Planning for Growth: Eagle Eye Solutions Business Report Analysis

This report provides a comprehensive analysis of growth planning for Eagle Eye Solutions, a UK-based digital solutions company. It begins with an introduction to the importance of growth strategies and identifies potential opportunities. The report examines the business plan, including marketing mix, PEST analysis, and SWOT analysis, along with financial considerations. It explores various sources of funding and their strengths and weaknesses. A business plan is developed, incorporating financial projections and marketing strategies. The report concludes with an evaluation of succession and exit strategies, such as liquidation, family succession, selling to executives, selling in the open market and succession planning, providing insights into the long-term viability and strategic options available to the business.

PLANNING FOR GROWTH

TABLE OF INDEX
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................3
Business plan...............................................................................................................................3
TASK 3............................................................................................................................................7
Ways for Succession or Exit of Business....................................................................................7
CONCLUSION................................................................................................................................9

INTRODUCTION
Planning for growth is a necessary step for every organisation where the ventures need to
identify the new possible growth opportunities that are available for the company and plan as
well as strategise for them accordingly. Eagle Eye Solutions is a digital solutions company based
in UK that basically deals with all the technological assistance that their client companies might
require. This report will analyse the key considerations that are necessary to evaluate the growth
opportunities that are available with the organisations and these will be justified in context of the
Eagle Eye Solutions. The report will also evaluate the different growth opportunities that are
available with the organisation by the implementation of Ansoff’s Growth Vector Matrix. The
report will further identify the different sources of funding that are available in the business and
the strengths as well as weaknesses of each of it will also be evaluated accordingly. A business
plan will be developed for Eagle eye Solutions where the different aspects such as financial
information etc. will be evaluated and developed. Lastly the report will also analyse the different
exit options and succession strategies that can be adopted by the business.
TASK 1
(Covered in brochure)
TASK 2
Business plan
Executive Summary
It is very necessary for the business to have a good strategy planned out for them so that they
can operate effectively and efficiently in the market for a long run. The rivalry in the market is
growing which is why it is very essential for the business to be able to operate after analysing
the bazaar. The measures have to be engaged according to the satisfaction level of the
customers and the employees so that the status and portfolio of the establishment can be
maintained in the market.
Objectives
 There is going to be an increase in the profit margins by 40% by the end of 2024.
 By the end of 2025 there is going to be an increase in the sales by 50%.
 By the end of 2023 there is going to be an increase by 30% of the market share which
the company can have.

 By the end of 2024 the company is going to have a good objectives and better strategies
for the company to have.
Marketing mix
 Price
Skim pricing strategy is being used by Eagle eye solution so that there is a good bazaar share
and
 People
Eagle Eye solution is providing transparency and complete information about the products and
services to the customers, employees, stakeholders, etc which will make the company have a
better reputation.
 Place
The company is present online so that the customers can find it easier to be able to connect
with the company and be more satisfied with the products and services.
 Promotions
There is good communication with the customers and direct mails for the offers and discounts
are sent out by the company (Syssner and Meijer, 2020). Loyal customers are given further
discounts and offers which is a great issues for the organization.
 Process
There are changes which are got in Eagle eye solution so that they can satisfy the needs of the
customers further which is good for the brand icon in the bazaar and competitive advantage.
 Physical Evidence
There is a good and healthy environment provided to employees so that the customers can get
the best of products and services which makes the portfolio of the company even stronger.
 Product
The company is having a well maintained quality of the products and by getting in the right
technological changes is making the company get a good and stable customer base.
Marketing strategy
 Segmentation
By using the right strategy company can get a competitive advantage and be able to operate

effectively for a long run in market. Informational technology is being used in company so that
there is a longer run of organization and expectations of the customers and the workforce are
being met effectively.
 Behavioural Segmentation- The loyalty and satisfaction of the employees and the
customers is going to be worked upon by the organization.
 Geographical Segmentation- population density, culture, etc are going to be worked
upon by the organization and accordingly improve the products and services of the
company.
 Demographic Segmentation- The focus is going to be according to age, gender, mental
status, etc of Eagle Eye solution.
 Targeting
Target of the company are customers who are technology friendly which is the youth and that
is going to make the company have a strong brand image and recognition in the market (Jin and
Li, 2016).
 Positioning
There are promotions which are being done online so that the company can get a better and
higher functioning for themselves in market.
PEST Political Factors
Political power in UK is steady which is why the company is having a good and stable decision
making as well. The employees and trading policies changes due to Brexit but Eagle Eye solution
did not get affected because of this factor a lot.
 Economic Factors
The pricing of products and services in Eagle Eye solution is done according to the GDP of the
country and the unemployment rate is UK is falling which makes the company have a good
profitability for a long run in the market. Social Factors
The culture has to be considered by the company to be able to improve the products and
services for fulfilling the needs and demands of the customers which is going to make company

have loyal customers and stable economic factor (Tian and et.al., 2017). Technological Factors
Technology is changing rapidly and being a technological base the organization will have to get
in changes accordingly. Innovation and ideas are taking place in the company on a large scale so
that they can compete in the market.
SWOT
 Strengths
The company is having the right knowledge of this industry which is why it is very easy for Eagle
Eye solution to be able to make the right decisions in the company for a long run. There is a use
of right strategies which is present and that can help company be able to operate effectively
(Perveen and et.al., 2017).
 Weaknesses
The working of the employees is not up to the mark which is supposed to be present in a
technological industry which is going to make the company achieve their objectives and aims
slower.
 Opportunities
There are a lot of improvements which the company is doing so that they can compete with the
others in the market. There is good transportation which is present for technology to take place
in the company and the company can reach out to the customers faster and better.
 Threats
Competition in the market is increasing which is a great threat for Eagle eye solution for a long
run in market and the organization will have change their methods in order to get a control on
this factor.
Finance
Basis Amount
Labour €6,000
Raw material €4,000
Technology €4,200
Components €1,700

Total €15,900
Sourcing Finance
Capital funding is type of funding the organization will opt for in future because they do not
want to lose the control over the company and have good decisions for the growth in the
market.
Monitoring and controlling
There are improvements and changes which come in company therefore it is very essential for
company to be able to monitor the workforce so that the standards and productivity is well
maintained. Employees of Eagle Eye solution are evaluated with the help of bench marking so
that there is a well maintained customer base which can be maintained in organization.
TASK 3
Ways for Succession or Exit of Business
Every investor in business mainly small looks for the exit strategies because it evaluates the
money which the investors get after exiting from the business along with the ways to get the
money (Estapé-Dubreuil, Ashta and Hédou, 2016). It provides a control on the future of small
businesses. Following are the exit or succession options that the company follows:
Liquidation
This strategy deals in closing of the shops and setting all the assets. The business has to
retool itself in order to give it to someone else for operation. These are especially used where the
performance of one individual impacts the growth of business.
Pros: It makes easy for the businessman to wound up the business and it is simpler strategy to be
implemented by the small businessman.
Cons: It has lowest return to owner on investment. The creditors have the first right to claim on
funds from the sales of assets.
Keeping the business in Family
The main aim of business mostly small behind giving the business to a family member is
making their heritage live on and also providing living for their heirs. It can prove to be a better

option because every businessman has some emotions and feelings attached to the business they
deal with for a long time (Kaciak and et.al., 2020). So, giving the business to their family gives
them the rights although small in the business which does not belong to them.
Pros: The one who exits the business can keep its hand in the business after leaving as an
advisory capacity. The transition will be smooth because it is groomed by a family successor.
Cons: It can lead to fighting among the family members and also members do not have the
sufficient skills to continue the business.
Option of Giving the business to Executives
The established or small businesses can be sold to the managing director or the people
who currently work in the business (Afrahi and Blackburn, 2019). Those employees can be
willing to take the business because they are familiar with its policies and strategies so it
becomes easy for them to continue.
Pros: It creates a sense of enthusiasm in the employees because they get an established business.
The employees can be facilitated by the loyalty of the customers the company made till then.
Cons: Customers may not be able to accept the new management or the new policies of the
company.
Selling in an Open Market
The owners of Small Business sometimes need to sell their business at a decided
particular price thereby getting the money they demanded. It mostly happens when a person
retires.
Pros: It becomes easy for to sell the businesses which mainly appears to be attractive that gives a
large profit.
Cons: It is difficult to decide the business value and price in which the business is going to be
sold sometimes come less than expected.
Succession: Succession also acts as a strategy to exit the business where the company’s owner
can appoint a particular person as their successor through internal or external mediums. This
means that a person appointed by the present owner will further handle all the operations of the
company and this also helps the owner in still retaining an advisory position for the company i.e.
through this, the company can easily monitor the deals and major decisions that are being taken

by the company or the successor (Afrahi and Blackburn, 2019). The various advantages as well
as disadvantages of this method can be evaluated in following manner:
Pros: The major advantage of using this strategy is that it will help in learning about all the
internal affairs of the company so that the decisions can be monitored and the owner is still able
to track and mould the growth of the company.
Cons: The major disadvantage of the technique, however, is that this curbs the overall growth in
innovation and decision making aspect. It also duplicates the power of authority which is
integrated with the position which is held and hence these are the major cons.
Justification: The company Eagle Eye Solution must choose the exit strategy of giving
the business to the family member which will help him have some rights on the business after
exiting also and the emotions can be secured. Family member if takes the business can also save
their relations among the members and also help in solving financial issues.
CONCLUSION
The research done on the report above helps in concluding that the overall planning for an
organisation is an instrumental tool in the development and growth. The report concluded that
the best growth option for them would be to select market penetration. The business plan helped
in further evaluation of the different aspects such as budget etc. and lastly, the best option for
exiting or succeeding the business is to transfer the ownership of business to a family member
was selected for Eagle Eye Solution.

REFERENCES
Books and Journals
Afrahi, B. and Blackburn, R., 2019. Entrepreneurs exit strategies: the role of emotion.
Estapé-Dubreuil, G., Ashta, A. and Hédou, J.P., 2016. Micro-equity for sustainable development:
Selection, monitoring and exit strategies of micro-angels. Ecological
Economics.130.pp.117-129.
Kaciak, E. and et.al., 2020. The role of social networks in shaping entrepreneurial exit
strategies. International Entrepreneurship and Management Journal, pp.1-37.
Tian, L and et.al., 2017. Measuring urban sprawl and exploring the role planning plays: A
shanghai case study. Land Use Policy. 67. pp.426-435.
Syssner, J. and Meijer, M., 2020. Innovative Planning in Rural, Depopulating Areas: Conditions,
Capacities and Goals. In Innovation in Public Planning (pp. 151-169). Palgrave
Macmillan, Cham.
Jin, T. and Li, Z.S., 2016, January. Reliability growth planning for product-service integration.
In 2016 Annual Reliability and Maintainability Symposium (RAMS) (pp. 1-7). IEEE.
Perveen, S and et.al., 2017. Evaluating transport externalities of urban growth: a critical review
of scenario-based planning methods. International Journal of Environmental Science
and Technology. 14(3). pp.663-678.
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