This research report investigates the influence of E-word of mouth (E-WOM) marketing on the hospitality industry, specifically focusing on hotels in Goa. The study explores how online reviews and social media impact consumer behavior and hotel operations. Data was collected through questionnaires administered to both hotel guests and managers to understand the effects of positive and negative reviews on decision-making processes. The report highlights the growing significance of E-WOM in the digital age and its role in shaping consumer choices, emphasizing the importance of understanding and managing online reputation within the hotel sector. The findings reveal that E-WOM has a significant impact on the hospitality industry in Goa, as customers increasingly rely on online reviews. The research also provides insights into how hotel managers perceive and utilize online feedback to improve customer satisfaction and address service shortcomings, highlighting the competitive pressures that E-WOM imposes on the industry. The study also includes a review of relevant literature, objectives, methodology, research questions, findings, and conclusions.