LSC UoS BA Business: The Covid Challenge Business Plan for Earthy Oils

This business plan for Earthy Oils, a startup based in London, details the company's strategy for introducing a range of organic and cold-pressed beauty treatment oils. The plan includes an executive summary, business details, location analysis, and a comprehensive market and industry analysis, including Porter's Five Forces and PESTLE analysis. It outlines the product and service descriptions, emphasizing the unique selling proposition (USP) and competitor analysis. The operations plan covers supply chain management, quality control, and organizational structure. The plan also addresses risk and contingency, sales and marketing strategies, financial projections, and management team capabilities. The report concludes with a list of references, providing a thorough overview of the startup's approach to the market and its operational strategies.

The Covid Challenge Business
Plan

Executive summary
The report has in depth concluded varied scale functional planning aspects essential for
establishing new business plan segments based on corporate rapid engagement goals, which are
also competent to further expand key business paradigms. The research has concluded Earthy
Oils new plan, for bringing on wide range of organic oils and essential cold pressed beauty
treatment oils based on fresh farm produced products. Research has also further concluded
business details, industry analysis of highly competitive business surging pace which enables
company working ideologies dynamically. The report also concluded company will use
innovative marketing strategies, digital platforms for connecting among customers and to
strengthen up functional customers' goodwill.

TABLE OF CONTENT
Business details............................................................................................................................3
Location.......................................................................................................................................4
Market / Industry analysis............................................................................................................4
Product/Service description.........................................................................................................6
USP and Competitor analysis......................................................................................................7
Operations Plan............................................................................................................................9
Risk and Contingency plans.......................................................................................................10
Sales and marketing strategy......................................................................................................12
Finance and funding plans.........................................................................................................14
Management team – justifying abilities and..............................................................................14
REFRENCES.................................................................................................................................15

Business details
The Earthy Oils, startup has business plan to bring on varied range of organic goodness
among carrier oils which have best quality essential oils, body oils, and beauty therapeutically
treatment oils for all age group people. Business details further enable us to analyze high scale
working specifics based on specific functional growth rise goals, based on high range quality
expertise as per customers’ requirements. Furthermore, company aims to bring forward wide
range of organic earthy oils from high quality raw materials based on specific customers’
requirements. Varieties include coconut oil, grapeseed oils, rose hip oils, jojoba oils and many
more premium quality oils for beauty treatments, spas and salons for serving people with best
experience. Company has ow produce farms and business plan to strengthen up larger productive
innovation strengthening larger scale productive competencies, with high natural goodness for
body and hygienic production (Asemokha and et.al,., 2021).The business plan of Earthy Oils
aims to further extensively head on customers through online booking platforms, where people
can choose from large varieties of oils based on specific fragrances and quality prospective.
Location
The Earthy Oils will have location in central London, where main aim is to have easy
providence for all customers based on wider strengthened market engagement goals rapidly.

Location of new company has specific role for evolving towards new market segmentations,
expanding among key functional working goal and higher productive benchmarks rapidly.
Earthy oils has its own sourcing farms, where specific focus is maintained to keep high quality
produce for extracting high quality oils where location of store is also near to farms which makes
functional rise on productive new scale growth potently.
Market / Industry analysis
The external market analysis factors hold high significance for larger scale working
engagement among new business plan factors development, evolving towards untapped
commercial work domains dynamically. UK has experienced high scale rise among startups
within recent time, where new plans and functional innovation usage further opens up scope
stringently (Guffey and Loewy, 2021).
Porter five force analysis:
 Bargaining power of suppliers: The Earthy Oils have own suppliers and management
chain which has enhanced further scope for stringent connective functional strength
diversification actively. Bargaining power of suppliers being limited further opens up
platforms for new strengthened working expertise functional goals diversely, and
innovatively expand working operations. Bargaining power of buyers: Start-up has set high competitive structure as per customer
affordability factors, which further enhances scope for higher functional rise proactively
based on long term working goals. Buyers preferences are taken care effectively, which
makes it highly competitive for bringing wider scale competencies worked on
strategically.
 Threat of substitutes: The start-ups within UK are increasing recently with new plans
and higher functional working synergies, for significant competitive business positioning
goals rapidly based on new innovative ideas. Threat of new entrants: This factor also heads on profound rise for threat of new
entrants, where commercial working chain rise explains new start-ups are also coming
up. Earthy Oils as new start up need to exceed focus on strengthening key business
potentialities diversely, based on corporate strengthened working engagement rise
dynamically.

Competitive rivalry: This factor has medium force and impact, where start-up competitive rivalry is
medium based on functional working expertise targets and new development of targets. Competitive
rivalry for new start-ups is rising, based on new targets dynamically and larger working expertise goals,
where innovation plays high role for customer’s satisfaction rise (Mitropoulos, 2021).
Pestle analysis: Political factors: UK has good political stability factor evolving within business world,
where new start-ups further head on profound working rise for larger customer base and
business expertise expansion productively. Economic factors: Economic growth and development enable stable working expertise
factors to evolve on dynamically, strengthen up higher competitive new determinants rise
for larger productive engagement. The Earthy Oils will head on profound rise towards
economic paradigms which are evolving towards new functional working goals, bring on
key new business engagement determinants.
 Social factors: Customers preferences and social dynamic productivity has to head on for
larger commercial productive working goals, based on functional expertise targets within
varied types of oils. Social factors further strengthen up working channels, based on
larger customer’s target market preferences where social preferences compliance enhance
scope variedly (Thottoli, 2021). Technological factor: The Earthy Oils will be also heading on strong focus towards
technology factors productive engagement strengths, where new technical expertise work
goals enable companies to diversify high expertise. Packaging, supply chain management
and stronger strengthened marketing scope further opens up higher scale competencies for
new technology productive growth rise innovatively. Legal factors: Earthy Oils will be also legally heading on strong focus towards keeping
legal compliance based on business frameworks, which are compliance of safety
standards, new strengthened working engagement goals. Legal compliance strengths such
as higher productive engagement goals, further opens up new scope evolved on higher
optimistic development. Environmental factors: Usage of sustainable products and packing along with keeping
track of functional growth rise evolved on, enables business to diversify CSR factors
profoundly. Earthy Oils will be taking up initiatives to be eco-friendly, based on latest

demands rising for keeping sustainability at check for significant goodwill rise
dynamically.
From the external market analysis, it can be understood that Earthy Oils as startup company has
to head on profound focus towards optimistic development, higher significance for larger
consumer’s target expansion potentially (Velikova, 2021).
Product/Service description
The products and services description of Earthy Oils further enable to analyze wide scale
productive working potentialities where company has business plans to introduce services, of
high quality organic cold pressed oils. Company aims to serve customers premium quality of
oils, with cold pressed techniques of production and higher competitive best packaging tools
used within business working targets for higher customer’s attention. The earthy oils products
and services are aimed to provide customers with best keen untapped working goals, new
strengthened creative goals and optimistic expertise targets.
 Coconut oils, Jojoba oil, body massage therapist, and varied other essential carrier oils
such as Rose Hip, Grapeseed oil are some of the top products produced by company for
serving people. Oils are segregated as per specific requirements into body beauty oils,
hair oils, spa therapeutic oils, aroma therapy oils which further brings on wider customer
market reach effectively based on rapid innovation. Quality assurance among services is
big factor where company heads profound strength, for expanding among revenue
working targets and competitively generate best efficacy target (Higuchi and et.al, 2021).
 The Earthy Oils also holds specialisation in Lavender oils, Lemon essential oil,
Eucalyptus oil, Tea Tree, Cinnamon oil and Lemongrass oil which are top aroma and
beauty oils for large rage of customer target market. Services are developed as per
specific attractive bottle packaging, as oils will be served for bringing expansion among
customer’s market base. The Earthy oil store services are present offline and online,
through both channels which further strengthen up higher competitive expansion among
working channels and larger productive stakeholder’s engagement.

From the analysis of products and services description, Earthy Oils have specific working
focus to evolve on larger stringent working engagement goals rapidly and head on profound
new creative synergies at action. The start-up will be expectantly heading to generate wider
scale working efficacy goals for new developed productive targets, higher customer goodwill
evolved diversely.
USP and Competitor analysis
USP: The Earthy Oils has USP with high quality premium cold pressed oils, varied range of
essential oils which are related to beauty treatments and therapeutic treatments which are
productively related to best customer’s preferences. Its wide range of oils have high functional
base, being produced from fresh organic produce which has been also expanded as per new latest
technology in usage of supply chain management. The Earthy oils also has independent channel
of marketing, which is present on digital networks also further opening up new scope evolved on
dynamically for larger working expertise (Welter and et.al, 2021).
Competitor analysis:
Comparison
parameters
The Earthy Oils Gya Labs. Eco drop
Products Products and
services have been
found to be
stringently
innovative, based
on premium
growth avenues
and larger
functional
expertise.
However,
investments need
Products have
good expanded
customer goodwill
within industry,
which has
established
competitive
benchmarks for
larger consumer
base growth
diversely.
Eco Drop is one of
the top essential
oils and therapeutic
treatment oil
producing brand,
where company has
successfully found
to be one of the
most competent
brand.

to be increased
rapidly as there are
new competitors.
Price Price is affordable
and set keeping in
mind as per larger
customer
affordability factor
where it will
enable new
customer market to
be expanded on.
Value based
pricing is there, as
company aims to
keep stable price.
Competitive
pricing strategy is
used, based on
significant strategy
for strengthening
larger functional
rise proactively.
Eco drop rises
skimming price
strategy, where
introductory price
strategy is high to
attract buyers based
on significant
products and
services.
Promotion Start- up heads on
profound focus on
digital promotions,
for reaching out to
larger customer’s
market based on
specific keen
standards
functionally.
Promotions of Gya
Labs is based on
expanding functional
work channels,
significant consumer
market parameters and
also connecting with
external business
partners (5 Digital
Marketing Tips To
Grow Your Startup In
Eco Drop has best
digital marketing
strategies as
compared to rest
two companies,
where extensive
focus is evolved on
for strengthening
higher scale
performance
innovatively.

2020, 2020).
Competitor analysis further heads on profound rise towards expertise implementation,
where Earthy oils has to expand new investments on working expansion based on marketing and
promotions for reaching out to larger segments.
Operations Plan
Earthy Oil company will be heading on profound focus towards operations plans where
supply chain management, keeping track on products and services quality control determinants
an generating innovation on organization structure will be headed on.
Particulars Description
Supply chain management Earthy oil company will be exceeding sales operations, based
on significant functional growth, based on supply chain
management working expertise techniques and larger stringent
innovation rapidly. People can directly choose services from
website also, and have facilities available at store also which
further opens up new parameters. It can be also analyzed that
company resources own raw materials, has independent
suppliers which enables customers services to be highly
organized and delivered with best premium growth rise.
Products and services
quality control
Earthy Oils has optimum focus on new range of organic cold
pressed oils, which can be used by all age group people in
beauty treatments and varied aroma therapies. The start-up
services has optimum innovation, high channeled up networks
extensively and new scale working innovation.
Organization structure The earthy oil, as startup will be operating with flat
organization, based on significant operational fundamental
factors where departments of marketing, IT professionals,
Finance and sales functions will be there. Usage and

implementation of operations within flat organization
structure, further adds to new significant profit working goals
dynamically.
Risk and Contingency plans
To analyze contingency plans and risk factors among working situations holds
specific role of importance for further connecting towards higher range of corporate growth,
structured efficacy within longer time period. Earthy Oils will head on competitive focus on
keeping up new strengthened working engagement rise, as per risk and contingency factors
widel0y based on functional growth targets (Mutalimov., and et.al., 2020)
Type of
risk
Reason Likelihoo
d
Impact Preparation Response
Deadline
unmeet
risk
Due to
contingency
among
situations,
higher
competitive
working aspects
and rapid
fluctuations
within resources
Less High To prepare
contingency
plans
structured
working
efficiency and
keeping
monitoring
actively done
at larger
productive
levels
Company will keep
deadline monitored as
per unmeet risk factor
evolving for new
functional productivity
goals within longer time
period.
Over
budget
risk
Due to less
implications of
accurate resource
planning and
lower
Less High To keep
budget
specifics
aligned with
larger
Company should look
after entire transaction
either daily or monthly
to minimize the over
costing factors, to

productiveness
within resources
optimization
commercial
business
optimization,
where Earthy
oils will keep
check on
budget
planning
essentials.
eliminate over budget
problems
Technical
risk
Failure of
technology and
unstructured
resources
planning reduces
functional work
efficacy aspects
within
technology
planning.
High High Preparation of
technical risk
improving
factors will be
done by taking
up new
advanced
technology
standards
widely, based
on corporate
functional
productivity
and high
integrated
commercial
goals.
Earthy oils company will
keep technology
investments done for
strengthening new
functional rise evolved
on for new imperative
higher advanced growth.
Human
resources
risk
Contingency
among failure of
human resources,
significant less
High High Keep
workforce
integrated with
high
Earthy Oils will keep
investments done on
Human resources done
effectively based on

training provided
will impact on
overall
productive
efficacy.
competitive
training done,
generate higher
scale
functional
executive
planning for
strengthening
human
resources
corporate planning,
higher functional
planning and new
integrated goal
productively.
Sales and marketing strategy
Earthy Oils will head on profound focus towards effective sales and marketing strategies,
based on specific customer’s engagement working goals rapidly based on larger primitive
competitive working scope. Company plans to partner up new sales and marketing plans, as per
vision oriented growth objectives for stringent collective growth targets evolving rapidly within
competitive industry targets. Sales will be done offline as well as online, based on large customer
reach diversely, keeping track on specific customer’s engagement goals diversely (Top 15
Digital Marketing Strategies For Startups In 2020-21, 2020). Social media marketing will be
further headed on profoundly, for larger customers reach progressively based on significant
strengthened rise professionally and quest engagement aspects innovatively. YouTube,
Facebook, Instagram and working platorms further open up new functional rise for larger
consumer’s engagement goals dynamically. Digital marketing strategies implementation will
strengthen up specific working engagement rise, develop larger scale expertise targets for larger
revenue goals actively. Earthy oils aim to promote products based on high quality structure
goals, new optimum range professional expertise and evolve on new strategic productive
working efficiency for longer retention of customer goodwill.
Marketing mix factors are as follows:

 Price: Marketing mix will be done based on value based pricing, where structured
working efficacy is based on optimistic functional parameters for keeping up larger
growth worked on diversely. Product: Marketing will be done at company, by bringing on products and services as per
structured efficacy working scenarios where larger scale productive innovation will be
focused on. Products and services further bring on stringent competitive avenues based
on specific working operative’s goals, larger working pace.
 Place: Earthy Oils bring on place factor optimized, based on place affordability and
digital website enabling consumers to easily get products as per their specific key
requirements.
 Promotion: Earthy Oils will head on competitive focus towards digital promotion, further
bringing on higher scale functional productivity worked on based on products promotions
and significant functional growth engagement (González-López, Pérez-López and
Rodríguez-Ariza, 2020).
Segmentation Earthy Oils will segment customer target market structure among
people who look for organic beauty oils, spa centers and therapeutic
treatments which will further segment consumer’s functional growth
synergies vividly.
Targeting Earthy Oils will target market structure based on differentiated products
scale working efficacy, higher competitive working innovation growth
factors diversely.
Positioning Based on consumer’s easy availability and cost factor, this further opens
up higher positional growth targets for rapid functional engagement
based on larger new goodwill horizons.
Finance and funding plans
The Earthy Oils will further also evolve toward establishing competent focus towards
finance and funding plans, for strengthening optimum productive working targets and larger
expansion actively based on larger functional growth. Finance and funding of start-up will also

head on productively for strengthening higher innovation growth proactively based on corporate
functional synergies and higher quest operational factors widely.
l Finance and funding plans
The Earthy Oils will further also evolve toward establishing competent focus towards
finance and funding plans, for strengthening optimum productive working targets and larger
expansion actively based on larger functional growth. Finance and funding of start-up will also
head on productively for strengthening higher innovation growth proactively based on corporate
functional synergies and higher quest operational factors widely. Funding in flows will be done
as per essential targets, higher strategic key business potentialities for wider strategic key
productivity. This further strengthens up larger productive efficacy optimistic growth to be
enhanced widely, where Earthy Oils aims to expand key business growth targets dynamically
based on long term growth avenues (Elia and Quarta, 2020).

Source of funding:
The Earthy oils as startup new plan will be heading on establishing larger competent
business plans, by taking up bank loans and business plan for integrating resources dynamically
within establishing strategic connective work targets. As per the above discussed budget plans,
integration of resources has been done significantly, based on corporate plans for operative
viable growth targets. Funding will be more accurately optimized, as per key working targets and
dynamic working growth essentials which will further strengthen up higher optimistic growth
avenues imperatively. From above financial information, it has been analyzed that Earthy Oil has
stable financial reach, where company has been aiming to bring on cost effective competencies
Particulars January
Februar
y March April May June
Cash inflows
Opening cash inflow 5000 6300 8682
11145.8
8
13691.4
5
16318.4
3
Sales revenue 10000 10200 10404 10612 10824 11041
Other income 2000 2000 2000 2000 2000 2000
Total cash inflows 17000 18500 21086
23757.9
6
26515.7
7
29359.2
4
Cash outflows
Material 2500 1530 1560.6
1591.81
2
1623.64
8
1656.12
1
Labour 2000 2000 2000 2000 2000 2000
Other expenses 2200 2288 2380 2475 2574 2677
Administration expenses 4000 4000 4000 4000 4000 4000
Total cash outflows 10700 9818 9940.12
10066.5
1
10197.3
4
10332.7
6
Cash deficit / surplus or
closing cash balance 6300 8682 11146 13691 16318 19026

scale which further strengthen up working channels business specifics. It will further also evolve
on competencies focus to keep up optimistic growth benchmarks based on long term business
planned efficacy targets and generate competencies further development engagement (Schückes
and Gutmann, 2020).
Management team – justifying abilities and
Key management team
members
Roles and responsibilities
Products manager Role and responsibility is to keep check on oils production
standards, higher specific products quality growth goals and keep
functional productive at check. Products manager strengthens role
to keep larger scale, evolve competitively towards integrity
working goals diversely.
Finance manager The role and responsibility is based on keeping check on finances,
based on larger revenue targets, higher scale corporate planning
elements and stringent standards worked on (Saripah and et.al.,
2020).
Employees Role of employees is to keep fundamental check on products
quality working scenarios, strengthen up commercial vitality
fundamental operatives, also derive higher optimistic growth
functionally. Employees are trained to bring high quality services,
serve consumers as per productive working targets and strengthen
up structured efficiency among business derivatives.
Marketing and
promotions manager
Earthy Oils marketing and promotion services will be worked on
by integrating new structured working efficiency bringing larger
scale corporate productivity targets diversely. Also to train
employees with best marketing scenarios, specifically bring on
promotion services rise advancement (Meyer and et.al., 2020).

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