Analysis of the Contemporary Hospitality Industry: Easy Hotel Report

This report provides an analysis of the Easy Hotel within the contemporary hospitality industry. It begins with an introduction to the hospitality sector, highlighting its significance and the focus on the Easy Hotel, a budget hotel chain. The report then delves into the environmental components affecting the company, utilizing the PESTEL framework to examine political, economic, social, technological, environmental, and legal factors. A SWOT analysis is conducted to assess the hotel's strengths, weaknesses, opportunities, and threats. Furthermore, the report explores the implications of current and potential trends in the hospitality industry, such as globalization. The conclusion summarizes the key findings and emphasizes the importance of various management functions within the industry. The report includes references to support the analysis.

The Contemporary Hospitality
Industry

• Introduction
• Environmental components that affect the development of company
• SWOT analysis for a hospitality business
• The implications of current and potential trends in hospitality industry
• Conclusion
• References
Table of content

Introduction
Hospitality industry signifies the integration of various facilities such as planning the event,
accommodation facility as well as transportation and many more. It increases the income level
and reduces the wastage of time. It is considered as a fast growing sector at market place. This
report is discussed about the Easy hotel. It is a multinational super budget chain of hotels that is
located in London and provides the services related to super Budget hotel rooms and it is
founded in the year of 2004.

To consider different environmental element that impose positive impact on the improvement of Easy Hotel
The administration or manager focuses on adopting PESTEL for which imposes direct influences on the
performance of organisation. There is the various description regarding the Easy Hotel that is going to be
mentioned below:
Political-It involves various factors like laws, taxation structure, political stability and so on. In context of
Easy Hotel the policy of the government is considered as one of the main element that imposes direct impact on
the organisation. There are various types of changes alteration which is arises in the policy as well as procedure of
government that affect the organisation in adverse manner.
Environmental components that affect the
development of company

Economical: It includes various factors such as exchange rate, interest rate, economic growth
and inflation and deflation.
Social this plays an important role in the enhancement as well as growth of business
organisation. It involves various factors like values, culture and need, demands, taste of
customer in an effective manner.
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Technological it includes all those factors such as innovation, artificial intelligence, latest
technology as well as research and so on.
Environmental it is necessary for organisation to contribute towards the responsibility of society
and also meet the expectation of the client during the particular phase of time.
Legal It includes different type of laws, legislation that is implemented by the government for
carry out the organisation in an effective manner.
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SWOT Analysis
SWOT analysis is a Framework or tool which is used for monitoring and controlling the
environmental of organisation to assess the capabilities, opportunity, threat as well as
weaknesses in relation to Easy hotel that is going to be mentioned below:
Strengths
•. The duty effective brand image in front of customer it increases the profit margin of Easy
hotel
SWOT analysis for a hospitality business

Weaknesses
The major weakness of this hotel is that there is a partial attendance of venture which imposes
negative impact on operations of organisation.
Opportunities
The manager helps in boosting the organisation by using the different options such a joint
venture, partnership and so on in order to grab the opportunity at marketplace.
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Threats
Due to economic recession as well as
high level of competition is considered
as the main threat that imposes
negative impact on the organisation
within hospitality sector.
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Globalisation is considered as the most important functions which is required by organisation.
It help in bringing the modification as well as alteration link to the accessibility of material a
relationship with customer as well as technology and so on. It is necessary for Easy hotel to
effectively determine those component for functioning as well as activities of organisation
which is beneficial or advantageous from all components
The implications of current and potential trends
in hospitality industry

On the basis of above report it is been analysed that hospitality sector plays an important role for
providing better services food, entertainment, accommodation as well as transport facility to the
individual person. The manager or operation department focuses on the services like security safety
as well as maintenance and managing the finance, HR as well as marketing functions of the business
organisation. This industry provides the opportunity in relation to employment at local, National as well
as international level.
Conclusion

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Luu, T.T., 2017. CSR and organizational citizenship behavior for the environment in hotel
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Jiang, L. and Alexakis, G., 2017. Comparing students' and managers' perceptions of essential entry-level
management competencies in the hospitality industry: An empirical study. Journal of hospitality, leisure, sport &
tourism education, 20, pp.32-46.
Seo, K., Kim, E.E.K. and Sharma, A., 2017. Examining the determinants of long-term debt in the US restaurant
industry. International Journal of Contemporary Hospitality Management.
REFERENCES