This report delves into the realm of e-tourism, specifically examining the strategic integration of social media within the hospitality industry. It begins with a comprehensive literature review, exploring the importance of social media for brand awareness, customer engagement, and competitive advantage. The report then presents a case study evaluation of the Mad Hatter Hotel, analyzing its current social media practices and their effectiveness. The analysis covers the use of various platforms like Facebook, Twitter, and mobile technology in attracting and interacting with customers. The report further discusses the impact of online reviews and the role of smartphones in enhancing customer service. Based on the evaluation, the report proposes a new social media strategy for the Mad Hatter Hotel, including recommendations for improving online presence, managing customer feedback, and leveraging social media for marketing. Finally, the report concludes by summarizing the key findings and emphasizing the importance of a well-defined social media strategy for success in the modern hospitality landscape.