Business Studies Report: Easy Jet Airlines SWOT, PESTEL and Leadership

This report provides a comprehensive business analysis of Easy Jet Airlines. It begins with an introduction to the business environment and then delves into a detailed SWOT and PESTEL analysis, examining the airline's strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, technological, environmental, and legal factors impacting its operations. The report further explores how changes in the PESTEL factors influence opportunities and threats, and how the airline's strengths can mitigate threats and weaknesses. It compares and contrasts various leadership and management styles, recommending transformational leadership and participative management for Easy Jet Airlines. The report also discusses the responsibilities, responses, and obligations of the airline, including CSR activities. Finally, it concludes with a summary of key findings and recommendations.

Business Studies with
Foundation

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. SWOT and PESTEL analysis for Easy Jet Airlines ...............................................................3
2. Changes in PESTEL influencing opportunities and threats also airlines strengths to negate
threats and weakness affecting its opportunities. ........................................................................5
Strengths negate threats and weaknesses of airlines ...................................................................6
3. Leadership and Management Styles .......................................................................................6
4. Leadership style with literature ...............................................................................................8
5. Responsibilities, Response and Obligations of Easy Jet Airlines ..........................................9
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business environment is defined as collection of internal and external factors with
reference to organization collectively to reach goals effectively and efficiently (Pereira, 2018).
Easy Jet Airlines is a European Airline company providing services to customers to travel for
business or leisure purpose.
The report will analyse the SWOT and PESTEL factors of Easy Jet Airlines. It will also
evaluate changes in PESTEL factors which influence Opportunities and Threats of Airline
business. Critical analyses will be done on how Airline is addressing their strength to negate
Threats and Weakness which affects Opportunities. Different styles of leadership will be
compared and contrasted in which one leadership style and one management style will be
recommended for Easy Jet Airline. Suitable leadership style will be recommended which will
help in meeting the business objectives of Easy Jet Airlines using literature review.
Responsibilities, Response and Obligations will be elaborated in process for Easy Jet Airlines
along with CSR activities of Airlines.
MAIN BODY
1. SWOT and PESTEL analysis for Easy Jet Airlines
SWOT analysis for Easy Jet Airlines -
Strength — Easy Jet Airlines holds safety records that it is one of the most the safest airlines to
travel in. Airline staff is highly trained and experienced which is observed in services airlines
offer to its customers (Gürel and et.al., 2017). Also, one of the key strength which airlines serve
is its market segmentation expanding on high scale. It produces the product itself which is Air
travel by being one of its greatest strengths.
Weakness — Easy Jet airlines have a high spoilage rate. This airline is expensive in its products
and services being rendered to customers. The airlines one of the biggest weakness is it requires
huge capital outlays. In large geographic areas there are spread large workforces which makes

functioning difficult for airlines to collectively work. One of the weakness is also that quick
work schedules and aircraft changes take time in making thus creating difficulty.
Opportunity — There are various opportunities available to Easy Jet Airlines among which one
is that airlines can continuously expand by grabbing different market opportunities (Vlados,
2019). Advancement in technology can result in cost savings for the Airlines. Passengers can be
increased by linking — up with different carriers.
Threat — One of the major threat to Easy Jet Airlines is Global economic downturn. The
greatest threat to Airlines is that price of Airlines is constantly increasing which costs it too
much. There can be government intervention which largely affects regulations and policies of
Airlines. There may be times when plague and terrorist attacks can take place affecting Airlines
largely.
Thus, SWOT analysis helps in analysing positive and negative aspects which are
observed on Easy Jet Airlines.
PESTEL analysis of Easy Jet Airlines -
Political — In regard to the political factor, Easy Jet Airline faces strong support from
government of Turkey in which airlines receive tax letup, government loan and government
grants below market rate of interest (Yusop, 2018). Number of mergers and acquisitions have
increased through increase in market liberalization.
Economic — As there are many tourist destinations in Turkey therefore demand of air travel and
total number of passengers has increased continuously over time. One of the key reasons behind
this is increase in demand is globalization. Thus, economic factor contributes to Easy Jet
Airlines on large basis.
Social — Globalization also being a social factor has increased the necessity of business travels
through Airlines (David, 2019). There has been a decline in Airline prices which has made
tickets affordable for a wider range of people. Thus, the social responsible behaviour from
airlines has also benefited in making travel easier for people.
Technological — The important developments which Easy Jet Airlines has taken are the
technological advancements which enables easy self-service of airlines and also providing Wi-Fi
and on — board entertainment for the customers who are travelling.

Environmental — Carbon emission problem and noise issues are the main environmental
concerns in reference to Easy Jet Airlines (Baber, 2017). The airlines demonstrated its
awareness about these problems and proved its environmental friendly behaviour in which the
airlines succeeded to decrease its amount of CO2 emissions.
Legal — Easy Jet airlines became more concerned about the carbon emissions and the noise
which is generated from the airline (Helmold, 2019). Therefore, some regulations were made to
decrease the ill effects of the airlines which are caused due to the environmental and other factors
on large scale.
2. Changes in PESTEL influencing opportunities and threats also airlines strengths to negate
threats and weakness affecting its opportunities.
Changes in PESTEL influence opportunities and threats of Easy Jet Airlines as -
Opportunities — There is strong support from government of turkey which increases the
opportunity of expanding the Easy Jet airlines in the market structure under legal regulations
and policies. This being the political factor has also given opportunity of mergers and
acquisitions with other airline companies. The economic factor has provided the opportunity of
air travel due to number of tourist destinations in Turkey (Köse, 2020). There has been large
scope of increase in number of passengers for the air travel which leads to an opportunity of
being promoted on large scale. Airline has also increased the globalization process to be
effectively and efficiently contributing to social factor. Therefore, social responsible behaviour
has also led to increasing the opportunity for Easy Jet Airlines to have more number of
passengers as it has already contributed in the good books to the customers who are perusing the
EuropianAirlines. Along with this the technological advancements have created more
opportunities for the airlines to provide its services to customers effectively and efficiently.
Threats — Threats to Easy Jet airlines has been largely affected by the environmental and legal
factors which concerns the carbon gas emissions and noise pollution. This has become the major
factor which has become threat to airlines and its services which are being rendered to the
customers (Prananta and et.al., 2020). The regulations and policies concerning these
environmental issues have become threat to the airlines in business structure competing against
other competitors. Along with this there has been a threat of Global economic downturn which
results in decreases the reputation and business of Easy Jet airlines. Thus, these threats degrade

the value of airlines and affects the airlines on large scale. These are the factors which define that
what are the threats which affects the airlines. This is also seen in decreasing the market
capacities of Easy Jet Airline.
Strengths negate threats and weaknesses of airlines
Strengths of airlines contribute to how the airlines have grown on large scale over years
worldwide. The strengths of airlines cover up the threats and weakness as Easy Jet Airlines has
the strength that it holds the record of safety which is provided to the consumers during the air
travel. Along with this the staff of airlines is highly experienced which is one of the biggest
strength of Easy Jet airlines (Feng and et.al., 2019). And along with this the airlines produces
the product itself which helps the airlines promote its services to the customers. These strengths
of the airlines decreases the weaknesses and threats which are there of the airlines. As the
airlines also provides various opportunists which directly accounts for the strength factor. This
has been one of the major points of consideration which ensures that the market opportunities of
airlines have been expanded on large scale. Thus, the marketing opportunities have expanded on
the large scale for airlines (Ahmed, 2018). The tourism has also increased the cost of travel
tickets which adds to the tourism factor of Turkey being opportunity for air travel as this
increases the number of passengers who wish to travel the country. These opportunity factors
help the airlines to expand more on the scale of global expansion and promotes the services and
products which are rendered by airlines to public effectively and efficiently.
3. Leadership and Management Styles
Comparing and contrasting leadership styles -
Transformational Leadership Style — Transformational leadership style is based on concept
of changes which takes place when transforming existing process into something better than
existing. New innovations and techniques are introduced by leaders and individuals in this
leadership style (Alqatawenh, 2018). Transformational leaders empower and inspire employees
for improvement in organization or company procedures. This leadership style lets individuals'
creativity flow for work to properly stream within company. Leaders in this leadership style are
great visionaries who seek different opportunities from external business environment and apply

in organization to run successfully and efficiently. This also leads to better and effective
communication in company run fast.
Democratic Leadership Style — Democratic leadership style encounters individual concern in
which leaders ask about their suggestion towards a given project or task (Fiaz and et.al., 2017).
This leadership style lets every individual to speak on their basis and give a voice to an opinion.
This style due to its due to its employee empowerment nature also known as participative
leadership. Leaders in this style work collaboratively rather than giving orders to individuals.
Main emphasis of this leadership style is on equality at workplace. There is high degree of flow
in creativity which leads to healthy exchange of ideas. There is immense amount of job
satisfaction level among employees in this leadership style.
Autocratic Leadership Style — In autocratic leadership style, leaders are rigid in their ways
with no space for change (Hogg, 2020). During the task, autocratic leader gives instructions
towards what are the tasks and how to complete it which limits creativity of individuals to try
new things. Employee engagement is harmed in this leadership style because all decisions are
made by leader without consideration of individuals suggestion. Apart from this, autocratic
leadership style is also helpful in some critical situations. Decision making process under this
leadership style takes less time since it is one person's opinion. There is less confusion in this
leadership style as model comes with clear instructions.
Leadership style which Easy Jet Airline should follow is -
Transformational Leadership Style — As this leadership style is totally based on transforming
changes and applying those changes for task to be completed successfully. Easy Jet airlines
should follow this leadership style as there will be creativity in process of work (Alqatawenh,
2018). Changes will enhance the productivity in services which will be served by airlines to its
customers. New innovations and techniques are introduced which will integrate and modify
systems of airlines and provide advance technologies so that utmost leisure is provided to
customers. Leaders of Easy Jet airline company can grab opportunities as they can expand their
horizon and vision to something different.
Management style which Easy Jet Airline should follow is -

Participative Management Style — Easy Jet Airlines should follow participative management
style which denotes that under this style all employees and individuals of company participate
collectively to achieve common goals and objectives which are being set for task (Swearingen,
2017). Participative management when followed by Easy Jet airlines will lead to collaborative
efforts of all individuals in which their teams will be motivated to perform different levels of
work. This will result in foster growth and development of team as well as individuals who put in
their effort to make airlines reach at a success stage in its business.
4. Leadership style with literature
Leadership style that is best suited to meet business objectives is described as below -
Autocratic Leadership Style — Autocratic leadership style is best suited to meet the business
objectives which are framed to be accomplished successfully (Smith and et.al., 2018). This
leadership style helps in quick decision-making process which are needed in work to be
completed as soon as possible. The leader navigates team members towards what are the
objectives set and when are those to be completed. Along with this overall communication
between the employees and the leaders is improved during decision-making process.
Productivity is increased in the work that results in achievement of business objectives even
more appropriately and efficiently. For business to run smoothly autocratic leadership style is
best suited as it handles crisis effectively. Business objectives are fulfilled on the basis that
leaders are more involved in achieving those objectives and are concerned to what the outcomes
or results will show.
Thus, autocratic leadership style is best applied when to achieve business objectives
along with the goals set by company (Al-Ansari, 2017). Due to clear chain of command it is
easier for leader and team members to follow the process which has been framed and how to do
it. By following proper chain of command, productivity is improved in the work performed by
employees leading them to successful completion of objectives formed. Leaders form an
environment which is organized and the employees work in accordance to produce effective
results and to meet business objectives. Hence, autocratic leadership style proves to be one of the
best leadership styles as it helps in achievement of goals and objectives effectively and
efficiently.

Literature review -
According to author (Smith and et.al., 2018), Autocratic leadership style is process of
leadership to be very specific as it follows proper chain of command for task to be accomplished.
This is one of the best means of leadership styles for both business purpose and employee —
leader base. As this leadership follows chain of command therefore employee engagement is
increased which leads to enhancement in employee productivity.
As specified by author (Hogg, 2020), Decision-making process in autocratic leadership
style is effective on basis that leaders take quick decisions towards any crises or during the
changes in task. Effective decisions lead to pave the way for work to be completed successfully.
Leaders deal with crises on positive terms as they handle it by revising process which was
followed before and take necessary changes for growth perspective.
As denoted by author (Al-Ansari, 2017), Rules are clearly outlined and communicated in
autocratic leadership style which helps in managing the process of work in organization.
Employees follow these rules and regulations which are being framed by leaders for proper flow
of work. Leaders make sure that employees give in their full efforts to complete work
successfully. Employees are also seen engaged in proving their competencies effectively.
According to author (Smith and et.al., 2018), autocratic leadership style enhances overall
communication as the command goes straight to employees or individuals of team. Improvement
in communication also leads to no gaps being formed and no miscommunication of wrongful
information delivered. This is because the leaders communicate message directly to fellow
employees or team members. Thus, autocratic leadership style plays its role in all effective forms
to produce effective results and achieve business objectives.
5. Responsibilities, Response and Obligations of Easy Jet Airlines
Europianairlines are creating new economic opportunities through expanding network,
trade growth and tourism. The airline sector also contribute to economic and social development.
Europianairlines have carried out many leading corporate social responsibility projects primarily
with the participation of employees and stakeholders (Karaman and et.al., 2018). Airlines are
committed to mitigate the carbon emissions associated with its operations. Easy Jet airlines is
responsible to improve aircraft management system with both international and domestic air
navigation service providers.

Responsibilities of Easy Jet Airlines is directly linked to the CSR activities which the airline
follows. These activities are described as -
 To reduce the harmful effects of airline operations on environment there is selection of
alternative materials including air, soil and water pollution prevention processes.
 Easy Jet airline monitors and evolve measures to combat climate change which cuts
down fuel consumption and limits emission.
 Easy Jet airlines create awareness among family members towards environmental
sensitivity and trains them at appropriate level.
 To inform employees, individuals and public travelling through Easy Jet airlines, the
airlines encourages service providers and suppliers to adopt environmental management
principles and practices.
Response of Easy Jet Airlines towards their responsibilities -
The response which the airlines receive is negative. The airlines are not at all responsible
towards their policies and rules they have framed for the customers (Köse, 2020). The customer
complaints are the proof that they are careless towards fulfilling their own responsibilities. Easy
Jet airlines is not able to satisfy their customers at all costs and customers have been bearing the
loss when they travel through Easy Jet Airlines. This has been the major drawback towards
Airlines which fails in being a responsible airline for travel purpose. The reviews that Easy Jet
airline has received is on the basis that customers have travelled through the airlines and are not
satisfied by their services which are rendered by the staff. Thus, the response Easy Jet Airlines
received from the customers does not fulfil their wants and needs. Their social and ethical
responsibilities towards their customers has been that customers neglect Easy Jet Airlines for
travelling abroad. Social responsibilities towards their fair customers have decreased the value of
Easy Jet Airlines and people prefer not to travel for any purpose be it business or leisure.
Obligations on Easy Jet Airlines — Obligations imposed by customers on Easy Jet airlines
are as follows -
 Customers say that airlines does not refund the fee of tickets (Simarmata and et.al.,
2017). They refuse to refund it.
 Safety measures are not taken during this pandemic or Covid — 19. Hence, no social
distancing is followed by the Easy Jet Airline during travel.

 The customers service prove to be unhelpful to customers as they tried and approached
during problems.
 Online services are poor on the website of Easy Jet Airline as the website does not
provide check — in in language English.
 Customers also throw obligation that their baggages have been damaged in the airline.
 Customers also complain that the staff is incompetent to provide proper services to them
while they travel in Easy Jet Airlines.
 It is also denoted by customers that Easy Jet Airline is the worst company ever.
 Customers while booking their tickets face problem that they are being over charged.
Also extra payment have been done by the customers for luggage.
Thus, obligations and responses by customers are way different from responsibilities which Easy
Jet Airline follows.
CONCLUSION
Thus, it is concluded from above report that SWOT and PESTEL analysis helps in
defining various factors of Easy Jet Airlines to be considered. It is also evaluated that changes in
PESTEL factors has influenced the Opportunities and Threats of Airline business. It is also
critically analysed that how Airline is addressing their strength to negate Threats and Weakness
which affects the Opportunities. Different styles of leadership were compared and contrasted in
which one leadership style and one management style was recommended for Easy Jet Airline.
Suitable leadership style was recommended which helped in meeting the business objectives of
Easy Jet Airlines which was also justified by using literature review for the effective leadership
style followed. Responsibilities, Response and Obligations were elaborated in the process for
Easy Jet Airlines. Thus, these factors helped in analysing the CSR activities of the Airlines in
consideration with their Ethics and Social Responsible aspect to be mentioned properly.

REFERENCES
Books and Journals
AHMED, S., 2018. NEW INNOVATIONS AND STRATEGIES TO REDUCE OPERATING
COSTS OF AIRLINES.
Al-Ansari, S., 2017. Impact of Leadership Style on Motivational Level among Employees with
Multi-ethnic Working Environment (Doctoral dissertation, Anglia Ruskin University).
Alqatawenh, A.S., 2018. Transformational leadership style and its relationship with change
management. Verslas: teorija ir praktika.19(1).pp.17-24.
Baber, I.A., 2017. Airline marketing plan (Doctoral dissertation, University of Management and
Technology).
David, J., 2019. PESTEL analysis of the UK. Retrieved October.30.p.2019.
Feng, M. and et.al., 2019, April. SWOT Analysis and Countermeasure of Jilin Province Aviation
Logistics Industry Development Strategy Based on Low Carbon and Environmental
Protection. In IOP Conference Series: Earth and Environmental Science (Vol. 252, No.
4, p. 042043). IOP Publishing.
Fiaz, M. and et.al., 2017. Leadership styles and employees' motivation: Perspective from an
emerging economy. The Journal of Developing Areas.51(4).pp.143-156.
Gürel, E. and et.al., 2017. SWOT analysis: a theoretical review. Journal of International Social
Research.10(51).
Helmold, M., 2019. Tools in PM. In Progress in Performance Management (pp. 111-122).
Springer, Cham.
Hogg, M.A., 2020. Uncertain Self in a Changing World: A Foundation for Radicalisation,
Populism, and Autocratic Leadership. European Review of Social Psychology.pp.1-34.
Karaman, A.S. and et.al., 2018. Taking-off corporate social responsibility programs: An AHP
application in airline industry. Journal of Air Transport Management.68.pp.187-197.
Köse, A., 2020. Sustainability in full service carriers and low cost carriers: A comparison of
EuropianAirlines and Easy Jet Airlines (Master's thesis, İbn Haldun Üniversitesi).
Köse, A., 2020. Sustainability in full service carriers and low cost carriers: A comparison of
EuropianAirlines and Easy Jet Airlines (Master's thesis, İbn Haldun Üniversitesi).
Pereira, F.C.M., 2018. Evaluation of the business environment for use of information in the
definition of business strategies. Revista Reuna.23(3).pp.32-53.
Prananta, W. and et.al., 2020. Business Environment Strategy: Is Sale Through Online System
Important? A SWOT Analysis Approach. Indonesian Management and Accounting
Research.19(1).pp.1-16.
Simarmata, J. and et.al., 2017. How to establish customer trust and retention in a highly
competitive airline business. Polish Journal of Management Studies.16.
Smith, G. and et.al., 2018. Spiritual Leadership: A Guide to a Leadership Style That Embraces
Multiple Perspectives. Journal of instructional research.7.pp.80-89.
Swearingen, M.H., 2017. Participative management: An analysis of its effect on productivity
(Vol. 13). Routledge.
Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and
Management.
Yusop, Z.B.M., 2018. PESTEL analysis. COMRAP 2018.p.34.