MKT3031: Entrepreneurial Strategy Report on Eagle Eye Solution

This report provides a comprehensive analysis of Eagle Eye Solution's entrepreneurial strategy within the IT sector. It begins with an introduction to entrepreneurship and the company, founded by Steve Rothwell. The main body of the report analyzes the strategic capabilities and market position using Porter's Five Forces, PESTEL, and SWOT analyses. The Porter's Five Forces model examines competition, new entrants, supplier power, customer power, and substitute products. The PESTEL analysis evaluates political, economic, social, technological, environmental, and legal factors. The SWOT analysis assesses the company's strengths, weaknesses, opportunities, and threats. The report then discusses the company's market position and concludes with a self-evaluation using Gibb's reflective model to analyze the learning experience during the assignment. The report also includes references to support the analysis.

ENTREPRENEURIAL
STRATEGY

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of strategic capability and position of organisation in business environment.............3
Self evaluation.............................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Entrepreneurship is defined as a skill to build a business enterprise out of a business idea.
This is a process which involves designing, launching and running a business set up. This report
is based on the case study of Eagle Eye Solution. Steve Rothwell is the founder of the Eagle Eye
Solution company. Company operates its business operations in information technology sector.
Henceforth, this report will emphasis over the competitiveness of company by analysing
different external and internal factors of company. A reflective analysis is also a part of this
report based on the experiences of the assessment conducted for this report.
MAIN BODY
Analysis of strategic capability and position of organisation in business environment
Porter Five Forces
This model enables the company management to assess about the competitiveness of the
business environment in the IT sector. This model emphasis over five forces to assess abe
the market competitiveness.
Competition in the Industry (High): Competition in the industry is the first force involved in
this model. IT sector is among the fastest growing sector which also causes to immense
competition in the market. Eagle eye solution needs to compete with all big corporate houses
like google, Microsoft in order to sustain in the market. This force is always high for all
companies as competition will always be a huge element that create a huge hustle for the
companies in order to sustain ad grow in the market.
Potential of new entrants into the industry (High) : IT sector of UK has witnessed around 6 %
growth rate in the latest past year. IT industry across the globe is among the rapid growing
market industry. All such growth potential has always attracted to new investors,
entrepreneurs and business man to explore the sector by conducting business operations.
This force is high for the IT based on the growth and market development perspective.
Power of supplier (Medium): Suppliers are also a crucial part of business structure as they
create a channel between customer's and business organisations to supply products and
services. IT sector is among the fastest growing market that has also drives to increasing

number of suppliers in the market. Availability of potential number of suppliers in the
market has restricted the impact of this force to be a medium in nature.
Power of customer (High): Customer's are always a prime stakeholders of company.
Customer's of the company potentially influence the sustainability and market growth of the
company. All the policies and strategies of the company is framed as per the potential
customer's of the company. Based on the involvement of target customers in company's
operations this force is high for the company.
Threat of substitute products (High): IT sector is a rapid growing sector. Everyday new
technologies and software are launching. This force is high for the IT industry as companies
are putting constant efforts in order to launch new products and services.
PESTEL Analysis
PESTEL Analysis is an strategically tool used to analyse about all the external business
environment factor that put an impact over company's presence in target market.
Political Factor: Political factor involve governmental policies towards the IT sector.
Government all across the globe giving a huge focus over the development of information
technology sector in country due to immense growth and development opportunities IT
products are witnessing. Information technology has proven like a revolution as it facilitate
business operations. UK's government also support the development of IT sector in country
and government has also provided easy access to licence for initiating IT business in
country. Government stability in the country also play an effective role in the business
development and growth. As the stable governments make better and sustainable policy
decision that also give suitable basis to corporate organisations to make long term strategic
decisions.
Economical Factor: Economical factor also play an effective role in company's presence in
market. Economical factor involve economic stability, inflation, GDP growth rate and other
associated aspects of economy that create an impact over company's presence in market. All
the factors involve in economic factor put a huge impact over purchasing power and
capacity of target customer's. Policy framed by UK government also influence all the
aspects of economic factors. Economy of UK is growing rapidly at the rate of almost 1.4%
which is attractive in nature. Economic stability and situation allows company management
to expand the business services and market area.

Social Factor: Social factor is also a crucial factor involve in PESTLE Analysis. This factor
comprises with the structure of society in UK. Demographic of UK in respect to population
also involve in this factor. Social culture of UK also a crucial aspect of social factor. This
analytical factor is among the crucial factor as it involves the target customer's of the
company. People in UK are educated and very keen towards utilizing information
technology products and services. Life style of UK people also enable company
management to make a suitable strategies in order to take competitive advantages. UK also
has an effective corporate sector comprises with all the big corporate houses which also seek
IT products. Eagle Eye Solution can meet the needs to all the corporate houses by serving an
effective IT services and products like IT applications, software at an affordable price
structure that will also enable company management to take competitive advantages in the
market.
Technological Factor: Technological factor involve technological advancement and up-
gradation. Eagle Eye Solution deals its operations and services in IT sector which require
constant development and improvement in products and service qualities. UK is considered
as a technology Hub as it contains all financial and technological organisations like Google,
Microsoft and all big corporates. Government in UK also take huge interest in technological
development and advancement in the country. UK government has invested more than
£28bn since 2011 to improve information technology in the region. Management of Eagle
Eye Solution has an immense business development and growth opportunities by improving
its products and services qualities. Competition is also a huge barrier as UK contains an
effective business environment in respect to technology sector that has also evolved a huge
market competition in UK. Company management can entertain huge growth opportunities
by serving IT needs at more profitable price structure.
Environmental Factor: Environment factors also play an effective role in company's presence
in target market. This factor is recently involved in business environment after the
awareness of people towards environment protection has been emerged. People in UK are
more keen towards utilising eco-friendly products and services. Company management of
Eagle Eye Solution must consider the environmental factors in order to sustain and grow in
the business environment.

Legal Factor: Legal factor is among the crucial business environment factor involved in
PESTEL analysis. All laws and legislations of UK government associated with corporate
sectors like minimum wage payment act, equality act and other associated legislations are
involved in legal factor. This factor enables that all company's policies must cope up with
the compliance of all UK legislations.
PESTEL analysis enable company management to assess impacts of external factors
involved in business environment.
SWOT Analysis
SWOT analysis is a strategical tool used to assess organisation strengths, weaknesses,
opportunities and threats.
Strength:
Strengths of Eagle Eye Solution can be indicated as bellow.
Customer satisfaction: Eagle Eye Solution is among the fastest growing SME in UK. Customer
satisfaction play a huge role in business development and growth process of company. Customer
base of the company is well satisfied based on the products and services granted by the company
in exchange for procurement process. Product quality of the company is also considered as its
USP in technology sector of UK.
Cost efficient services: Eagle eye solution has reported an effective growth rate and company's
efficiency in respect to cost-efficient services and products is among the major reason behind
such a success. SMEs needs to deal with all corporate houses which require them to serve cost
effective services and product range in order to sustain and grow in the market. Founder of Eagle
Eye Solution Steve Rotwell always give specific focus over cost-cutting and quality
improvement that also enabled the company management to mark an effective presence in IT
sector of UK.
Emerging demand of IT: IT is among the major growing sector in the market. Emerging needs
and demands of information technology products and software created a huge business
development opportunities for IT companies.
Weakness:
Eagle Eye Solution is also witnessed the following weaknesses.

Lack of Resources: SMEs organisations face multiple challenges in operating business
operations. Lack of resources are among the major weakness SME face. Due to lack of potential
resources company management don't get involve in business and product development activities
aggressively.
Ineffective Brand Portfolio: Ineffective brand portfolio is also among the a major weakness
Eagle Eye Solution face. Due to lack of financial resources the company management also do not
get to able to operate its branding campaign effectively. Brand portfolio also put a huge impact
over company's presence in market. This aspect also restricted the brand presence of Eagle Eye
Solution which also reduces company's sales.
Opportunities:
Opportunities available for the Eagle Eye Solution can be stated in the following manner.
Product Development: Eagle Eye Solution has an immense business development opportunities
by catering more effective products in the market. Company management can put researches in
order to build more efficient IT software in effective price range.
Business Expansion: Company management of Eagle Eye Solution also carry the opportunities
to expand its business area. Company can launch new outlets in other countries in order to
expand the services and market area of company. This will effectively improve company's
profitability in IT sector.
Threat:
Eagle Eye Solution is facing few threats that can be stated in the following manner.
Competition: Competition is always a huge threat for corporate organisations specifically to
small medium enterprises. IT sector is such a huge market sector that comprises big
multinational organisations like Google, Microsoft and other companies. All big corporate
houses covers majority of market share which restricted the business development opportunities
for Eagle Eye Solution.
Constant Technological Up-gradation: IT sector is growing very rapidly. Every day new
technology and innovation is coming into the market. To upgrade the technology on a constant
basis is among the major challenge company face. All big corporate houses like Google always
put a huge investment in order to upgrade the technology. Technological advancement is a huge
threat for Eagle Eye Solution due to lack of resources.
Position of Market

IT sector is growing very rapidly as the number of users are increasing very fast. Growth
rate of IT is more than 6% every year that effectively project about the market development of
the sector. Management of Eagle Eye solution can work product development and up-gradation
in order to sustain and grow in the market. IT products are also utilised in all corporate
organisations different software like Tally are used to operate different operational functions of
company. Company management can grow in the market by improving the usability of
company's products and services.
Self evaluation
Gibb's reflective model would be helpful to self evaluate the experience and situations
which I have faced to complete this assignment. Gibb's model was developed in 1988 which has
6 stages in it which are description, feelings, evaluation, analysis, conclusion and action plan
(Wain, 2017). These are going to help me analyse the experience of mine during the assignment
and the goods and bad I faced while completing the assignment.
Description
Presentation I gave in class make me a little nervous because I was not too sure of result
which I was putting in front of everyone. Time management and team building was a main learns
I had to complete this assignment. Of course there were a lot of knowledge I received in this
industry I had selected but working as a team give me experience and be prepared for the future
tasks I have to do.
Feelings
This assignment was that I was excited about doing this assignment since there was a lot
of learning and making the organization which would be very helpful for us in the future.
Conflicts did arise while planning the assignment since I had different opinion for one topic and
that was the time I learned more from each other's knowledge and combined it to come to one
solution.
Evaluation
The assignment is that everyone put in their best but due to the limited time frame I had
low satisfaction level which is why the assignment is not done to the best performance of the
group. I personally felt like I could give in my personal the best if there was more time in hand.
Analysis

The time management was sensed by the members of the group therefore I divided the
work to everyone equally and give justification to the organization I selected. Work division was
important which I did not understand till the date of submission did not come closer. Task was
divided according to the talents I had which is very important since I got a better analysis of the
assignment.
Conclusion
Conclusion from the assignment is that I felt like I learned a lot of this industry and the
group members with me also have a lot of new knowledge which was expected out of the
assignment. I could have put my personal best if the time was not limited with us and the results
would have been different and better.
Action Plan
In the future if I will be given this kind of assignment then I would have experience in
this aspect which is going to make me have a better functioning and the assignment will have a
better result. The time management which I faced will make me have a better planned schedule
for the future so that the assignment will have a better result and my team will be guided better
because of the experience I hold. Doing different assignments will increase my knowledge and
make a better at functioning for myself which is going to make a better person.
Self Evaluation
I can grow in market by launching affordable products that must consist all qualities that
can meet all the needs of target customers. I can also invest in research and development
activities which will support in launching advanced IT equipments in market.
CONCLUSION
This report has concluded about the business environment of IT sector. Different
strengths like cost efficiency has concluded of the organisation by analysing the SWOT analysis
of the company. Company's weaknesses, opportunities and threats are also summarized in this
report based on the SWOT analysis. To assess the external business environment factor PESTEL
analysis is conducted in this report. This report a Self evaluation

REFERENCES
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Wain, A., 2017. Learning through reflectSelf evaluation