Eywa Earthsprite Product: Comprehensive Media Plan Report

This report outlines a comprehensive media plan for the launch of Eywa's Earthsprite skincare product, focusing on attracting female professionals aged 25-54 who prioritize natural skincare solutions. The plan details the target audience, customer profiles, market factors, and creative implications, including advertising through TV, radio, magazines, and social media. Merchandising requirements, legal and voluntary constraints, and a $5 million budget are also discussed. The report emphasizes the product's organic ingredients and its positioning as a high-quality, reasonably priced skincare brand, promoting a 'Reconnected with Nature' theme. The marketing strategy leverages online platforms and point-of-sale displays to build brand awareness and differentiate Earthsprite from competitors. The plan also addresses legal and voluntary constraints related to advertising and product labeling, ensuring compliance with regulations. The conclusion highlights the successful development of the media plan to promote the new product and its benefits to the target audience, while also emphasizing the brand's contemporary, ethical, and innovative approach.

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Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Target audience...........................................................................................................................1
Detail customer profile................................................................................................................1
Market factors.............................................................................................................................2
Creative and media implications.................................................................................................2
Merchandising requirements.......................................................................................................2
Legal and voluntary constraints..................................................................................................3
Budget.........................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Media plan determines important role in implications of new product and services in the
market that create significant advantage in market (Borges, Duarte and Welz, 2016). In this
regard, present study based on Eywa which establish new product that is Earthsprite product
launch. It is new skin care range product that contain tamanu oil which is completely natural skin
healing agent and come from tamanu tree. For gaining insight information of the present study,
present report covers new product which is totally skin care and contain several nutritions.
MAIN BODY
Target audience
Eywa contain new product which develop new Earthsprite product in skin care range. It
is includes only organic ingredients that is selected for miraculous skin. It is based on
rejuvenating properties in which ingredients are derived from over 70% plant and flower species
that are found in Amazon rainforest. For natural skin, the organisation consider this new product
which comes from tamanu tree. Women are mainly targeted audience of the organisation
because, they are fully concentrated on their skin (Ahimbisibwe, Cavana and Daellenbach,
2015). Brand awareness also develop successfully for women who are searching for natural
based products.
In order to make proper care of skin, Eywa consist different kinds of ingredients that are
highly effective which includes organic ingredients and increasing it in the chemist chain. With
the help of supermarket or chemist chain, it can be consider that point of sale display space is
major perspective which assists to reconnect with nature. Successful advertisements assists to
target women easily with Earthsprite product.
Detail customer profile
Primarily, Eywa consider female professionals as their target audience. Apart from this,
they are also concentrated on wives of professionals who aged 25 to 54 years. Furthermore, they
consider target on income based which is around approximately $150,000. They are belonged
from different backgrounds. For example, some people live in suburban areas and some live in
inner city (Parkay, Anctil and Hass, 2014).
Buying skin care and cosmetic products can be very difficult task for women. Therefore,
in supermarket, pharmacies and department store different brands and products consider which
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promote by advertisements campaigns. As per the research, it has been shown that in Australia
maximum women focuses on value for money which is most influential factor when they are
buying cosmetic products (Borges, Duarte and Welz, 2016). Professionals women working so
that they are facing several issues regarding skin, whether, environment, pollution, etc. As a
result, new product helps to promote more significant advantage and results at workplace.
Market factors
Primary target audience consist for women who are beauty conscious and interested to
look after well-being using holistic approaches to health. They consider taking of skin in proper
manner on the priority basis. They are living as active life and occupying themselves with
different combination of work, study, raising children, socialising, etc. They are also aware about
chemical-based products that create negative impact on the skin. Therefore, majorly women
concentrate on regime based natural products that never harm body and skin and environment as
well (Ahimbisibwe, Cavana and Daellenbach, 2015). Furthermore, in the market, women
searching for products those are good value of money and helps to fight ageing. It will be helpful
to create better skin so that it looks radiant.
Creative and media implications
Eywa advertise their products with different kinds of media such as TV, radio, women
magazines and health magazines. With the help of the online advertisements, social media sites
such as Facebook, Instagram, Twitter, etc. tools are also useful that are effective to promote
products and services in different areas of the world (Parkay, Anctil and Hass, 2014). Point of
sale display space also develop in supermarket with chemist chain that must be considered with
following slogan:
“Reconnected with Nature”
With the help of advertisements, this slogan present that assists to consider successful
development and media implications. In this regard, on different website of companies, online
portal, etc. (Wee And et.al., 2014). Eywa present their advertisements. It also develops
successful program in different areas of the world to ascertain successful social media activities.
Merchandising requirements
Objective of Eywa to launch this product in market is that advertising campaign are
successfully promoted towards Earthsprite Skin Care Range. With the help of the brand
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awareness for Earthsprite products, brand can be differentiate from many competitors. Therefore,
they have wish to position different range which have high quality and 100% natural that is
highly beneficial for skin brand that is reasonably priced (Iannuzzi, 2017). In addition to this, it
contains research and testing that develop more significant results which is sponsored in
construction marketing association. In research and testing, internet search, data from different
category also develop successfully towards women requirements.
Moreover, there is branding is main consideration which includes naming, re-branding,
identity, etc. On the basis of these feature, the chosen organisation can easily market their
products and services in different areas of the world. With the help of development, re-
development, landing pages, etc. (Irandoust, 2016). Social media also requires that assists to post
profiles, followers, blog forum, etc. With the help of email campaign, Eywa launch their new
products easily in the market. Webcasts, webinars and conference are major consideration that
exists through internet and work with trademark search.
Legal and voluntary constraints
Legal and voluntary constraints in media plan consist restrictions, limitations with certain
laws and regulations that must be followed by media. These kinds of laws and regulations
broadcasting and guidelines that are set by regulating bodies. Along with this, there are several
other legal obligations of marketing must be consider in order to setting prices and advertising
products and services of Eywa. Relevant regulations must be consider that ensure all marketing
activities of the organisation must be successfully develop (Das and Banerjee, 2015). Component
pricing of products and services must be advertised and displayed in separate parts so that
additionally it is listed to provide full price inclusive in prominent way.
Following are certain legal and voluntary constraints consider in Earthsprite product
launch by Eywa:
 Ingredients and finished cosmetic must be safe under labelled or customary conditions of
use (Belova and Eilks, 2015).
 Products must be properly labelled with ingredients under the law of FDA enforces.
 Multichannel marketers of beauty products must be reach for their target audience so that
it includes marketing mix to operate in Australian market.
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 Furthermore, legal and voluntary constraints also contains for of marketing
communication with advertisements which can be claims for consumer in successful
manner.
 Benefit of Earthsprite product launch also shown in front of market which would be
beneficial to gain successful results.
 Advertisements is effective form of communication in any media to promote products
which influence consumer behaviour.
 All legal compliance must be shown in this aspect which claims and indicate products
which is also authorised and approved by competent authority.
 Truthfulness also contains with claimed specific ingredients that are deliberately present
to apply finished products (Borges, Duarte and Welz, 2016).
 Global harmonisation of cosmetic must be regulated in different systems of regulation
that created problems for countries. Therefore, Eywa need to maintain safety with testing,
composition and permitted ingredients that export in products.
With the help of above discussion, it can be stated that Eywa brand consider successful
brand in a tone to continue development of range. It is contemporary, sincere, innovative,
affordable, ethical and promotes nature with well-being activities. As a result, there are several
advantages for launching new product of the organisation that is Earthsprite product for skin
care. On the basis of innovation, it can be stated that organic products highly effective to produce
reasonable products (Polprasert, 2017). Therefore, value for money is also maintained easily.
Brand is contemporary, sincere, affordable, etc. so that well-being of several people maintained
easily.
Budget
Total budget for the promotion of new product is requires around $5 million. Therefore,
new product successfully launched in the market and effectiveness also increasing to regulate
desired results. All these amount divided in different activities so that it will assist to capture
whole market with new products. Different activities of promotion develop successful outcomes
in desired manner to promote all things. On the basis of this budget, Eywa create their
development plan and attract several female professionals easily. Therefore, beautiful and
healthy environment created successfully (Kala, 2015). Ingredients also collected from plants so
that it grown ethically easily.
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CONCLUSION
From the above report, it can be concluded that development of media plan successfully
build for Eywa for launching of Earthsprite product. It assists to attract professionals women
who are more conscious about their skin. In this consideration, report summarised about
advertisement which taken towards new product. There are 24 to 54 years age group of female
targeted. Moreover, different advertisement contains to promote new development plan with
using Facebook, Twitter, Instagram, etc. In addition to this, legal and voluntary constraints must
be followed by the organisation. Brand of the organisation successfully develop in different areas
of the country easily.
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REFERENCES
Books and Journals
Ahimbisibwe, A., Cavana, R.Y. and Daellenbach, U., 2015. A contingency fit model of critical
success factors for software development projects: A comparison of agile and traditional
plan-based methodologies. Journal of Enterprise Information Management. 28(1). pp.7-
33.
Belova, N. and Eilks, I., 2015. Learning with and about advertising in chemistry education with
a lesson plan on natural cosmetics–a case study. Chemistry Education Research and
Practice. 16(3). pp.578-588.
Borges, A.R., Duarte, Á.T. and Welz, B., 2016. Fluorine in eye shadow: development of method
using high-resolution continuum source graphite furnace molecular absorption
spectrometry via calcium mono-fluoride with direct solid sample introduction.
Microchemical Journal. 124. pp.410-415.
Das, J. and Banerjee, P., 2015. Matsyavatar: A modern outlook of a mythological tale. LS:
International Journal of Life Sciences. 4(2). pp.77-84.
Iannuzzi, A., 2017. Greener products: The making and marketing of sustainable brands. CRC
Press.
Irandoust, M., 2016. MODELLING CONSUMERS'DEMAND FOR ORGANIC FOOD
PRODUCTS: THE SWEDISH EXPERIENCE. International Journal of Food and
Agricultural Economics. 4(3). p.77.
Kala, C.P., 2015. Medicinal and aromatic plants: boon for enterprise development. Journal of
Applied Research on Medicinal and Aromatic Plants. 2(4). pp.134-139.
Parkay, F.W., Anctil, E.J. and Hass, G., 2014. Curriculum leadership: Readings for developing
quality educational programs. Prentice Hall.
Polprasert, C., 2017. Organic waste recycling: technology and management. IWA publishing.
Wee, C.S. And et.al., 2014. Consumers perception, purchase intention and actual purchase
behavior of organic food products. Review of Integrative Business and Economics
Research. 3(2). p.378.
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