Report on Growth Planning for Eagle Eye Solution (UK SME)

This report provides a comprehensive analysis of growth planning for Eagle Eye Solution, a UK-based small and medium-sized enterprise (SME) in the information technology sector. It begins with an introduction to growth concepts and the company's background, followed by an evaluation of growth opportunities using models like the Boston Consulting Group (BCG) matrix, GE/McKinsey matrix, and Ansoff growth matrix. The report explores different funding sources and presents a detailed business plan, including market penetration, product development, market development, and diversification strategies. Finally, it discusses potential exit strategies. The report highlights the company's position in the market, its competitive advantages, and the impact of external factors like BREXIT, offering insights into strategic decision-making for sustainable business growth.

PLANNING FOR GROWTH

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Evaluation of growth opportunities.............................................................................................3
The various sources of funding....................................................................................................6
PART 2............................................................................................................................................7
Business plan...............................................................................................................................7
Exit strategy...............................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Growth is defined as improving the potentials of the organisation in respect to achieving
profitability and outcomes of the business operations. This report is based on the small and
medium size enterprises operate in United Kingdom call as Eagle Eye Solution. The company is
based on United Kingdom and operates business operations in information technology sector.
The organisation is among the fastest growing small and medium size enterprises established in
United Kingdom. In this report planning for growth will project in respect to small scale
enterprises. Different growth opportunities will be discussed with the support of different model.
Different funding sources will also demonstrate in this report. A growth plan will also discuss in
this report that will demonstrate different growth opportunities available for the organisation. In
this report exit opportunities will also discuss.
PART 1
Company Introduction
Eagle eye solution is a United Kingdom base small scale enterprises. Company is
engaged in technological solutions products and other forms of technological products like cloud
computing and other key technological solutions (Shimasaki, 2020). Company is among the top
emerging small scale enterprises based in United Kingdom. Website of the Eagle Eye Solution
Company is denoted as [e-mail].
Evaluation of growth opportunities
Growth opportunities are projected as various ways or approaches that can improve the
business outcomes of the organisation. Management of Eagle Eye Solution will analyse its
growth opportunities on the basis of different models like Boston consultancy group matrix, GE/
McKensey matrix. Ansoff growth matrix will also channelize to evaluate different growth
options available for the Eagle Eye Solution.
Boston consultancy group matrix
Boston consultancy group matrix is a tool emphasis on the strategic position of the
organisation. On the basis of the portfolio of the organisation this model projects the position of
company in the associated market. This model classifies portfolio of business into four categories
on the basis of the industry attractiveness and competitive position of company in market
(Yustika, Cheisviyanny and Helmayunita, 2019). Industry attractiveness involves growth rate of

the organisation in the market. Competitive position projects by this model are based on the
market share of company. It can be indicated that this model works on the basis of the
profitability of the company as a part of the business operations. On the basis of the model brand
can be positioned in four quadrants on the basis of the profitability and market competitiveness
of the company. Four quadrants projected are segregated into dogs, cash cows, starts and
question mark.
Dogs: Dogs are indicated as such brands that are growing slowly in the market. The market share
of the brad is also low in the market as compare to its key competitors. The market presence of
the brad covered in dog category is not attractive in nature and investors do not like to invest in
such brands. Recently BREXIT happened in United Kingdom which has spoiled many
businesses in the United Kingdom. Due to BRIEXTI many brands suffered in entertaining
growth in the market. The brands consists low growth potentials in market are a part of this
matrix (SetyariniSantosa and Untari, 2018). Eagle eye solution do not belong to this quadrant as
the company is entertaining an effective growth rate and also contain an effective demand in
market.
Cash cows: All such brands that are operating profitable business outcomes are covered into
cash cows category in the model. They are the brands who also do not attract heavy investments.
Brands associated with cash cows can make proper planning for growth to achieve the star
category in Boston consultancy group matrix (Warwick, 2019). It is projected that brands part of
the cash cows segment can get investment so that they can sustain in the market. Apart from
BREXIT happened in United Kingdom Eagle eye solution consisted an effective growth rate and
profitability which allows company to not to belong to this quadrant.
Stars: Stars operate in high growth industries. The brands operate in star category contains
effective growth opportunities due to heavy market demands (Herron and Jones, 2018). Brands
considered in starts category attract investors to invest in the company to expand the growth
potentials of the brand. Starts brand dominate the entire business environment with its market
presence and heavy demands of the product. This quadrant belongs to the Eagle Eye Solution.
Company is emerging rapidly in the market and also contain effective demands in the market
even in the BREXIT situation. In recent times due to BREXIT it has influenced negative the
while market. Even in such situation company has entertained effective growth rate.

Question mark: Question mark brand requires effective consideration as they hold a very low
rate of market share. These brands entertain losses in the market (Karpenko and et.al., 2019).
These brands require effective business practices to entertain profitability in the market. This
quadrant do not belongs to the Eagle Eye Solution Company due to growth rate of company and
healthy demand in market. Due to BREXIT many brands suffered in United Kingdom in order to
gain effective revenues.
Eagle Eye Solution belongs to information technology sector. Apart from the BREXIT
situation the sector contains the huge dominance in term of demands and market share.
Information technology is among the fastest growing market sector associated with business
environment (Hristov, Chirico andAppolloni, 2019). Due to effective profitability and market
presence the brand is a part of the start category. Company’s market share is also attractive as
compare to other small scale industry in the market.
GE/ McKensey matrix
GE/ McKensey Matrix are an effective approach that promot multi business corporation
in the industry. This model is used to assess the investment decision and its profitability. This
model analyse the investment decision on the basis of the industry attractiveness and competitive
strength of a business unit or a product (Pinagara and Xu, 2017).
Industry attractiveness: Industry attractiveness involves various factors that attract investors
towards the industry. All such factors that support the decision making of all the investors in
respect to investing financial resources in the company. This involve long run growth rate of the
industry, industry size, profitability of the industry, industry structure, change in demand, trend
or prices in industry, seasonality, availability of labour and market segmentations. All such
factors support investors to invest in the industry (Ahi and Kuivalainen, 2017). All such tool
influences the profitability of the particular sector in business environment. Recently after the
BREXIT issue has emerged profitability becomes one of the major concern for companies in
United Kingdom. Profitability is the big factor that influences the decision making of investors in
the market. All such factors of market attractiveness influence company’s business operations
and its profitability in the market. All such factors also influence over the prices of products in
the particular industry. Eagle eye solution company belongs to information technology sector.
The industry contains effective demands of its product portfolio. Heavy demands and high
growth potentials allows company to attract investors.

Competitive strength of business unit: This is also an important tool that influences the
decision making of the investors. This tool involve different factors associated with the
organisation operate in the particular industry. Investors take decisions related to investment in
investing in a particular organisation in the market (Boozang and et.al., 2018). This involves total
market share of the organisation, growth rate of the organisation as compare to its competitive
rivalries, brand strength, customer loyalty, profitability of the organisation, VRIO analysis of
company, value chain of the organisation, production flexibility and other factors that influences
the market presence of the organisation. All such tool project the company’s presence in a
particular industry. Eagle Eye Solution Company deals in affordable products. Company also
ensure high level of customer satisfaction which allows company to take competitive advantages
in the market.
GE/ McKensey Matrix is a tool that support investors to invest in a particular industry
and the organisation. This model project all the basis that can drive investors to analysis the
investment decision of the company. Investment is a risky decision as it involves financial
resources (Alam, 2018). Eagle Eye Solution operates its business in information technology
sector. The industry is among the fastest growing market industry part of the business
environment even in the situation of BREXIT. Eagle Eye Solution is among the fastest growing
small scale industry in United Kingdom that project that company’s potential to entertain profits
and healthy returns out of the business operations. Investors can easily invest in the eagle eye
solution company.
Ansoff growth matrix
Ansoff growth matrix is a model that project different growth opportunities that can be
channelizes by the organisation. This model project different options that can be use by the
company to entertain growth in the market (Pirogova and Plotnikov, 2017).
Market penetration: Market penetration is a growth option that can be used by the company. In
this strategy company make plan to improve the sales in its existing dealing market with the
support of existing products of company (Ruzbarsky, Goodbody and Dodwell, 2017). In this
approach company can give effective discounts to customers, offers and other key benefits that
can attract customers for the company. For example Eagle Eye Solution gives effective discounts
in respect to sale of its old products. All such products under this strategy are old in nature and

entertain less demand in market. Most of the times organisation stop producing these products.
Company can gain effective success even after the influence of BREXIT on market.
Product development: Product development is also an effective growth options available for the
company. In the approach company launches new products in its existing market. This is an
effective growth approach that allows company to improve the growth potential and market
share in its existing market (Simranjit and et.al., 2019). For example Eagle Eye Solution
conducts research to launch new products in the existing market. This strategy allows company
to cater all latest needs and demands of the customer in market. This approach also supports
company to attract new customers in existing dealing market. This strategy is an effective
strategic tool most of the companies use to face the BREXIT impacts.
Market development: Market development is an option available for the company in order to
entertain growth in the market. In this strategy company enter in the new market with its existing
products (Chou and et.al., 2019). Companies expand its market areas by entering into the new
geographical location with its existing product portfolio. In this strategy company do not need to
invest in improving the quality and efficiencies of its existing products. For example Eagle Eye
Solution can launch its stores in new locations under this strategy. Company can open new stores
in such places that are away the BREXIT impacts.
Diversification: This is the approach that involves entering into the new market with the launch
of new products. This is an effective growth approach that can be channelizes by the Eagle Eye
Solution Company (Hermanson, Hermanson and Hermanson, 2020). In this strategy company
get to expand its market area by opening stores in new locations and also to improve the sales
potential of its existing products.
Eagle Eye Solution is among the fastest growing small scale industry in United Kingdom.
Company can entertain market penetration strategy to improve the sales of its old products.
Company can also entertain the strategic option denoted as product development. Company can
open its stores in new locations. This is an effective growth options available for company in
situation like BREXIT that can expand the company’s potential to entertain profits with its
business operations.
Differences between Boston consultancy group matrix and GE / McKinney matrix
Differences between both the matrix can be projected in the following manner.

Boston consultancy group matrix: This matrix measure brand on the basis of its performance
in the associated market and also the industry in which company is operating its business
(Biloshapka and Osiyevskyy, 2019). Demands of products and market growth rate of company
and its industry both factors are analysis in this matrix. This matrix segregates brands into four
different quadrants on the basis of its market presence.
GE McKinney Matrix: This matrix projects different factors that allow company to take
competitive advantages in the market (Verma, 2017). This matrix projects different elements that
can support organisation in achieving higher growth potential in the market. This can be
projected as the tool that supports company in achieving higher growth potentials in market.
The various sources of funding
Source of funding and the objectives: The source of funding can be known as the bases for
funding the initial business operations and develop strong business framework for large
operations which will further add on stronger developed fluent functioning. He objectives of
source of funding can be understood as the relative explanation of various paradigms for gaining
stronger business expansion and functional energy through higher capital development. Eagle
eye solutions have to positively build its capital infrastructure for pooling on various new
technology resources and capital funding for gaining larger effective performance parameters.
There are various sources of funding available for new start-ups and companies who wish
to invest in further expansion procedures and are largely functioned with strong cooperative
funding operations. Eagle eye solutions can look upon sources of funding where the company
can function with strong working fundamentals and also deploy various relative services of
production and technology innovations for gaining higher profitability along with goodwill
among consumers market share (Beaubien and Lynch, 2019).
 Angle investors: These are the rich business man and investors who look onto putting up their
money into new businesses where there are large innovation operations involved and also they
are highly operational effective to bring on new synergy. Angel investors are highly interested
to bring up their money for investing onto new businesses where expenses can be successfully
used up. The advantages of angel investors are that they are highly intelligent and talented to
also provide supervision to operations with high innovation into business segments.
Disadvantages are that mostly their involvement may impact company business decisions and

also neglect their functional strength to coordinate work operations effectively (Navaretti,
Calzolari and Pozzolo, 2019).
 Bank loans: The bank loans are legal financial operations help and assistance which operates
high performance fundamentals and enable in providing strong effective capital source help to
company. Eagle eye solutions can also develop strong profitability along with strong capital
forming fundamentals to put on new synergy of working records. Bank loans will enable in
developing strong working capital requirements where eagle eye solutions can put on new
working operations and invest the money in catering new innovation factors. Bank loans are
strong working fundamentals which will also enable to develop strong business force, keenly
leverage strong rational services and keenly promote larger working performance horizons
(Nechaev and Ilina, 2019).
 Crowd funding: This source of funding is operated onto gaining money funds and investment
money from various customers markets share, put on large working opportunities and promote
business functional operations among people. Crowd funding can be done through social media
operations and also investing on bringing new parameters of promotional factors to bring on
strong promotional factors among people. Eagle eye solutions will be able to attract large source
of crowd to put up their money into business by promoting up their business expansion
strategies forward for lucrative fundamentals among people (Davies, 2019).
 PEER T0 PEER LENDING: This can be understood as informal way of funding where
business uses wide ways of funding from informal sources to get the capital which further
add onto formation of working ethics and fundamental key decisions determining wider
scope of functionality. The Eagle eye solutions can use the Angel investor’s method of funding
for all operations where the company management can gain stronger business functioning, get
professional knowledge and super expertise on various business parameters. The funding form
angel investors will enable to build on stronger developed functional paradigms where they can
also gain stronger business framework paradigms which will enable to build on stronger
working fundamentals through which higher profitability can be attained for longer business
goodwill among consumers market share (Boone, Kurtz and Berston, 2019).
CONCLUSION

Eagle eye solution is associated with information technology sector. The sector is among
the rapid growing sector due to effective demands of various information technology products.
Due to effective growth of company the brand belongs to start category. Company has product
development opportunity to entertain growth in the market. Different funding sources like crowd
funding, angel investors and other key funding sources can channelizes to meet the financial
needs of company. Company is a part of cash cows segment as the business of company
considers huge market demand which allows company to achieve the huge growth potential in
business. McKinsey matrix has shown different relevant information in respect to industry
awareness. That has projected that the industry has been growing immensely due to effective
product demand of different IT products. Company is also continuously involved in research that
provides huge scope to product development activity. In order to generate funds for conducting
or implementing different growth options company can collect funds from angel investors or
bank finance, private investors and many other sources that can generate funds for the company.
PART 2
Business plan
Introduction
Business plan is very essential for business organisation in IT industry as the demand of
services increasing. This also helps to increase the performance of Eagle Eye Solutions to gain
higher profit margins. There is brief information about exit strategy for Eagle Eye Solution to
compete in the market and reduce risk.
Executive Summary
The competition in the market is increasing which is why it is very important for all the businesses in the
market have to change their strategies and methods of functioning so that they can get a competitive
advantage (Navaretti, Calzolari and Pozzolo, 2019). There has to be an effective analysis of the internal
and external factors which can have an impact on the organization which is going to affect on the revenue
generation of the organization.
Objectives
 By the end of 2023 there is going to an increase in the profit margins by 35%.
 The sales will increase by 40% by the end of 2025.
 There is going to be a market share increase by 30% by the end of 2024.

 It is going to make the organization have a better strategy and objectives for the
organization by the end of 2025.
Marketing strategy Segmentation
Segmentation is the process of dividing customers into different groups to understand their needs and
wants to develop products accordingly and satisfy them effectively. Segmentation strategy helps to
penetrate and increase customer base in the market. Increase in the information technology sector it is
very essential for Eagle Eye Solutions to increase customer base by understanding their demands and
producing effective services. This also increases opportunity for company to compete in the market by
influencing customers and improving profitability effectively (Rigas and Nawar, 2016). There are many
segments which Eagle Eye Solutions has to understand in order to attain core competency in the market
effectively.
 Demographic segmentation- Age, gender, income level, mental status, education level,
body shape are included in this customer segments.
 Behavioural Segmentation- Brand loyalty, which helps to increase the potential of
businesses to increase satisfaction of existing customer segment and improve brand value
effectively.
 Geographical segmentation- This segmentation includes region, market, population
density, country to divide customer base and develop effective marketing strategies to
grow in the market and improve brand image effectively. Targeting
Targeting is the second stage after identifying all the customer segments in the market who can improve
company’s size effectively. Targeting focuses on the market size, customer segment dynamics which can
increase the growth of business effectively (Simranjit and et.al., 2019). Eagle Eye Solutions targets on
young generation who has better knowledge about digital technology. This helps company to increase
potential to increase sales and compete in market to attain competitive advantage effectively. Positioning
Position is the last stage of this model which helps business to develop perceived values about the brand
in market. This increases the value of products by integrating it with vision of the company (Ballaro and
Polk, 2017). Eagle Eye solutions needs to position their products in developed and developing markets to
provide them digital solutions effectively.
Marketing Mix

 Price
There is a use of skimming price strategy which is being used by the organization so that there is a better
functioning in the organization. There is a use of psychological strategy which is being used by Eagle eye
solution organization so that they can make the customers pay higher than expected and the company will
be able to have a better place for themselves (Yustika, Cheisviyanny and Helmayunita, 2019). Place
The organization has been able to get online which is a great factor for the organization which is going to
help the company to be able to function effectively and be able to get higher profit margins (Xue, 2018).
There is a direct sales and interaction with the customers which is going to make the satisfaction level of
the customers increase rapidly which is a very important factor for an organization which wants to expand
and have higher profit in market. Product
There is a high use of technology in the organization which is a great factor for the company. The
company is gaining a lot of experience which is why there is a high research and development department
in the organization which is helping inventions to take place and make the organization have a better base
for them. The quality of the services and products is well maintained so that the organization can create
standards for themselves in the market.
Marketing and sales plan Promotions
There are a lot of methods which are being used by Eagle eye solution for promotions like direct mails to
the customers, sales, discounts to loyal customers, etc (Yu and et.al., 2017). This is going to help the
organization to get in more clients which is going to be very useful and make the organization gain
market shares and higher profits. Process
There are a lot of services which is being provided to the customers and that can help the organization to
have a better functioning (Freire Trigo, 2019). The organization will have to have higher operations so
that the organization can fulfil the demands of the customers which are going to help the organization to
have a better functioning. Physical evidence
There has to be a comfort of the customers in the organization which has to be created by Eagle eye
solution which is going to make the organization have better standards for themselves and be able to grow
in the future. The organization is having a good facilities and interface which is making the customer
support and the portfolio of the organization is getting stronger which is going to help the company to