Strategic Analysis: Easy Jet's Entry into Indian Aviation Sector

This case study examines Easy Jet's potential expansion into the Indian aviation sector, driven by the rapid growth of travel and tourism. It analyzes the external environment using PESTLE and Porter's Five Forces, highlighting the impact of factors like Brexit, oil prices, and technological disruptions. The report assesses the competitive landscape in both the UK and India, noting the dominance of scheduled airlines in India. It proposes a Segmentation, Targeting, and Positioning (STP) strategy for Easy Jet to effectively target the middle-class travelers in India with a cost-effective pricing model. The study concludes by emphasizing the importance of strategic adaptation for Easy Jet to succeed in the dynamic Indian aviation market. Desklib provides a platform for students to access solved assignments.