This project analyzes the EastLink project, a major road construction initiative in Victoria, Australia, focusing on stakeholder management within the context of Business and Society. The analysis begins with a succinct overview of the organization, EastLink, and its industry, the Victorian road construction sector, highlighting its key stakeholders, including primary (directly impacted) and secondary (indirectly impacted) groups. The project then delves into the potential tensions that may arise between these stakeholders, particularly due to communication gaps and conflicting priorities. The core of the analysis addresses strategies for managing and resolving conflicts, emphasizing the importance of identifying stakeholders, understanding their power dynamics, and assessing their attitudes. It recommends developing comprehensive communication plans to align priorities and mitigate conflicts, supported by continuous stakeholder analysis. The project concludes by underscoring the significance of effective stakeholder management for the project's overall success and the growth of the industry. The project includes a stakeholder map, and a detailed reference list.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
