BTEC Unit 11 Research Project: Globalization and Easy Jet Analysis
VerifiedAdded on 2023/01/18
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Project
AI Summary
This research project assesses the merits and demerits of globalization within the business activities of Easy Jet, a UK-based low-cost airline. The study examines the impacts of globalization on Easy Jet, including its expansion and cultural challenges. The project outlines aims, objectives, and a rationale for the research, followed by a literature review discussing globalization's implications for the international air transport sector. The methodology section details the qualitative research approach, inductive approach, and interpretivism philosophy used, along with data collection methods (interviews, questionnaires, and secondary sources). The report includes thematic analysis of the collected data, covering various aspects such as customer demographics, online services, and the company's performance. References to relevant academic sources are also provided. The research aims to identify the main opportunities and drawbacks of globalization within the airline industry, providing valuable insights into Easy Jet's operations and challenges.
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