Entrepreneurship and Innovation Analysis: Eagle Boys Pizza Case Study

This report provides an analysis of Eagle Boys Pizza, focusing on the role of entrepreneurship and innovation in the company's success within the fast-food industry. The case study examines the strategies implemented by CEO Tom Potter, highlighting the innovative marketing approaches and business models that helped Eagle Boys Pizza gain a strong position in Australia and New Zealand. The report delves into the theoretical concepts applied, such as innovation, branding, and franchising, and discusses the skills and qualities of a successful entrepreneur as demonstrated by Mr. Potter. It also explores the factors contributing to Eagle Boys' achievements, including product uniqueness and customer interaction, while considering alternative strategies and the importance of entrepreneurship and innovation for business managers. The report concludes with a summary of the key elements that drove Eagle Boys Pizza's growth, emphasizing the role of innovation and the effectiveness of entrepreneurial leadership.

Running head: ANALYSIS OF ENTREPRENEURSHIP
ANALYSIS OF ENTREPRENEURSHIP
Name of the Student
Name of the University
Author Note

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Executive Summary
The report is based on the analysis of the role which is played by entrepreneurship and
innovation in the effective development of the organizations in the industry. The case study is
based on the organization named Eagle Boys Pizza which was developed by its CEO Mr.
Potter. The ways by which the CEO has been able to develop the position of the organization
in the fast food industry of Australia and New Zealand are important part of the discussion
which has been made in the report. The report has also provided an analysis based on the
different innovation based activities which have been implemented in the company.

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Table of Contents
Introduction....................................................................................................................3
Determining the theoretical concepts which are applicable to matters discussed in case
study...........................................................................................................................................3
Developing the understanding of the skills, knowledge and qualities based on
successful entrepreneurship.......................................................................................................5
Abilities need to be developed by entrepreneurs.......................................................5
Qualities, skills and knowledge of CEO of Eagle Boys.............................................5
Factors which led to the achievement of Eagle Boys................................................5
Discussion based on the role of entrepreneurship and innovation related to problems
discussed in the case...................................................................................................................6
Influence of entrepreneurship and innovation in the success of Eagle Boys.............6
Levels of the necessity of entrepreneurship and innovation for business managers..6
Other aspects which affected the success of Eagle Boys...........................................6
Different method which could have been used by Eagle Boys..................................6
Conclusion......................................................................................................................7
References......................................................................................................................8

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Introduction
The organization named Eagle Boys Pizza was formed in 1987 with the name of Dial-
a-Pizza Australia Pty. Ltd. that was situated in New South Wales. Tom Potter, the founder
and CEO of the organization was able to develop the topmost position of Dial-a-Pizza in the
fast food based industry. The marketing related process which had been implemented by the
founder was unique and unusual in nature. The company had expanded its operations from a
single store based restaurant to the largest chain of pizza in New Zealand and Australia.
The major objective of report is related to the methods that have been implemented by
the organization and unique style of market research which has been developed by Tom
Potter.
Determining the theoretical concepts which are applicable to matters discussed in case
study
The CEO and founder of Eagle Boys Pizza had implemented different theoretical
concepts which have helped the company to develop its position in the fast food industry. The
activities of Mr. Potter related to research and development have led to implementation of
different innovative concepts. The ideas which have been implemented by the CEO are based
on the increase in levels of competition in the fast food industry and differentiating the
products from their competitors. The CEO had thereby been able to implement different
innovative strategies based on trends in the industry and choice of consumers (Carayannis,
Samara & Bakouros, 2015).
Innovation can be considered to be another important concept that was developed by
Mr. Potter in operating processes of Eagle Boys Pizza. The method based on continuous
innovation has been used by Eagle Boys Pizza in order to operate in the fast food industry.

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An important step based innovation in Eagle Boys Pizza was related to the implementation of
the two tier pizza delivery box (Cunha, Benneworth & Oliveira, 2015).
Branding can be defined as an important process that is helpful for development of an
effective position in fast food industry. The firm thereby enjoyed huge levels of brand
recognition and loyalty in fast food industry of Australia. The branding based process has
been facilitated by different innovative and unique products (Furman et al., 2017).
The management of intellectual property was also considered to be an important
process which had been maintained by the CEO of Eagle Boys Pizza by securing the rights
based on Intellectual Property. Protection of formal rights in an effective way has played a
major role in providing the organization with tangible resources (Galindo & Méndez, 2014).
Franchising is applied by the CEO of Eagle Boys with the help of effective
expansion of Eagle Boys and its operations. The franchising based process was thereby quite
helpful for Eagle Boys Pizza in increasing its presence in fast food market of New Zealand
and Australia. The levels of investments that are required for expanding the operations of
Eagle Boys in the country are also quite low as compared to normal stores (González-Pernía,
Jung & Peña, 2015).
As discussed by Kyvik (2018), the implementation of the concepts discussed above
have played a major role in the effective growth of the Eagle Boys Pizza in the fast food
industry. Eagle Boys has thereby seen immense levels of success in different areas with the
help of effective implementation of these concepts in its operating processes. The activities
which are developed by CEO of Eagle Boys based on development and research have played
a central role in the organization in order to increase the levels of profitability. The
functioning style of the organization is also highly unique in nature and this has provided
Eagle Boys Pizza with immense levels of success.

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Developing the understanding of the skills, knowledge and qualities based on successful
entrepreneurship
Abilities need to be developed by entrepreneurs
Different abilities and skills need to be developed by the entrepreneurs that can also
be helpful in effective development of the position of the organizations in an industry Ten
key qualities that are required for becoming successful entrepreneurs are. Open mindedness,
discipline, competitiveness, confidence, determination, string skills based on people
management and creativity (Lane, 2016).
Qualities, skills and knowledge of CEO of Eagle Boys
Mr. Potter, the CEO of Eagle Boys Pizza had been quite successful in developing the
exceptional position of his organization in fast food based industry with proper assistance of
the research activities. The different ideas which were thereby applied in business operations
were innovative and the firm was capable of differentiating the operations from other
companies in industry related to fast food. The open-minded attitude and innovativeness of
Mr. Potter can be considered to be an effective characteristic which is based on innovation
based qualities (Sahut & Peris-Ortiz, 2014). The CEO had also possessed high levels of
competitiveness which was a major reason behind the development of huge number of stores.
Factors which led to the achievement of Eagle Boys
The success of Eagle Boys was based on different factors which included uniqueness
of the products and model of the business. Business models that were implemented by the
CEO of Eagle Boys were different from the competitors of the organization. Drive-thru pizza
can be considered to be a breakthrough innovation based on technology that has been applied

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by Eagle Boys. The interaction levels of the company with its customers have also been able
to play a major role in its success (Wipo.int, 2018).
Discussion based on the role of entrepreneurship and innovation related to problems
discussed in the case
Influence of entrepreneurship and innovation in the success of Eagle Boys
Innovation can be considered to be a major part of the success which has been gained
by Eagle Boys in the industry. The process based on continuous innovation has thereby been
implemented by the firm in order to develop the products. The two tier pizza box is an
important innovation implemented by Eagle Boys which led to the success of the company
(Wipo.int, 2018).
Levels of the necessity of entrepreneurship and innovation for business managers
Innovation and entrepreneurship are significant for effective development of different
modern companies in the industry. The managers thereby need to implement the innovative
capabilities for proper development of companies. However, these not the only qualities
which are important for managers, as leadership also plays a major role in operations
(Schmitz et al., 2017).
Other aspects which affected the success of Eagle Boys
Other important aspects that have provided effective contribution to success of Eagle
Boys in the fast food industry is the loyalty of the customers and branding based activities.
The effective management of the intellectual that is owned by the company, is also
considered to be an important factor that has been able to affect profitability levels of Eagle
Boys Pizza (Wipo.int, 2018).

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Different method which could have been used by Eagle Boys
The company could have taken a different approach towards the improvement of its
operations in the industry which is related to the proper usage of different digital channels in
order to reach the customers. The organization will thereby be able to develop the e-
commerce based so that it is able to reach a larger group of customers (Wipo.int, 2018).
Conclusion
The discussion in the report can be concluded by saying that the proper development
of Eagle Boys Pizza in fast food based industry was possible with the implementation of
innovation. The effectiveness of the entrepreneur is also considered to be a major factor
which has affected the development of Eagle Boys as one of the largest chains of fast food.
The uniqueness of different marketing tactics has also played a major role in success of the
organization.

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References
Carayannis, E. G., Samara, E. T., & Bakouros, Y. L. (2015). Entrepreneurship and innovation
practices. In Innovation and Entrepreneurship (pp. 159-201). Springer, Cham.
Cunha, J., Benneworth, P., & Oliveira, P. (2015). Social entrepreneurship and social
innovation: A conceptual distinction. In Handbook of research on global competitive
advantage through innovation and entrepreneurship (pp. 616-639). IGI Global.
Furman, J., Gawer, A., Silverman, B. S., & Stern, S. (Eds.). (2017). Entrepreneurship,
Innovation, and Platforms. Emerald Group Publishing.
Galindo, M. Á., & Méndez, M. T. (2014). Entrepreneurship, economic growth, and
innovation: Are feedback effects at work?. Journal of Business Research, 67(5), 825-
829.
González-Pernía, J. L., Jung, A., & Peña, I. (2015). Innovation-driven entrepreneurship in
developing economies. Entrepreneurship & Regional Development, 27(9-10), 555-
573.
Kyvik, O. (2018). The global mindset: a must for international innovation and
entrepreneurship. International Entrepreneurship and Management Journal, 14(2),
309-327.
Lane, P. M. (2016). Creating the environment for innovation and
entrepreneurship. International Entrepreneurship| Przedsiębiorczość
Międzynarodowa, 2(2), 53-66.
Sahut, J. M., & Peris-Ortiz, M. (2014). Small business, innovation, and
entrepreneurship. Small Business Economics, 42(4), 663-668.

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Schmitz, A., Urbano, D., Dandolini, G. A., de Souza, J. A., & Guerrero, M. (2017).
Innovation and entrepreneurship in the academic setting: a systematic literature
review. International Entrepreneurship and Management Journal, 13(2), 369-395.
Wipo.int (2018). A Glowing Delivery. [online] Wipo.int. Available at:
http://www.wipo.int/ipadvantage/en/details.jsp?id=2690 [Accessed 5 Oct. 2018].