University Project: Strategic Marketing Analysis of E45 Skincare

This presentation analyzes the strategic marketing plan for the E45 skincare brand. It begins with an introduction to strategic marketing and then provides an overview of the market size and trends within the skincare industry. The presentation then moves on to a competitor analysis, highlighting key players in the UK market. Macroeconomic factors, including political, economic, social, and technological influences, are also examined. Microeconomic factors such as customers and employees are also analyzed. A significant portion of the presentation is dedicated to customer analysis, identifying the target audience and their needs. Stakeholder analysis is also conducted, followed by the articulation of key strategic marketing objectives. The presentation concludes with a summary of findings and references.

Strategic Marketing

Introduction
 Strategic Marketing refers to a method by which a business entity
differentiate itself from the rivals through emphasizing on its strong
areas to administer better value and services to customers. This PPT is
based on E45: The Beauty of Simplicity which is a skincare brand,
offering variety of products to customers which are specially
formulated to manage itchy or dry skin.

Market Size and trend data
 The market size of global skin care
products was valued around 134.8
billion in year 2018 and is
anticipated to grow at CAGR of
4.4% till 2025

Competitors analysis
 Competitor analysis is the procedure of evaluating competitors of firm,
its products as well as marketing strategies.
 There are various competitors available in market of United Kingdom
of E45: The Beauty of Simplicity.

Macro economic factors
 Political: In beauty industry, product safety is the crucial factor for
which a act called 'Personal Care Product Safety Act ' was developed by
government which enable FDA to ensure product safety
 Economic: The factors like interest rate, inflation, recession highly
impacts the industry. If the inflation rate is high in the market, then it
declines the buying power of consumers.

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 Social: The needs and preferences of customers are changing very
frequently and there are various competitors available in market which
offers innovative products to customers.
 Technology: It is the most crucial factor for every organisation that
helps firm in gaining competitive advantage over rivals.

Micro economic factors
 Customers: They are the crucial part of company as its growth and
success highly rely on it.
 Employees: They are the main assets of an organization that leads it
towards growth by ensuring accomplishment of its goals and
objectives.

Customer analysis
 In the marketing plan of E45, customer analysis is the crucial part that
helps in determining target customers, anticipating their needs and
specify the way to satisfy them. The target customers of E45 are those
people who suffer from dry or itchy skin, psoriasis, eczema, dermatitis
or ichthyosis. The products offering by company helps those people in
improving the condition of their skin.

Stakeholder analysis
 Stakeholder analysis helps the company in determining the stakeholders
of company, grouping them as per their participation level, interest and
influence. The stakeholders of company includes owner, employees,
customers and government.

Key strategic marketing objectives
 To develop the brand awareness of company by conducting effective
marketing campaigns in upcoming years.
 To increase the sales and profit ratios of company by 30% within next
2 years.

Conclusion
 As per the presentation, it has been concluded that strategic marketing
is the plan of organisation to target people and transform them into
customers of the products and services offered by an organisation. An
effective marketing plan helps the firm in promoting its products and
services in more effective and accomplishing the goals.

References
 Banerjee, S.B., 2017. Corporate environmentalism and the greening of
strategic marketing: Implications for marketing theory and practice.
In Greener Marketing (pp. 16-40). Routledge.
 McDONALD, M.A.L.C.O.L.M., 2016. Strategic marketing planning:
theory and practice. In The marketing book (pp. 108-142). Routledge.