Comprehensive Analysis of Eagle Eye Solution Group's Business Model

This report provides a comprehensive analysis of the Eagle Eye Solution Group, a UK-based technology company. It begins with an introduction to the company, its business operations, and its competitors. The main body of the report focuses on a SWOT analysis, identifying the company's strengths, weaknesses, opportunities, and threats. Following the SWOT analysis, the report defines corporate social responsibility (CSR) and examines Eagle Eye's CSR initiatives. Finally, the report explores innovation and creativity within the company, highlighting its digital wallet and AIR platform services. Recommendations for improvement are provided, followed by a conclusion summarizing the key findings and emphasizing the company's innovative approach and commitment to CSR.

BUSINESS
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis Of Eagle Eye Solution Group...............................................................................3
1. Strengths of Eagle Eye Solution Group...................................................................................4
2. Weakness of Eagle Eye Solution Group..................................................................................4
3. Opportunities for the Eagle Eye Solution Group.....................................................................5
4. Threats of the Eagle Eye Solution Group................................................................................5
2. Definition Of Corporate Social Responsibility........................................................................5
3. Innovation and Creativity by the Eagle Eye Solution Group......................................................6
Recommendation ............................................................................................................................7
Conclusion.......................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
A business can be stated that any enterprising, organization, company are engaged in the
professional, commercial and industrial. It can be non-profit or profit organization and there are
various types of business such as partnership, cooperative, sole proprietorship, franchises,
limited liability company. The Eagle Eye Solutions Group is the United Kingdom technology
company and incorporated in 28 April 2003. It is public limited company located in Guildford,
United Kingdom and it is the component part of wireless telecommunication service industry.
Tim Mason is the founder and CEO of Eagle Eye Solution Group (Abbas, J2020). It engaged in
the business of hospitality and retail industry, marketing, redemption and validation of the
grocery real-time digital promotion(Sheth, 2020). The company provides the digital software
marketing platform through Eagle Eye Air and it coordinated with the system of existing point of
sale and provides digital offer, vouchers, rewards by the mail, loyalty, promotion and for omni
channel retailer offer gifting platform also uses the different tools for staff reward, customer
loyalty, social media campaigns. It serves the beverages and food, retail, food services, grocery
etc. The company main competitors are Perx technologies, Whisbi, Core audience, M app,
Netsertive, Kenshoo, Feathr, Surefire local, PERQ. The company revenue on 9 April 2021 is
21.18 million and the net income is 96.00k. The total 139 employees working in the Eagle Eye
Solution group. It captures consumer activity on the real time data and success of campaign. In
this project detail analysis eagle eye solution SWOT analysis, corporate social responsibility of
the business and innovation and creativity in the business.
MAIN BODY
SWOT Analysis Of Eagle Eye Solution Group
The uses of SWOT analysis by Eagle Eye Solution Group to identify the company internal
weakness and strengths as well as the organization threats and opportunities. It generates new
ideas and fresh prospective by identifying weakness, opportunity, strengths and threats of the
organization and helps in making strategies(Abdel-Basset, Mohamed, and Smarandache, 2018).
It was used by the business now it is use individual, government, investors, entrepreneurs, non-
profits. The Swot Analysis of Eagle Eye Group are as follows:
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1. Strengths of Eagle Eye Solution Group
It is public limited company and have various strength and it helps to survive in the market. The
company strengths helps in new market penetrating and in the existing market helps in market
share protection. Some strength of Eagle Eye Solution:
 Eagle eye solution the biggest strengths is in the new market perform strongly and very
well, they way it enters into the new market and build good reputation so it helps in
making success.
 The distribution network of the company is very strong and reliable so by that in the
potential market it reaches majority of customer.
 It's all types of products quality is very good so by that its brand loyalty is increases and
in the competitive market its performance is improves and also the customer retention is
increases.
 The workforce of Eagle eye solution group is highly skilled and it is also the biggest
strength of the company it motivates and huge investing on employee development and
training so by that it achieve the organization targets.
 The portfolio of the Eagle Eye solution group have a strong brand image and for that it
invest huge amount in making portfolio strong brand image and its helps the company in
expand the new categories of the products to make there strong brand image it acquires
2ergo mobile coupon services (Eagle Eye Group acquires 2ergo mobile coupon service
in £4.5m deal, 2021)
2. Weakness of Eagle Eye Solution Group
Along with the strengths it has some weakness and working on weakness or improvement by that
achieve the targets. Some weakness of Eagle Eye solution:
 The biggest weakness of this company is that it take too much time in the process of
decision-making so by that delay in the market for new product introducing(Gürel, and
Tat, 2017).
 It's net contribution and profitability ratio both are (beneath) than the industry average.
 Eagle eye solution group demand forecasting towards its product is not good so by that it
lost the opportunity comparability to its competitors
 The financial planning of the company is not proper
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3. Opportunities for the Eagle Eye Solution Group
 The opportunity for the Eagle eye solution group is that take the advantage of new
environmental policy and by that in the category of the new product it increases the
market share(Falcone, and et. al., 2020.).
 The biggest opportunity for the Eagle Eye Solution group is that today in the
technological era increases the trend of using social media marketing and E-commerce so
by that on various social networking sites so by that it makes online presence.
 The new taxation policy by the government creates the opportunity for the Eagle Eye
Solution Group and by that good impact on the business also the profitability is increases.
4. Threats of the Eagle Eye Solution Group
 The eagle eye solution have various competitors in the market such as Perx technologies,
Whisbi, Core audience, M app, Netsertive, Kenshoo, Feathr.
 The profitability of the business and cost of production increases due rate of the inflation
is increases.
 The big threat for Eagle Eye solution if the competitors develop the new technology in
the market.
2. Definition Of Corporate Social Responsibility
Corporate social responsibility is a concept of management in which businesses work keeping in
mind the social and environmental concerns. The main purpose of CSR is to give back what is
has taken from the community(Liu, and et. al., 2018). The businesses which take the initiative of
doing corporate social responsibility contributes to the development of society and economy as a
whole. Some benefits offered by CSR:
 It enables the company to be different from the others.
 Enhances the relationship with the stakeholders.
 Attracts happy workforce.
 Have a positive influence on the industry.
 It can provide more funding opportunities.
EAGLE EYE SOLUTION CORPORATE SOCAL RESPONSIBILITY
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Eagle Eye is committed towards supporting the community and charities near to the employees.
They operate a charity committee which meets regularly to organize the charity fund raising
events. They raised money within the last 12 months for the quantity 5 Project, Barnabus and
Crisis and have also participated as the business in November(Sousa, and Rocha, 2019). The
employees regularly participate in their own personal charity fundraising events which Eagle Eye
also contributes towards.
1. CORPORATE SOCAL RESPONSIBILITY TOWARDS LAW:
Eagle Eye solution conducts its business operations in an honest and ethical manner. They are
totally against the corruption and fraud business practices. They work in an environment which
is highly professional and fair with all types of businesses.
2. CORPORATE SOCAL RESPONSIBILITY TOWARDS ENVIRONMENT:
Eagle Eye believes in the conservation of planet by using environmentally feasible products.
Eagle eye adopts the cycle to work scheme for the employees to reduce unnecessary travel with
the use of technology and video conferencing.
3. Innovation and Creativity by the Eagle Eye Solution Group
The innovation and creativity in the every business is essential for stay longer period of the time
in the market and compete with the competitors in the market(Wang, and Sarkis, 2017). The are
some innovation and creative ideas generate by the Eagle Eye Solution Group
1. It works during the year and launched digital wallet that power optimum PC for Loblaw
and increases its capability in retail, grocery for the client.
2. To track the customer, they launched the AIR platform's services
3. They have enhanced there staff reward proposition that is linked with the HR system
Recommendation
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1. It recommends that the company should improve their decision-making criteria.
2. It should revise their financial planning policy.
3. It should improve their demand forecasting technique and methods.
4. It recommends that the company should expand their geographical boundaries.
5. It should also improve its corporate social responsibility.
6. It should launch new technology so compete with the competitors in the market and
survive in the market for the longer period
Conclusion
It can also be concluded that it is most innovative and creative company and not so big
Company of the UK so it increases there area of operation and increases their geographical
boundaries to provide more and more services to more customers. It corporate social
responsibility are also good and have to increases there activity and more contribution towards
the economy. It is very loyal towards there customer and provides reward to staff and loyal
towards there customer so it put more efforts to compete with their competitors. It also is
concluded that company brand image is also good and it is loyal towards their customer but it
has to proper and efficiently plan there financial policy because without the proper finance it
can't perform better in the market.
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REFERENCES
Books and journals
Abbas, J., 2020. Impact of total quality management on corporate green performance through the
mediating role of corporate social responsibility. Journal of Cleaner
Production. 242. p.118458.
Abdel-Basset, M., and et . al., 2018. An extension of neutrosophic AHP–SWOT analysis for
strategic planning and decision-making. Symmetry. 10(4). p.116.
Falcone, P.M., and et. al., 2020. Towards a sustainable forest-based bioeconomy in Italy:
Findings from a SWOT analysis. Forest Policy and Economics. 110.
p.101910.
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International Social
Research 10(51).
Liu, W., and et. al., 2018, October. A Creative Design Approach Based on TRIZ and Knowledge
Fusion. In International TRIZ Future Conference (pp. 167-179). Springer,
Cham.
Sheth, J., 2020. Business of business is more than business: Managing during the Covid
crisis. Industrial Marketing Management, 88, pp.261-264.
Sousa, M.J. and Rocha, Á., 2019. Skills for disruptive digital business. Journal of Business
Research. 94. pp.257-263.
Wang, Z. and Sarkis, J., 2017. Corporate social responsibility governance, outcomes, and
financial performance. Journal of Cleaner Production, 162, pp.1607-
1616.Butler, A.G. and Roberto, M.A., 2018. When Cognition Interferes with
Innovation: Overcoming Cognitive Obstacles to Design Thinking: Design
thinking can fail when cognitive obstacles interfere; appropriate cognitive
countermeasures can help disarm the traps. Research-Technology
Management. 61(4). pp.45-51.
Online
Eagle Eye Group acquires 2ergo mobile coupon service in £4.5m deal. 2021. [Online]. Available
through: <https://www.thedrum.com/news/2014/03/21/eagle-eye-group-
acquires-2ergo-mobile-coupon-service-45m-deal>
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