MKT3031 Entrepreneurial Strategy Analysis: Eagle Eye Solution Report

This report provides a comprehensive analysis of the entrepreneurial strategy of Eagle Eye Solution, a technology business operating in the UK market. It begins with an introduction to entrepreneurship and the company, followed by an analysis of its strategic capabilities and position within the business environment. The report utilizes SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats, including customer satisfaction, cost-efficient services, emerging IT demands, lack of resources, and intense competition. Furthermore, a PESTEL analysis examines the political, economic, social, technological, environmental, and legal factors influencing the company's operations. The report also applies Porter's Five Forces framework to assess the competitive dynamics within the IT industry. The analysis covers competition in the industry, the potential of new entrants, the power of suppliers and customers, and the threat of substitute products. The report concludes with a summary of findings, emphasizing the importance of product development and continuous technological upgrades for sustained growth. A reflective component is included, based on the experiences gained during the assessment process.

ENTREPRENEURI
AL STRATEGY

Table of Content
 Introduction
 Analysis of strategic capability and position of organisation in business environment
 Opportunities/ threat
 .PESTEL Analysis
 .Porter Five Forces
 Conclusion
 .References

ANALYSIS
 Business of eagle eye solution is the technology business.
 Company deals in IT products such as software's and other technology solutions.
 Company face competition from msp concepts, Bespoke IT sollutions, Sftvilla
solutions and other IT companies.
 Eagle eye solutions is highly competitive in UK market and company serves its
products and services to corporate organisations and other customers looks for
technology solutions.
 Company made a unique presence in market by catering services in affordable price
range.
 Company cater products in effective prices so that customers can afford the IT solutions
easily.

CONTINUE..
Advantages
 Affordable prices can attract customers easily.
 Improved technology.
 Market value of products.
Disadvantages
 Increased competition.
 Government involvement
 Volatile market
 Fluctuation of market
 By taking competitive advantage business can grow in market.

INTRODUCTION
 Entrepreneurship is defined as a skills to build a business enterprise out of a business idea.
 This is a process which involves designing, launching and running a business set up.
 This report is based on the case study of Eagle Eye Solution. Steve Rothwell is the founder of
the Eagle Eye Solution company.
 Company operates its business operations in information technology sector. Henceforth, this
report will emphasis over the competitiveness of company by analysing different external and
internal factors of company.
 A reflective analysis is also a part of this report based on the experiences of the assessment
conducted for this report.

Analysis of strategic capability and position of
organisation in business environment
SWOT Analysis
Strength
Customer satisfaction
 Eagle Eye Solution is among the fastest growing SME in UK.
 Customer satisfaction play a huge role in business development and growth process of
company Customer base of the company is well satisfied based on the products and
services granted by the company in exchange for procurement process.
 Product quality of the company is also considered as its USP in technology sector of UK.

CONTINUE..
Cost efficient services
 Eagle eye solution has reported an effective growth rate and company's efficiency in respect to cost-efficient services and products
is among the major reason behind such a success.
 SMEs needs to deal with all corporate houses which require them to serve cost effective services and product range in order to
sustain and grow in the market.
 Founder of Eagle Eye Solution Steve Rotwell always give specific focus over cost-cutting and quality improvement that also
enabled the company management to mark an effective presence in IT sector of UK.
Emerging demand of IT
 IT is among the major growing sector in the market.
 Emerging needs and demands of information technology products and software created a huge business development
opportunities for IT companies.

CONTINUE..
Weakness
Lack of Resources
 SMEs organisations face multiple challenges in operating business operations.
 Lack of resources are among the major weakness SME face.
 Due to lack of potential resources company management don't get involve in business and product development activities
aggressively.
Ineffective Brand Portfolio
 Ineffective brand portfolio is also among the a major weakness Eagle Eye Solution face.
 Due to lack of financial resources the company management also do not get to able to operate its branding campaign effectively.
 Brand portfolio also put a huge impact over company's presence in market.

CONTINUE..
Opportunities
Product Development
 Eagle Eye Solution has an immense business development opportunities by catering more effective products in
the market.
 Company management can put researches in order to build more efficient IT software in effective price range.
Business Expansion
 Company management of Eagle Eye Solution also carry the opportunities to expand its business area.
 Company can launch new outlets in other countries in order to expand the services and market area of company.
 This will effectively improve company's profitability in IT sector.

CONTINUE..
Threat
Competition
 Competition is always a huge threat for corporate organisations specifically to small medium enterprises.
 IT sector is such a huge market sector that comprises big multinational organisations like Google, Microsoft and other companies.
 All big corporate houses covers majority of market share which restricted the business development opportunities for Eagle Eye
Solution.
Constant Technological Up-gradation
 IT sector is growing very rapidly.
 Every day new technology and innovation is coming into the market.
 To upgrade the technology on a constant basis is among the major challenge company face.

PESTEL ANALYSIS
Political Factor
 Political factor involve governmental policies towards the IT sector.
 Government all across the globe giving a huge focus over the development of information technology
sector in country due to immense growth and development opportunities IT products are witnessing.
 Information technology has proven like a revolution as it facilitate business operations.
 UK's government also support the development of IT sector in country and government has also provided
easy access to licence for initiating IT business in country.
 Government stability in the country also play an effective role in the business development and growth.
 Political factor give opportunities to companies to develop the product.

CONTINUE..
Economical Factor
 Economical factor also play an effective role in company's presence in market.
 Economical factor involve economic stability, inflation, GDP growth rate and other associated aspects of
economy that create an impact over company's presence in market.
 All the factors involve in economic factor put a huge impact over purchasing power and capacity of target
customer's.
 Policy framed by UK government also influence all the aspects of economic factors.
 Economy of UK is growing rapidly at the rate of almost 1.4% which is attractive in nature.
 Economical factor play major role in gaining the opportunities of business expansion.