable consumer data. The report further examines the importance of data protection, emphasizing the need for organizations to adhere to data protection legislations. It also touches upon how social media is used to enhance business. The conclusion summarizes the report's key findings, underscoring the essential role of e-tourism and social media in the development and growth of the tourism sector. The report also includes references to relevant academic sources.

E-tourism and social
media

Table of Content
 Introduction
 Importance of security in execution of technology
 Importance of the data protection to execution of technology
 Conclusion
 References

Introduction
E- tourism is digitalisation of all process as well as value chains
in travel, tourism and the hospitality sector that enable
company to increase effectiveness and efficiency. Social
media refers to applications and websites that enable the users
to develop and share the content in social networking There
will be discuss about significance of the data protection to
execution of technology in tourism and hospitality sector.

Importance of security in execution of
technology
Security and safety have been indispensable situation for tourism
industry. Under this, technological process is lead to high
cyberattacks incidence. In the travel and tourism sector, main
technological cycles are mobile payments, big data, cloud
computing, social media and Artificial Intelligence.

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These all enhance the cyber risk for
businesses and users. The
cybersecurity is complex to be
insure due to kind of different
cybercrime. The tourism firms are
targets for cybercriminals and
hackers because they mainly deal
with valuable and large quantity of
consumers data.

Importance of the data protection to
execution of technology
Data protection is process of safeguarding necessary information
from compromise and corruption, it enhanced amount of the
data that developed and continues stored to developed
unprecedented rates.

It seeks to protect the data of
people through offering
people with the rights over
data, establishing regulators
to enforce laws and
imposing the rules on way
under which governments
and firms use data.
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Information security is main aspect in tourism and hospitality
industry. In this, personal data security is necessary in the
tourism and hospitality sector but several organisation may not
not comply with data protection legislations.

Conclusion
It has been concluded from above mention report that E- tourism
and social media both help in development and growth of
tourism and hospitality sector. Through using social media,
company communicate with the people and provide them
information about offers.

References
Wozniak, T. and et. al., 2017. The return on tourism
organizations’ social media investments: Preliminary evidence
from Belgium, France, and Switzerland. Information
Technology & Tourism. 17(1). pp.75-100.
Xiang, Z. and et. al., 2017. A comparative analysis of major
online review platforms: Implications for social media
analytics in hospitality and tourism. Tourism Management. 58.
pp.51-65.

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